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Título : Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan Tipo de documento: documento electrónico Autores: Michael Prieler ; Florian Kohlbacher ; SpringerLink (Online service) Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XXIII, 155 p Il.: online resource ISBN/ISSN/DL: 978-1-137-58660-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Industrial procurement International business enterprises economics and Management Economics Procurement Strategy/Leadership Research/Competitive Intelligence Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively En línea: http://dx.doi.org/10.1057/9781137586605 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41423 Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan [documento electrónico] / Michael Prieler ; Florian Kohlbacher ; SpringerLink (Online service) . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XXIII, 155 p : online resource.
ISBN : 978-1-137-58660-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Industrial procurement International business enterprises economics and Management Economics Procurement Strategy/Leadership Research/Competitive Intelligence Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively En línea: http://dx.doi.org/10.1057/9781137586605 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41423 Ejemplares
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Título : Anti-Money Laundering : A Comparative and Critical Analysis of the UK and UAE's Financial Intelligence Units Tipo de documento: documento electrónico Autores: Waleed Alhosani ; SpringerLink (Online service) Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Colección: Palgrave Studies in Risk, Crime and Society Número de páginas: XIX, 402 p. 10 illus Il.: online resource ISBN/ISSN/DL: 978-1-137-59455-6 Idioma : Inglés (eng) Palabras clave: Finance Finance, Public Corporations Private international law Conflict of laws International Comparative finance Crime Sociological aspects Organized crime Corporate and Society Financial Law/Fiscal Law Law, & Foreign Clasificación: 330 Economía en general Resumen: This book critically analyses the role of the United Arab Emirates Financial Intelligence Unit (FIU) in the Suspicious Activities Reports regime. The author pays particular attention to its functions and powers in dealing with Suspicious Activities Reports and relevant requirements imposed upon the reporting entities. In the analysis, the author also compares the United Arab Emirates FIU model to the United Kingdom FIU model. In addition, the book investigates whether the current United Arab Emirates FIU model complies with the relevant international recommendations developed by the Financial Action Task Force in relation to the establishment of the unit, as well as its powers and functions. This book suggests that more can be done to improve the current functions and powers of the United Arab Emirates FIU in an international context. Furthermore, the author suggests that the functions and powers of the United FIU model both comply with the international requirements and beneficially extend beyond their directives. Nota de contenido: 1) Introduction -- 2) Literature Review -- 3) Banking confidentiality versus disclosure -- 4) The Nature of the FIU from the Perspective of International Standards -- 5) The Emergence of the United Arab Emirates' FIU in Counteracting Money Laundering -- 6) Empirical Investigation in Relation to the AMLSCU -- 7) The United Kingdom's Anti-Money Laundering Legislation and System -- 8) The United Kingdom's SARS Regime on Money Laundering -- 9) The Role of the SOCA, Now the NCA, in the SARS Regime -- 10) Recommendations and Conclusion En línea: http://dx.doi.org/10.1057/978-1-137-59455-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42107 Anti-Money Laundering : A Comparative and Critical Analysis of the UK and UAE's Financial Intelligence Units [documento electrónico] / Waleed Alhosani ; SpringerLink (Online service) . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XIX, 402 p. 10 illus : online resource. - (Palgrave Studies in Risk, Crime and Society) .
