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Título : 50 Billion Dollar Boss : African American Women Sharing Stories of Success in Entrepreneurship and Leadership Tipo de documento: documento electrónico Autores: Kathey Porter ; Andrea Hoffman ; SpringerLink (Online service) Editorial: New York : Palgrave Macmillan US Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XXIV, 178 p Il.: online resource ISBN/ISSN/DL: 978-1-137-47502-2 Idioma : Inglés (eng) Palabras clave: Business Entrepreneurship Small business Leadership Personnel management Success in Careers Office and Management Human Resource Mangagement Strategy/Leadership Clasificación: 316.46 Liderazgo Resumen: This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business En línea: http://dx.doi.org/10.1057/9781137475022 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41312 50 Billion Dollar Boss : African American Women Sharing Stories of Success in Entrepreneurship and Leadership [documento electrónico] / Kathey Porter ; Andrea Hoffman ; SpringerLink (Online service) . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XXIV, 178 p : online resource.
ISBN : 978-1-137-47502-2
Idioma : Inglés (eng)
Palabras clave: Business Entrepreneurship Small business Leadership Personnel management Success in Careers Office and Management Human Resource Mangagement Strategy/Leadership Clasificación: 316.46 Liderazgo Resumen: This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business En línea: http://dx.doi.org/10.1057/9781137475022 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41312 Ejemplares
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Título : 7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization Tipo de documento: documento electrónico Autores: Shiver, Warren ; Michael Perla ; SpringerLink (Online service) Editorial: New York : Palgrave Macmillan US Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XVII, 197 p Il.: online resource ISBN/ISSN/DL: 978-1-137-54805-4 Idioma : Inglés (eng) Palabras clave: Business Management Industrial management Sales Economics science and Innovation/Technology Sales/Distribution Economics, general Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work and their qualitative and quantitative research on sales force transformation. This book provides a practical approach to effect significant, measurable and sustainable transformation in your sales organization. 7 Steps to Sales Force Transformation will help readers determine if their sales organizations need a transformation and if so, how to assess their sales organization's readiness through the analysis of six 'levers' of successful sales transformations. It also guides readers through a series of tasks, analyses, and decisions that will lead to a successful transformation. In particular, the authors will show you how to clarify your sales transformation vision and sell it to upper management, detail methods on how to deploy your vision, offer advice on how to sustain transformation through leadership and communication, and outline current trends that will impact future sales transformation. This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms. Through original quantitative research, the authors' own experiences transforming sales organizations, and the lessons learned by a host of sales professionals they interviewed, you will understand how to transform and modernize your sales force to achieve your desired sales results and provide your customers with better service and value En línea: http://dx.doi.org/10.1057/9781137548054 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41374 7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization [documento electrónico] / Shiver, Warren ; Michael Perla ; SpringerLink (Online service) . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XVII, 197 p : online resource.
ISBN : 978-1-137-54805-4
Idioma : Inglés (eng)
Palabras clave: Business Management Industrial management Sales Economics science and Innovation/Technology Sales/Distribution Economics, general Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work and their qualitative and quantitative research on sales force transformation. This book provides a practical approach to effect significant, measurable and sustainable transformation in your sales organization. 7 Steps to Sales Force Transformation will help readers determine if their sales organizations need a transformation and if so, how to assess their sales organization's readiness through the analysis of six 'levers' of successful sales transformations. It also guides readers through a series of tasks, analyses, and decisions that will lead to a successful transformation. In particular, the authors will show you how to clarify your sales transformation vision and sell it to upper management, detail methods on how to deploy your vision, offer advice on how to sustain transformation through leadership and communication, and outline current trends that will impact future sales transformation. This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms. Through original quantitative research, the authors' own experiences transforming sales organizations, and the lessons learned by a host of sales professionals they interviewed, you will understand how to transform and modernize your sales force to achieve your desired sales results and provide your customers with better service and value En línea: http://dx.doi.org/10.1057/9781137548054 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41374 Ejemplares
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Título : Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan Tipo de documento: documento electrónico Autores: Michael Prieler ; Florian Kohlbacher ; SpringerLink (Online service) Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XXIII, 155 p Il.: online resource ISBN/ISSN/DL: 978-1-137-58660-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Industrial procurement International business enterprises economics and Management Economics Procurement Strategy/Leadership Research/Competitive Intelligence Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively En línea: http://dx.doi.org/10.1057/9781137586605 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41423 Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan [documento electrónico] / Michael Prieler ; Florian Kohlbacher ; SpringerLink (Online service) . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XXIII, 155 p : online resource.
