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Título : Advanced Negotiation Techniques Tipo de documento: documento electrónico Autores: Alan McCarthy ; SpringerLink (Online service) ; Steve Hay Editorial: Berkeley ; New York : Apress Fecha de publicación: 2015 Número de páginas: IX, 176 p. 32 illus Il.: online resource ISBN/ISSN/DL: 978-1-4842-0850-2 Idioma : Inglés (eng) Palabras clave: Business Management science and Management, general Clasificación: 658 Empresas. Organización de empresas Resumen: Advanced Negotiation Techniques provides a wealth of material in a winning combination of practical experience and good research to give you a series of tools, techniques, and real-life examples to help you achieve your negotiation objectives. For 25 years and across 40 countries, the Resource Development Centre (RDC), run by negotiation experts Alan McCarthy and Steve Hay, has helped thousands of people to conduct successful negotiations of every type. Many RDC clients have been business professionals who have learned how to sell more successfully. Others have improved their buying skills. A few clients have applied the RDC techniques outside the business environment altogether—for instance, in such areas as international diplomatic services, including hostage and kidnap situations. As you’ll discover, the RDC philosophy is centered on business ethics and a principled approach to negotiation that maximizes the value of the outcomes for both parties. It can even create additional value that neither party could find in isolation. In this book, you will learn: The ten golden rules for successful negotiations How to handle conflicts with your negotiating partners What hostage and kidnapping negotiations can teach managers negotiating in business settings How to ensure both sides perceive any agreement as a "win" Achieve higher-profit deals in difficult circumstances In the business world, negotiating with other companies, government officials, and even your colleagues is a fact of life. Advanced Negotiation Techniques takes you through a system for planning and conducting negotiations that will enable you and your team to achieve your negotiation objectives. This is an internationally tried and tested process, with many current Blue Chip organizations applying it daily for a simple reason: the techniques are easy to implement and they work. That makes this book essential reading for those who want to achieve their goals in any area of life En línea: http://dx.doi.org/10.1007/978-1-4842-0850-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35379 Advanced Negotiation Techniques [documento electrónico] / Alan McCarthy ; SpringerLink (Online service) ; Steve Hay . - Berkeley ; New York : Apress, 2015 . - IX, 176 p. 32 illus : online resource.
ISBN : 978-1-4842-0850-2
Idioma : Inglés (eng)
Palabras clave: Business Management science and Management, general Clasificación: 658 Empresas. Organización de empresas Resumen: Advanced Negotiation Techniques provides a wealth of material in a winning combination of practical experience and good research to give you a series of tools, techniques, and real-life examples to help you achieve your negotiation objectives. For 25 years and across 40 countries, the Resource Development Centre (RDC), run by negotiation experts Alan McCarthy and Steve Hay, has helped thousands of people to conduct successful negotiations of every type. Many RDC clients have been business professionals who have learned how to sell more successfully. Others have improved their buying skills. A few clients have applied the RDC techniques outside the business environment altogether—for instance, in such areas as international diplomatic services, including hostage and kidnap situations. As you’ll discover, the RDC philosophy is centered on business ethics and a principled approach to negotiation that maximizes the value of the outcomes for both parties. It can even create additional value that neither party could find in isolation. In this book, you will learn: The ten golden rules for successful negotiations How to handle conflicts with your negotiating partners What hostage and kidnapping negotiations can teach managers negotiating in business settings How to ensure both sides perceive any agreement as a "win" Achieve higher-profit deals in difficult circumstances In the business world, negotiating with other companies, government officials, and even your colleagues is a fact of life. Advanced Negotiation Techniques takes you through a system for planning and conducting negotiations that will enable you and your team to achieve your negotiation objectives. This is an internationally tried and tested process, with many current Blue Chip organizations applying it daily for a simple reason: the techniques are easy to implement and they work. That makes this book essential reading for those who want to achieve their goals in any area of life En línea: http://dx.doi.org/10.1007/978-1-4842-0850-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35379 Ejemplares
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Título : Advanced Social Media Marketing : How to Lead, Launch, and Manage a Successful Social Media Program Tipo de documento: documento electrónico Autores: Tom Funk ; SpringerLink (Online service) Editorial: Berkeley ; New York : Apress Fecha de publicación: 2013 Número de páginas: VI, 256 p. 17 illus Il.: online resource ISBN/ISSN/DL: 978-1-4302-4408-0 Idioma : Inglés (eng) Palabras clave: Business Management science and Management, general Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz. En línea: http://dx.doi.org/10.1007/978-1-4302-4408-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36353 Advanced Social Media Marketing : How to Lead, Launch, and Manage a Successful Social Media Program [documento electrónico] / Tom Funk ; SpringerLink (Online service) . - Berkeley ; New York : Apress, 2013 . - VI, 256 p. 17 illus : online resource.