ISBN : 978-1-137-59455-6
Idioma : Inglés (eng)
Palabras clave: Finance Finance, Public Corporations Private international law Conflict of laws International Comparative finance Crime Sociological aspects Organized crime Corporate and Society Financial Law/Fiscal Law Law, & Foreign Clasificación: 330 Economía en general Resumen: This book critically analyses the role of the United Arab Emirates Financial Intelligence Unit (FIU) in the Suspicious Activities Reports regime. The author pays particular attention to its functions and powers in dealing with Suspicious Activities Reports and relevant requirements imposed upon the reporting entities. In the analysis, the author also compares the United Arab Emirates FIU model to the United Kingdom FIU model. In addition, the book investigates whether the current United Arab Emirates FIU model complies with the relevant international recommendations developed by the Financial Action Task Force in relation to the establishment of the unit, as well as its powers and functions. This book suggests that more can be done to improve the current functions and powers of the United Arab Emirates FIU in an international context. Furthermore, the author suggests that the functions and powers of the United FIU model both comply with the international requirements and beneficially extend beyond their directives. Nota de contenido: 1) Introduction -- 2) Literature Review -- 3) Banking confidentiality versus disclosure -- 4) The Nature of the FIU from the Perspective of International Standards -- 5) The Emergence of the United Arab Emirates' FIU in Counteracting Money Laundering -- 6) Empirical Investigation in Relation to the AMLSCU -- 7) The United Kingdom's Anti-Money Laundering Legislation and System -- 8) The United Kingdom's SARS Regime on Money Laundering -- 9) The Role of the SOCA, Now the NCA, in the SARS Regime -- 10) Recommendations and Conclusion En línea: http://dx.doi.org/10.1057/978-1-137-59455-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42107 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Antonio Serra and the Economics of Good Government / Rosario Patalano ; SpringerLink (Online service) ; Sophus A. Reinert (2016)
Título : Antonio Serra and the Economics of Good Government Tipo de documento: documento electrónico Autores: Rosario Patalano ; SpringerLink (Online service) ; Sophus A. Reinert Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Colección: Palgrave Studies in the History of Finance Número de páginas: IX, 374 p Il.: online resource ISBN/ISSN/DL: 978-1-137-53996-0 Idioma : Inglés (eng) Palabras clave: Science Science, general Clasificación: 330 Economía en general Resumen: Little is known of Antonio Serra except that he wrote his extraordinary 1613 Short Treatise on the Causes that Make Kingdoms Abound in Gold and Silver even in the Absence of Mines in a Neapolitan jail, and that he died there soon afterwards. However the contribution this work made represents a watershed not only in the discipline of economics but in the history of social science and intellectual history more generally. In this book some of the world's leading economists and experts on Serra explore the enduring appeal of Breve trattato. The authors analyse the work in its historical, economic, cultural and intellectual contexts, exploring the finer details of his theory regarding international financial interactions and his indebtedness to Renaissance legal traditions. The book also uncovers new material relating to Serra's life and provides in-depth interpretation of his key insights, influences and political economy. This book highlights the parallels between issues discussed by Serra and modern political and scholarly consciousness, and illustrates the importance and influences of historical debate in modern economic thinking En línea: http://dx.doi.org/10.1057/9781137539960 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42020 Antonio Serra and the Economics of Good Government [documento electrónico] / Rosario Patalano ; SpringerLink (Online service) ; Sophus A. Reinert . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - IX, 374 p : online resource. - (Palgrave Studies in the History of Finance) .
ISBN : 978-1-137-53996-0
Idioma : Inglés (eng)
Palabras clave: Science Science, general Clasificación: 330 Economía en general Resumen: Little is known of Antonio Serra except that he wrote his extraordinary 1613 Short Treatise on the Causes that Make Kingdoms Abound in Gold and Silver even in the Absence of Mines in a Neapolitan jail, and that he died there soon afterwards. However the contribution this work made represents a watershed not only in the discipline of economics but in the history of social science and intellectual history more generally. In this book some of the world's leading economists and experts on Serra explore the enduring appeal of Breve trattato. The authors analyse the work in its historical, economic, cultural and intellectual contexts, exploring the finer details of his theory regarding international financial interactions and his indebtedness to Renaissance legal traditions. The book also uncovers new material relating to Serra's life and provides in-depth interpretation of his key insights, influences and political economy. This book highlights the parallels between issues discussed by Serra and modern political and scholarly consciousness, and illustrates the importance and influences of historical debate in modern economic thinking En línea: http://dx.doi.org/10.1057/9781137539960 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42020 Ejemplares