ISBN : 978-1-137-58660-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Industrial procurement International business enterprises economics and Management Economics Procurement Strategy/Leadership Research/Competitive Intelligence Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively En línea: http://dx.doi.org/10.1057/9781137586605 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41423 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Africa-to-Africa Internationalization / Ifedapo Adeleye ; SpringerLink (Online service) ; Lyal White ; Nathaniel Boso (2016)
Título : Africa-to-Africa Internationalization : Key Issues and Outcomes Tipo de documento: documento electrónico Autores: Ifedapo Adeleye ; SpringerLink (Online service) ; Lyal White ; Nathaniel Boso Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Colección: AIB Sub-Saharan Africa (SSA) Series Número de páginas: XVIII, 275 p. 16 illus., 9 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-30692-6 Idioma : Inglés (eng) Palabras clave: Business Globalization Markets Trade Commerce Investment banking Securities and Management Emerging Markets/Globalization Investments Clasificación: 334.726 Empresas multinacionales Resumen: Highlighting an important emerging trend in FDI to Africa, this book consists of important contributions focusing on an increase in trade and investment between African countries. An area that until now has received little attention, this volume aims to define the key issues and explores the challenges and outcomes that have characterized Africa-to-Africa internationalization, providing guidance on directions for future research. Africa-to-Africa Internationalization includes both conceptual and empirical contributions, illustrating the practical issues in intra-African trade and investment. Providing readers with a deep sense of the realities and challenges of cross-border investments within the region, the cases included in the book are useful pedagogical materials for faculty members interested in teaching international business in the African context Nota de contenido: Part I: Exploring the Africa-to-Africa Internationalization Concept -- Chapter 1 Africa-to-Africa Internationalization: Emerging Trends and Key Issues (Nathaniel Boso, Ifedapo Adeleye and Lyal White) -- Chapter 2 Africa-to-Africa Internationalization: Future Trends and Research Avenues (Ifedapo Adeleye and Nathaniel Boso) -- Part II: Research Articles on Africa-to-Africa Internationalization -- Chapter 3 Examining the Factors Influencing the International Expansion of Nigerian Banks (Ebimo Olumide Amungo) -- Chapter 4 Corporate Political Activity and Intra-African Foreign Direct Investment: Evidence from Uganda's Electricity Industry (Charles Mbalyohere) -- Chapter 5 Inward Internationalization of Hotel Services: Evidence from Ghana (Emmanuel Kofi Adjei) -- Part III: Cases on Africa-to-Africa Internationalization -- Chapter 6 The Nigerian Beer Wars: SABMiller's Entry into the Nigerian Brewing Space En línea: http://dx.doi.org/10.1007/978-3-319-30692-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41608 Africa-to-Africa Internationalization : Key Issues and Outcomes [documento electrónico] / Ifedapo Adeleye ; SpringerLink (Online service) ; Lyal White ; Nathaniel Boso . - Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016 . - XVIII, 275 p. 16 illus., 9 illus. in color : online resource. - (AIB Sub-Saharan Africa (SSA) Series) .