ISBN : 978-1-4302-4408-0
Idioma : Inglés (eng)
Palabras clave: Business Management science and Management, general Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program. Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business. In it, we simplify tasks that might otherwise be complicated—like adopting and tracking key performance metrics, developing online ad campaigns, or creating Facebook apps like games, giveaways and sweepstakes with the capacity to go viral. Businesses can harness the unique advantages of this new medium, but they need a practical, no-nonsense guide like this one. Otherwise they risk being ignored, wasting time and money or, even worse, damaging their own brand and seeing a well-intentioned online program blow up. The book is heavy on the how-to, case studies, campaign results and other statistics, and interviews with ecommerce managers at businesses large and small. It also includes the author’s own experiences at Green Mountain Coffee Roasters, Wine of the Month Club, and others. While this book will be accessible enough for someone implementing a social media program for the first time, it’s ambitious enough to benefit experienced SM hands who are looking for good ideas and techniques to push their online community to the next level of size, interactivity, and buzz. En línea: http://dx.doi.org/10.1007/978-1-4302-4408-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36353 Ejemplares
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Título : Agile Development in the Real World Tipo de documento: documento electrónico Autores: Alan Cline ; SpringerLink (Online service) Editorial: Berkeley ; New York : Apress Fecha de publicación: 2015 Número de páginas: XXVIII, 297 p. 56 illus Il.: online resource ISBN/ISSN/DL: 978-1-4842-1679-8 Idioma : Inglés (eng) Palabras clave: Business Project management Management information systems and Software Clasificación: 658 Empresas. Organización de empresas Resumen: This book is a practical guide for new agile practitioners and contains everything a new project manager needs to know to get up to speed with agile practices quickly and sort out the hype and dogma of pseudo-agile practices.The author lays out the general guidelines for running an agile project with the assumption that the project team may be working in a traditional environment (using the waterfall model, or something similar). Agile Development in the Real World conveys valuable insights to multiple audiences: For new-to-agile project managers, this book provides a distinctive approach that Alan Cline has used with great success, while showing the decision points and perspectives as the agile project moves forward from one step to the next. This allows new agile project managers or agile coaches to choose between the benefits of agile and the benefits of other methods. For the agile technical team member, this book contains templates and sample project artifacts to assist in learning agile techniques and to be used as exemplars for the new practitioner's own project. For the Project Management Office (PMO), the first three chapters focus on portfolio management. They explain, for the agilists' benefit, how projects are selected and approved, and why projects have an inherent "shelf-life" that results in hard deadlines that may seem arbitrary to traditional technical teams Nota de contenido: Chapter 1. Evolution of Project Management -- Chapter 2. Birth of a Project: Portfolio Management -- Chapter 3. Project Startup -- Chapter 4. Iteration Zero: Preparing the Project -- Chapter 5. Architecture: Product Foundation -- Chapter 6. Infrastructure: Supporting the Project -- Chapter 7. Initial Requirements: Defining the Product -- Chapter 8. Overview of an Agile Iteration -- Chapter 9. Requirements: The Agile Business Analyst -- Chapter 10. Development Thread -- Chapter 11. Testing Thread Outline -- Chapter 12. Project Management Thread Outline.- En línea: http://dx.doi.org/10.1007/978-1-4842-1679-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=40986 Agile Development in the Real World [documento electrónico] / Alan Cline ; SpringerLink (Online service) . - Berkeley ; New York : Apress, 2015 . - XXVIII, 297 p. 56 illus : online resource.
ISBN : 978-1-4842-1679-8
Idioma : Inglés (eng)
Palabras clave: Business Project management Management information systems and Software Clasificación: 658 Empresas. Organización de empresas Resumen: This book is a practical guide for new agile practitioners and contains everything a new project manager needs to know to get up to speed with agile practices quickly and sort out the hype and dogma of pseudo-agile practices.The author lays out the general guidelines for running an agile project with the assumption that the project team may be working in a traditional environment (using the waterfall model, or something similar). Agile Development in the Real World conveys valuable insights to multiple audiences: For new-to-agile project managers, this book provides a distinctive approach that Alan Cline has used with great success, while showing the decision points and perspectives as the agile project moves forward from one step to the next. This allows new agile project managers or agile coaches to choose between the benefits of agile and the benefits of other methods. For the agile technical team member, this book contains templates and sample project artifacts to assist in learning agile techniques and to be used as exemplars for the new practitioner's own project. For the Project Management Office (PMO), the first three chapters focus on portfolio management. They explain, for the agilists' benefit, how projects are selected and approved, and why projects have an inherent "shelf-life" that results in hard deadlines that may seem arbitrary to traditional technical teams Nota de contenido: Chapter 1. Evolution of Project Management -- Chapter 2. Birth of a Project: Portfolio Management -- Chapter 3. Project Startup -- Chapter 4. Iteration Zero: Preparing the Project -- Chapter 5. Architecture: Product Foundation -- Chapter 6. Infrastructure: Supporting the Project -- Chapter 7. Initial Requirements: Defining the Product -- Chapter 8. Overview of an Agile Iteration -- Chapter 9. Requirements: The Agile Business Analyst -- Chapter 10. Development Thread -- Chapter 11. Testing Thread Outline -- Chapter 12. Project Management Thread Outline.- En línea: http://dx.doi.org/10.1007/978-1-4842-1679-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=40986 Ejemplares