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Título : Artificial Intelligence in Financial Markets : Cutting Edge Applications for Risk Management, Portfolio Optimization and Economics Tipo de documento: documento electrónico Autores: Christian L. Dunis ; SpringerLink (Online service) ; Peter W. Middleton ; Andreas Karathanasopolous ; Konstantinos Theofilatos Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Colección: New Developments in Quantitative Trading and Investment Número de páginas: XV, 344 p. 49 illus., 17 illus. in color Il.: online resource ISBN/ISSN/DL: 978-1-137-48880-0 Idioma : Inglés (eng) Palabras clave: Finance Corporations Banks and banking Investment Securities Risk management Artificial intelligence Economics, Mathematical Corporate Investments Banking Management Quantitative Intelligence (incl. Robotics) Clasificación: 330 Economía en general Resumen: As technology advancement has increased, so to have computational applications for forecasting, modelling and trading financial markets and information, and practitioners are finding ever more complex solutions to financial challenges. Neural networking is a highly effective, trainable algorithmic approach which emulates certain aspects of human brain functions, and is used extensively in financial forecasting allowing for quick investment decision making. This book presents the most cutting-edge artificial intelligence (AI)/neural networking applications for markets, assets and other areas of finance. Split into four sections, the book first explores time series analysis for forecasting and trading across a range of assets, including derivatives, exchange traded funds, debt and equity instruments. This section will focus on pattern recognition, market timing models, forecasting and trading of financial time series. Section II provides insights into macro and microeconomics and how AI techniques could be used to better understand and predict economic variables. Section III focuses on corporate finance and credit analysis providing an insight into corporate structures and credit, and establishing a relationship between financial statement analysis and the influence of various financial scenarios. Section IV focuses on portfolio management, exploring applications for portfolio theory, asset allocation and optimization. This book also provides some of the latest research in the field of artificial intelligence and finance, and provides in-depth analysis and highly applicable tools and techniques for practitioners and researchers in this field. Nota de contenido: 1. A Review of Applications of Artificial Intelligence in Financial Domain -- SECTION I: Financial Forecasting and Trading -- 2. Trading the FTSE100 Index - 'Adaptive' Modelling and Optimisation Techniques -- 3. Modelling, Forecasting and Trading the Crack - A Sliding Window Approach to Training Neural Networks -- 4. GEPTrader: A new Standalone Tool for Constructing Trading Strategies with Gene Expression Programming -- SECTION II: ECONOMICS -- 5. Business Intelligence for Decision Making in Economics -- 6. An automated literature analysis on data mining applications to credit risk assessment -- SECTION III: CREDIT RISK ANALYSIS -- 7. Intelligent credit risk decision support: architecture and implementations -- 8. Artificial Intelligence for Islamic Sukuk Rating Predictions -- SECTION IV: PORTFOLIO MANAGEMENT, ANALYSIS AND OPTIMISATION -- 9. Portfolio selection as a multiperiod choice problem under uncertainty: an interation-based approach -- 10. Handling model risk in portfolio selection using a Multi-Objective Genetic Algorithm -- 11. Linear regression versus fuzzy linear regression - does it make a difference in the evaluation of the performance of mutual fund managers? En línea: http://dx.doi.org/10.1057/978-1-137-48880-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41978 Artificial Intelligence in Financial Markets : Cutting Edge Applications for Risk Management, Portfolio Optimization and Economics [documento electrónico] / Christian L. Dunis ; SpringerLink (Online service) ; Peter W. Middleton ; Andreas Karathanasopolous ; Konstantinos Theofilatos . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XV, 344 p. 49 illus., 17 illus. in color : online resource. - (New Developments in Quantitative Trading and Investment) .
