Título :	Successful Social Media and Ecommerce Strategies in the Wine Industry
Tipo de documento:	documento electrónico
Autores:	Gergely Szolnoki ; SpringerLink (Online service) ; Liz Thach ; Dani Kolb
Editorial:	New York : Palgrave Macmillan US
Fecha de publicación:	2016
Otro editor:	Imprint: Palgrave Macmillan
Número de páginas:	XIV, 168 p
Il.:	online resource
ISBN/ISSN/DL:	978-1-137-60298-5
Idioma :	Inglés (eng)
Palabras clave:	Business  Social  media  Marketing  Internet  marketing  Public  relations  E-business  Electronic  commerce  E-commerce  and  Management  e-Business/e-Commerce  Corporate  Communication/Public  Relations  Media  Online  Marketing/Social
Clasificación:	658 Empresas. Organización de empresas
Resumen:	Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing
En línea:	http://dx.doi.org/10.1057/9781137602985
Link:	https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41439

Successful Social Media and Ecommerce Strategies in the Wine Industry [documento electrónico] / Gergely Szolnoki ; SpringerLink (Online service) ; Liz Thach ; Dani Kolb . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XIV, 168 p : online resource.
ISBN : 978-1-137-60298-5
Idioma : Inglés (eng)

Palabras clave:	Business  Social  media  Marketing  Internet  marketing  Public  relations  E-business  Electronic  commerce  E-commerce  and  Management  e-Business/e-Commerce  Corporate  Communication/Public  Relations  Media  Online  Marketing/Social
Clasificación:	658 Empresas. Organización de empresas
Resumen:	Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing
En línea:	http://dx.doi.org/10.1057/9781137602985
Link:	https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41439