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Título : Anti–Money Laundering in a Nutshell : Awareness and Compliance for Financial Personnel and Business Tipo de documento: documento electrónico Autores: Kevin M. Sullivan ; SpringerLink (Online service) Editorial: Berkeley ; New York : Apress Fecha de publicación: 2015 Número de páginas: XIV, 204 p. 5 illus Il.: online resource ISBN/ISSN/DL: 978-1-4302-6161-2 Idioma : Inglés (eng) Palabras clave: Finance Finance, general Clasificación: 658 Empresas. Organización de empresas Resumen: Anti–Money Laundering in a Nutshellis a concise, accessible, and practical guide to compliance with anti–money laundering law for financial professionals, corporate investigators, business managers, and all personnel of financial institutions who are required, under penalty of hefty fines, to get anti–money laundering training. Money laundering is endemic. As much as 5 percent of global GDP ($3.6 trillion) is laundered by criminals each year. It’s no wonder that every financial institution in the United States—including banks, credit card companies, insurers, securities brokerages, private funds, and money service businesses—must comply with complex examination, training, and reporting requirements mandated by a welter of federal anti–money laundering (AML) laws. Ignorance of crime is no excuse before the law. Financial institutions and businesses that unknowingly serve as conduits for money laundering are no less liable to prosecution and fines than those that condone or abet it. In Anti–Money Laundering in a Nutshell: Awareness and Compliance for Financial Personnel and Business Managers, Kevin Sullivan draws on a distinguished career as an AML agent and consultant to teach personnel in financial institutions what money laundering is, who does it, how they do it, how to prevent it, how to detect it, and how to report it in compliance with federal law. He traces the dynamic interplay among employees, regulatory examiners, compliance officers, fraud and forensic accountants and technologists, criminal investigators, and prosecutors in following up on reports, catching launderers, and protecting the integrity and reputations of financial institutions and businesses. In particular, corporate investigators will gain rich insights winnowed from the author's experiences as a New York State and federal investigator En línea: http://dx.doi.org/10.1007/978-1-4302-6161-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35363 Anti–Money Laundering in a Nutshell : Awareness and Compliance for Financial Personnel and Business [documento electrónico] / Kevin M. Sullivan ; SpringerLink (Online service) . - Berkeley ; New York : Apress, 2015 . - XIV, 204 p. 5 illus : online resource.
ISBN : 978-1-4302-6161-2
Idioma : Inglés (eng)
Palabras clave: Finance Finance, general Clasificación: 658 Empresas. Organización de empresas Resumen: Anti–Money Laundering in a Nutshellis a concise, accessible, and practical guide to compliance with anti–money laundering law for financial professionals, corporate investigators, business managers, and all personnel of financial institutions who are required, under penalty of hefty fines, to get anti–money laundering training. Money laundering is endemic. As much as 5 percent of global GDP ($3.6 trillion) is laundered by criminals each year. It’s no wonder that every financial institution in the United States—including banks, credit card companies, insurers, securities brokerages, private funds, and money service businesses—must comply with complex examination, training, and reporting requirements mandated by a welter of federal anti–money laundering (AML) laws. Ignorance of crime is no excuse before the law. Financial institutions and businesses that unknowingly serve as conduits for money laundering are no less liable to prosecution and fines than those that condone or abet it. In Anti–Money Laundering in a Nutshell: Awareness and Compliance for Financial Personnel and Business Managers, Kevin Sullivan draws on a distinguished career as an AML agent and consultant to teach personnel in financial institutions what money laundering is, who does it, how they do it, how to prevent it, how to detect it, and how to report it in compliance with federal law. He traces the dynamic interplay among employees, regulatory examiners, compliance officers, fraud and forensic accountants and technologists, criminal investigators, and prosecutors in following up on reports, catching launderers, and protecting the integrity and reputations of financial institutions and businesses. In particular, corporate investigators will gain rich insights winnowed from the author's experiences as a New York State and federal investigator En línea: http://dx.doi.org/10.1007/978-1-4302-6161-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35363 Ejemplares
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Título : Artificial intelligence basics : a non-technical introduction Tipo de documento: texto impreso Autores: Tom Taulli, Autor Editorial: Berkeley ; New York : Apress Fecha de publicación: cop. 2019 Número de páginas: XII, 187 p. Il.: gráf., tablas Dimensiones: 24 cm ISBN/ISSN/DL: 978-1-4842-5027-3 Idioma : Inglés (eng) Materias: Inteligencia artificial Clasificación: 004.8 Inteligencia artificial. Razonamiento y aprendizaje automatizados. Sistemas inteligentes Nota de contenido: Glosario e índice. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49904 Artificial intelligence basics : a non-technical introduction [texto impreso] / Tom Taulli, Autor . - Berkeley ; New York : Apress, cop. 2019 . - XII, 187 p. : gráf., tablas ; 24 cm.
ISBN : 978-1-4842-5027-3
Idioma : Inglés (eng)
Materias: Inteligencia artificial Clasificación: 004.8 Inteligencia artificial. Razonamiento y aprendizaje automatizados. Sistemas inteligentes Nota de contenido: Glosario e índice. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49904 Reserva
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