ISBN : 978-1-137-48880-0
Idioma : Inglés (eng)
Palabras clave: Finance Corporations Banks and banking Investment Securities Risk management Artificial intelligence Economics, Mathematical Corporate Investments Banking Management Quantitative Intelligence (incl. Robotics) Clasificación: 330 Economía en general Resumen: As technology advancement has increased, so to have computational applications for forecasting, modelling and trading financial markets and information, and practitioners are finding ever more complex solutions to financial challenges. Neural networking is a highly effective, trainable algorithmic approach which emulates certain aspects of human brain functions, and is used extensively in financial forecasting allowing for quick investment decision making. This book presents the most cutting-edge artificial intelligence (AI)/neural networking applications for markets, assets and other areas of finance. Split into four sections, the book first explores time series analysis for forecasting and trading across a range of assets, including derivatives, exchange traded funds, debt and equity instruments. This section will focus on pattern recognition, market timing models, forecasting and trading of financial time series. Section II provides insights into macro and microeconomics and how AI techniques could be used to better understand and predict economic variables. Section III focuses on corporate finance and credit analysis providing an insight into corporate structures and credit, and establishing a relationship between financial statement analysis and the influence of various financial scenarios. Section IV focuses on portfolio management, exploring applications for portfolio theory, asset allocation and optimization. This book also provides some of the latest research in the field of artificial intelligence and finance, and provides in-depth analysis and highly applicable tools and techniques for practitioners and researchers in this field. Nota de contenido: 1. A Review of Applications of Artificial Intelligence in Financial Domain -- SECTION I: Financial Forecasting and Trading -- 2. Trading the FTSE100 Index - 'Adaptive' Modelling and Optimisation Techniques -- 3. Modelling, Forecasting and Trading the Crack - A Sliding Window Approach to Training Neural Networks -- 4. GEPTrader: A new Standalone Tool for Constructing Trading Strategies with Gene Expression Programming -- SECTION II: ECONOMICS -- 5. Business Intelligence for Decision Making in Economics -- 6. An automated literature analysis on data mining applications to credit risk assessment -- SECTION III: CREDIT RISK ANALYSIS -- 7. Intelligent credit risk decision support: architecture and implementations -- 8. Artificial Intelligence for Islamic Sukuk Rating Predictions -- SECTION IV: PORTFOLIO MANAGEMENT, ANALYSIS AND OPTIMISATION -- 9. Portfolio selection as a multiperiod choice problem under uncertainty: an interation-based approach -- 10. Handling model risk in portfolio selection using a Multi-Objective Genetic Algorithm -- 11. Linear regression versus fuzzy linear regression - does it make a difference in the evaluation of the performance of mutual fund managers? En línea: http://dx.doi.org/10.1057/978-1-137-48880-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41978 Ejemplares
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Título : Asian Businesses in a Turbulent Environment : Uncertainty and Coping Strategies Tipo de documento: documento electrónico Autores: T. S. Chan ; SpringerLink (Online service) ; Geng Cui Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Colección: AIB Southeast Asia Número de páginas: XVIII, 188 p. 13 illus., 4 illus. in color Il.: online resource ISBN/ISSN/DL: 978-1-137-48887-9 Idioma : Inglés (eng) Palabras clave: Business Leadership International business enterprises and Management Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: Asian economies today command much attention from scholars and practitioners, yet they continue to face crises and challenges such as globalization, regional conflict, pressure for greater democracy and environmental protection; to name but a few. Asian Businesses in a Turbulent Environment explores how Asian firms cope with these challenges, and the impact that rising above them will have in their growth prospects. Starting with conceptual analyses of crises and their impact on local markets and societies, this book will also study leadership styles for conflict management and the strategies adopted by Asian firms from various countries including the location choice and entry mode of multinationals, knowledge transfer and cultural shifts, social capital and knowledge development, and environmental management in the supply chain En línea: http://dx.doi.org/10.1057/978-1-137-48887-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41318 Asian Businesses in a Turbulent Environment : Uncertainty and Coping Strategies [documento electrónico] / T. S. Chan ; SpringerLink (Online service) ; Geng Cui . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XVIII, 188 p. 13 illus., 4 illus. in color : online resource. - (AIB Southeast Asia) .
ISBN : 978-1-137-48887-9
Idioma : Inglés (eng)
Palabras clave: Business Leadership International business enterprises and Management Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: Asian economies today command much attention from scholars and practitioners, yet they continue to face crises and challenges such as globalization, regional conflict, pressure for greater democracy and environmental protection; to name but a few. Asian Businesses in a Turbulent Environment explores how Asian firms cope with these challenges, and the impact that rising above them will have in their growth prospects. Starting with conceptual analyses of crises and their impact on local markets and societies, this book will also study leadership styles for conflict management and the strategies adopted by Asian firms from various countries including the location choice and entry mode of multinationals, knowledge transfer and cultural shifts, social capital and knowledge development, and environmental management in the supply chain En línea: http://dx.doi.org/10.1057/978-1-137-48887-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41318 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar PermalinkPermalinkPermalinkPermalinkBeyond Fintech / Bernardo Nicoletti (cop. 2022)
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