Información de la editorial
Documentos disponibles de esta editorial (250)
Refinar búsqueda
Título : Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants Tipo de documento: documento electrónico Autores: Alexander Fraß ; SpringerLink (Online service) Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2016 Otro editor: Imprint: Springer Gabler Colección: Business Analytics Número de páginas: XXI, 317 p. 35 illus Il.: online resource ISBN/ISSN/DL: 978-3-658-14367-1 Idioma : Inglés (eng) Palabras clave: Business Marketing Globalization Markets Engineering economics economy and Management Emerging Markets/Globalization Economics, Organization, Logistics, Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents . Chinese Consumer Behaviour in the Context of Intercultural Marketing . German Car Manufacturers in China as Research Object . After-Sales Operations of German Automobile Brands in China Target Groups . Teachers and students of marketing and cultural research . Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany Nota de contenido: Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China. En línea: http://dx.doi.org/10.1007/978-3-658-14367-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41169 Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants [documento electrónico] / Alexander Fraß ; SpringerLink (Online service) . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016 . - XXI, 317 p. 35 illus : online resource. - (Business Analytics) .
ISBN : 978-3-658-14367-1
Idioma : Inglés (eng)
Palabras clave: Business Marketing Globalization Markets Engineering economics economy and Management Emerging Markets/Globalization Economics, Organization, Logistics, Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents . Chinese Consumer Behaviour in the Context of Intercultural Marketing . German Car Manufacturers in China as Research Object . After-Sales Operations of German Automobile Brands in China Target Groups . Teachers and students of marketing and cultural research . Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany Nota de contenido: Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China. En línea: http://dx.doi.org/10.1007/978-3-658-14367-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41169 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Advanced Disassembly Planning : Flexible, Price-Quantity Dependent, and Multi-Period Planning Approaches Tipo de documento: documento electrónico Autores: Christian Ullerich ; SpringerLink (Online service) Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2014 Otro editor: Imprint: Springer Gabler Número de páginas: XXXV, 391 p. 67 illus Il.: online resource ISBN/ISSN/DL: 978-3-658-03118-3 Idioma : Inglés (eng) Palabras clave: Business Organization Planning and Management Clasificación: 658 Empresas. Organización de empresas Resumen: Disassembly is one of the key elements of any processing of recovered products. Be it for repair, remanufacturing, refurbishing, cannibalisation, material recycling, or disposal. Hence, planning the disassembly is important and—with growing amounts of recovered products and need for saving resources—becomes even more important.The disassembly planning approaches presented are based on mathematical programming. With this methodology a profit-optimal planning of quantities of multiple types of recovered products as well as parts distribution, material recycling, and disposal quantities is realised. Thereby, typical aspects, like material purity requirements, the condition of the recovered products, hazardous parts, and capacity limitations, are also considered. Anew approach is the presented combination of disassembly-to-order planning and disassembly sequencing, which is called Flexible Disassembly Planning. Contents · Flexible Disassembly Planning · Disassembly planning considering price-quantity dependencies · Rolling horizon disassembly planning · Disassembly path assignment Target Groups · Researchers and students in the field of Business Administration with focus on Disassembly Planning and Operations Research · Managers and experts with focus on Disassembly Planning About the Author Christian Ullerich was university lecturer and researcher in the fields of Operations Research and Industrial Management at the faculty of economic sciences at the TechnischeUniversität Dresden Nota de contenido: Fundamentals -- Complete disassembly planning -- Flexible disassembly planning -- Resume En línea: http://dx.doi.org/10.1007/978-3-658-03118-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36230 Advanced Disassembly Planning : Flexible, Price-Quantity Dependent, and Multi-Period Planning Approaches [documento electrónico] / Christian Ullerich ; SpringerLink (Online service) . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014 . - XXXV, 391 p. 67 illus : online resource.
ISBN : 978-3-658-03118-3
Idioma : Inglés (eng)
Palabras clave: Business Organization Planning and Management Clasificación: 658 Empresas. Organización de empresas Resumen: Disassembly is one of the key elements of any processing of recovered products. Be it for repair, remanufacturing, refurbishing, cannibalisation, material recycling, or disposal. Hence, planning the disassembly is important and—with growing amounts of recovered products and need for saving resources—becomes even more important.The disassembly planning approaches presented are based on mathematical programming. With this methodology a profit-optimal planning of quantities of multiple types of recovered products as well as parts distribution, material recycling, and disposal quantities is realised. Thereby, typical aspects, like material purity requirements, the condition of the recovered products, hazardous parts, and capacity limitations, are also considered. Anew approach is the presented combination of disassembly-to-order planning and disassembly sequencing, which is called Flexible Disassembly Planning. Contents · Flexible Disassembly Planning · Disassembly planning considering price-quantity dependencies · Rolling horizon disassembly planning · Disassembly path assignment Target Groups · Researchers and students in the field of Business Administration with focus on Disassembly Planning and Operations Research · Managers and experts with focus on Disassembly Planning About the Author Christian Ullerich was university lecturer and researcher in the fields of Operations Research and Industrial Management at the faculty of economic sciences at the TechnischeUniversität Dresden Nota de contenido: Fundamentals -- Complete disassembly planning -- Flexible disassembly planning -- Resume En línea: http://dx.doi.org/10.1007/978-3-658-03118-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36230 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Advances in Advertising Research (Vol. IV) / SpringerLink (Online service) ; Sara Rosengren ; Micael Dahlén ; Shintaro Okazaki (2013)
Título : Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Sara Rosengren ; Micael Dahlén ; Shintaro Okazaki Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2013 Otro editor: Imprint: Springer Gabler Colección: EAA Series, ISSN 1869-6929 Número de páginas: XII, 407 p Il.: online resource ISBN/ISSN/DL: 978-3-658-02365-2 Idioma : Inglés (eng) Palabras clave: Business Marketing and Management Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Contents · The Roles of Advertising · The Faces of Advertising · Perceptions of Advertising · Reception of Advertising Target Groups · Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain Nota de contenido: The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising En línea: http://dx.doi.org/10.1007/978-3-658-02365-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36670 Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising [documento electrónico] / SpringerLink (Online service) ; Sara Rosengren ; Micael Dahlén ; Shintaro Okazaki . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013 . - XII, 407 p : online resource. - (EAA Series, ISSN 1869-6929) .