ISBN : 978-3-319-30692-6
Idioma : Inglés (eng)
Palabras clave: Business Globalization Markets Trade Commerce Investment banking Securities and Management Emerging Markets/Globalization Investments Clasificación: 334.726 Empresas multinacionales Resumen: Highlighting an important emerging trend in FDI to Africa, this book consists of important contributions focusing on an increase in trade and investment between African countries. An area that until now has received little attention, this volume aims to define the key issues and explores the challenges and outcomes that have characterized Africa-to-Africa internationalization, providing guidance on directions for future research. Africa-to-Africa Internationalization includes both conceptual and empirical contributions, illustrating the practical issues in intra-African trade and investment. Providing readers with a deep sense of the realities and challenges of cross-border investments within the region, the cases included in the book are useful pedagogical materials for faculty members interested in teaching international business in the African context Nota de contenido: Part I: Exploring the Africa-to-Africa Internationalization Concept -- Chapter 1 Africa-to-Africa Internationalization: Emerging Trends and Key Issues (Nathaniel Boso, Ifedapo Adeleye and Lyal White) -- Chapter 2 Africa-to-Africa Internationalization: Future Trends and Research Avenues (Ifedapo Adeleye and Nathaniel Boso) -- Part II: Research Articles on Africa-to-Africa Internationalization -- Chapter 3 Examining the Factors Influencing the International Expansion of Nigerian Banks (Ebimo Olumide Amungo) -- Chapter 4 Corporate Political Activity and Intra-African Foreign Direct Investment: Evidence from Uganda's Electricity Industry (Charles Mbalyohere) -- Chapter 5 Inward Internationalization of Hotel Services: Evidence from Ghana (Emmanuel Kofi Adjei) -- Part III: Cases on Africa-to-Africa Internationalization -- Chapter 6 The Nigerian Beer Wars: SABMiller's Entry into the Nigerian Brewing Space En línea: http://dx.doi.org/10.1007/978-3-319-30692-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41608 Ejemplares
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Título : Agricultural Trade, Policy Reforms, and Global Food Security Tipo de documento: documento electrónico Autores: Kym Anderson ; SpringerLink (Online service) Editorial: New York : Palgrave Macmillan US Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Colección: Palgrave Studies in Agricultural Economics and Food Policy Número de páginas: XXV, 370 p. 110 illus Il.: online resource ISBN/ISSN/DL: 978-1-137-46925-0 Idioma : Inglés (eng) Palabras clave: Industries Trade Business Commerce Political economy Agriculture International economics Economic policy Economics Policy Economy Clasificación: 330 Economía en general Resumen: This book explores the potential for policy reform as a short-term, low-cost way to sustainably enhance global food security. It argues that reforming policies that distort food prices and trade will promote the openness needed to maximize global food availability and reduce fluctuations in international food prices. Beginning with an examination of historical trends in markets and policies, Anderson assesses the prospects for further reforms, and projects how they may develop over the next fifteen years. He pays particular attention to domestic policy changes made possible by the information technology revolution, which will complement global change to deal directly with farmer and consumer concerns. Nota de contenido: 1. Introduction and Summary -- 2. How Trade Can Boost Food Security -- 3. The Long History of Food Globalization -- 4. The Evolution of Food Trade Patterns since 1960 -- 5. Market-Distorting Policies: Long-Run Trends and Short-Run Insulation -- 6. Estimating Trade, Welfare, and Poverty Effects of Trade Policy Reforms -- 7. The Interface between Trade and Technology Policies: What Role for GMOs? -- 8. International Food Price Spikes and Temporary Trade Policy Responses -- 9. Political Economy of Trade Policy Trends -- 10. Prospective Effects of (or Requiem for?) the Doha Development Agenda -- 11. Projecting Growth, Trade and Food Markets to 2030 -- 12. Policy Implications and Prospects for Boosting Global Food Security. En línea: http://dx.doi.org/10.1057/978-1-137-46925-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41965 Agricultural Trade, Policy Reforms, and Global Food Security [documento electrónico] / Kym Anderson ; SpringerLink (Online service) . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XXV, 370 p. 110 illus : online resource. - (Palgrave Studies in Agricultural Economics and Food Policy) .
ISBN : 978-1-137-46925-0
Idioma : Inglés (eng)
Palabras clave: Industries Trade Business Commerce Political economy Agriculture International economics Economic policy Economics Policy Economy Clasificación: 330 Economía en general Resumen: This book explores the potential for policy reform as a short-term, low-cost way to sustainably enhance global food security. It argues that reforming policies that distort food prices and trade will promote the openness needed to maximize global food availability and reduce fluctuations in international food prices. Beginning with an examination of historical trends in markets and policies, Anderson assesses the prospects for further reforms, and projects how they may develop over the next fifteen years. He pays particular attention to domestic policy changes made possible by the information technology revolution, which will complement global change to deal directly with farmer and consumer concerns. Nota de contenido: 1. Introduction and Summary -- 2. How Trade Can Boost Food Security -- 3. The Long History of Food Globalization -- 4. The Evolution of Food Trade Patterns since 1960 -- 5. Market-Distorting Policies: Long-Run Trends and Short-Run Insulation -- 6. Estimating Trade, Welfare, and Poverty Effects of Trade Policy Reforms -- 7. The Interface between Trade and Technology Policies: What Role for GMOs? -- 8. International Food Price Spikes and Temporary Trade Policy Responses -- 9. Political Economy of Trade Policy Trends -- 10. Prospective Effects of (or Requiem for?) the Doha Development Agenda -- 11. Projecting Growth, Trade and Food Markets to 2030 -- 12. Policy Implications and Prospects for Boosting Global Food Security. En línea: http://dx.doi.org/10.1057/978-1-137-46925-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41965 Ejemplares
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