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| Título : |
Strategic Communication for Sustainable Organizations : Theory and Practice |
| Tipo de documento: |
documento electrónico |
| Autores: |
Myria Allen ; SpringerLink (Online service) |
| Editorial: |
Cham : Springer International Publishing |
| Fecha de publicación: |
2016 |
| Otro editor: |
Imprint: Springer |
| Colección: |
CSR, Sustainability, Ethics & Governance, ISSN 2196-7075 |
| Número de páginas: |
XX, 308 p. 2 illus |
| Il.: |
online resource |
| ISBN/ISSN/DL: |
978-3-319-18005-2 |
| Idioma : |
Inglés (eng) |
| Palabras clave: |
Business Leadership ethics Environmental management Sustainable development Public administration Communication and Management Ethics Studies Development Strategy/Leadership Administration |
| Clasificación: |
658.17 Gastos ajenos a los de explotación, p. ej. para fomento de actividades culturales, sociales o políticas. Responsabilidad social corporativa |
| Resumen: |
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner's perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research |
| Nota de contenido: |
Sustainability and Communication -- Changing Paradigms, Shifting Societal Discourses and Organizational Responses -- Legitimacy, Stakeholders and Strategic Communication Efforts -- Understanding Pro-environmental Behavior: Models and Messages -- Transformational Organizational Change, Reinforcing Structures and Formal Communication -- Using Communication to Create Environments That Empower Employees -- Facilitating Group Collaboration and Enhancing Supply Chain Conversations -- Our Shared Journey Towards Sustainability |
| En línea: |
http://dx.doi.org/10.1007/978-3-319-18005-2 |
| Link: |
https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41485 |
Strategic Communication for Sustainable Organizations : Theory and Practice [documento electrónico] / Myria Allen ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XX, 308 p. 2 illus : online resource. - ( CSR, Sustainability, Ethics & Governance, ISSN 2196-7075) . ISBN : 978-3-319-18005-2 Idioma : Inglés ( eng)
| Palabras clave: |
Business Leadership ethics Environmental management Sustainable development Public administration Communication and Management Ethics Studies Development Strategy/Leadership Administration |
| Clasificación: |
658.17 Gastos ajenos a los de explotación, p. ej. para fomento de actividades culturales, sociales o políticas. Responsabilidad social corporativa |
| Resumen: |
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners, and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses, and large for-profit organizations provide valuable insights from a practitioner's perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver, and the Natural Resources Defense Council. Theory, research, and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research |
| Nota de contenido: |
Sustainability and Communication -- Changing Paradigms, Shifting Societal Discourses and Organizational Responses -- Legitimacy, Stakeholders and Strategic Communication Efforts -- Understanding Pro-environmental Behavior: Models and Messages -- Transformational Organizational Change, Reinforcing Structures and Formal Communication -- Using Communication to Create Environments That Empower Employees -- Facilitating Group Collaboration and Enhancing Supply Chain Conversations -- Our Shared Journey Towards Sustainability |
| En línea: |
http://dx.doi.org/10.1007/978-3-319-18005-2 |
| Link: |
https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41485 |
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Strategic Communication for Sustainable Organizations (2016)