ISBN : 978-3-658-02365-2
Idioma : Inglés (eng)
Palabras clave: Business Marketing and Management Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Contents · The Roles of Advertising · The Faces of Advertising · Perceptions of Advertising · Reception of Advertising Target Groups · Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain Nota de contenido: The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising En línea: http://dx.doi.org/10.1007/978-3-658-02365-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36670 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Ivana Bušljeta Banks ; Patrick de Pelsmacker ; Shintaro Okazaki Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2015 Otro editor: Imprint: Springer Gabler Colección: European Advertising Academy num. 5 Número de páginas: XI, 330 p. 33 illus Il.: online resource ISBN/ISSN/DL: 978-3-658-08132-4 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Management and Research/Competitive Intelligence Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. Contents Advertising Appeals and Processing Online and Mobile Advertising TV Advertising and Product Placement Cultural, Gender and Age Issues in Advertising Branding Challenges IMC Target Groups Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain Nota de contenido: Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC En línea: http://dx.doi.org/10.1007/978-3-658-08132-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35721 Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising [documento electrónico] / SpringerLink (Online service) ; Ivana Bušljeta Banks ; Patrick de Pelsmacker ; Shintaro Okazaki . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 . - XI, 330 p. 33 illus : online resource. - (European Advertising Academy; 5) .
ISBN : 978-3-658-08132-4
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Management and Research/Competitive Intelligence Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. Contents Advertising Appeals and Processing Online and Mobile Advertising TV Advertising and Product Placement Cultural, Gender and Age Issues in Advertising Branding Challenges IMC Target Groups Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain Nota de contenido: Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC En línea: http://dx.doi.org/10.1007/978-3-658-08132-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35721 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative Tipo de documento: documento electrónico Autores: Peeter Verlegh ; SpringerLink (Online service) ; Hilde Voorveld ; Martin Eisend Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2016 Otro editor: Imprint: Springer Gabler Colección: European Advertising Academy Número de páginas: XII, 406 p. 57 illus Il.: online resource ISBN/ISSN/DL: 978-3-658-10558-7 Idioma : Inglés (eng) Palabras clave: Business Marketing and Management Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia. Contents Advertising in Online and Social Media Advertising Strategies for Print, TV, and Radio Mixing Advertising and Content Advertising on Products, Floors, and Carts Target Groups Researchers, students, and practitioners in the fields of advertising, communication, marketing, and media management The Editors Peeter Verlegh is Professor of Marketing at the VU University Amsterdam. Hilde Voorveld is Assistant Professor at the Amsterdam School of Communication Research at the University of Amsterdam. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder) Nota de contenido: Advertising in Online and Social Media -- Advertising Strategies for Print, TV, and Radio -- Mixing Advertising and Content -- Advertising on Products, Floors, and Carts En línea: http://dx.doi.org/10.1007/978-3-658-10558-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41142 Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative [documento electrónico] / Peeter Verlegh ; SpringerLink (Online service) ; Hilde Voorveld ; Martin Eisend . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016 . - XII, 406 p. 57 illus : online resource. - (European Advertising Academy) .
ISBN : 978-3-658-10558-7
Idioma : Inglés (eng)
Palabras clave: Business Marketing and Management Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia. Contents Advertising in Online and Social Media Advertising Strategies for Print, TV, and Radio Mixing Advertising and Content Advertising on Products, Floors, and Carts Target Groups Researchers, students, and practitioners in the fields of advertising, communication, marketing, and media management The Editors Peeter Verlegh is Professor of Marketing at the VU University Amsterdam. Hilde Voorveld is Assistant Professor at the Amsterdam School of Communication Research at the University of Amsterdam. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder) Nota de contenido: Advertising in Online and Social Media -- Advertising Strategies for Print, TV, and Radio -- Mixing Advertising and Content -- Advertising on Products, Floors, and Carts En línea: http://dx.doi.org/10.1007/978-3-658-10558-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41142 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalink
