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| Título : |
Advances in National Brand and Private Label Marketing : Second International Conference, 2015 |
| Tipo de documento: |
documento electrónico |
| Autores: |
SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Sethuraman, Raj |
| Editorial: |
Cham : Springer International Publishing |
| Fecha de publicación: |
2015 |
| Otro editor: |
Imprint: Springer |
| Colección: |
Springer Proceedings in Business and Economics, ISSN 2198-7246 |
| Número de páginas: |
XI, 211 p. 23 illus., 5 illus. in color |
| Il.: |
online resource |
| ISBN/ISSN/DL: |
978-3-319-20182-5 |
| Idioma : |
Inglés (eng) |
| Palabras clave: |
Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership |
| Clasificación: |
658 Empresas. Organización de empresas |
| Resumen: |
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona |
| Nota de contenido: |
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II |
| En línea: |
http://dx.doi.org/10.1007/978-3-319-20182-5 |
| Link: |
https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35671 |
Advances in National Brand and Private Label Marketing : Second International Conference, 2015 [documento electrónico] / SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Sethuraman, Raj . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XI, 211 p. 23 illus., 5 illus. in color : online resource. - ( Springer Proceedings in Business and Economics, ISSN 2198-7246) . ISBN : 978-3-319-20182-5 Idioma : Inglés ( eng)
| Palabras clave: |
Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership |
| Clasificación: |
658 Empresas. Organización de empresas |
| Resumen: |
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona |
| Nota de contenido: |
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II |
| En línea: |
http://dx.doi.org/10.1007/978-3-319-20182-5 |
| Link: |
https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35671 |
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Advances in National Brand and Private Label Marketing (2015)
