Resultado de la búsqueda
6 búsqueda de la palabra clave 'marketing,'
Refinar búsqueda Generar rss de la búsqueda
Link de la búsqueda
Título : Ocean 52 : análisis y plan de marketing Tipo de documento: documento electrónico Autores: Íñigo Pérez Villacañas, Autor ; Fernando Soria Prados, Director de tesi Fecha de publicación: 2022 Número de páginas: 50 p. Nota general: Grado en Administración y Dirección de Empresas Idioma : Español (spa) Materias: Estrategia empresarial
Industria de las bebidas
MarketingPalabras clave: Plan de Marketing, sostenibilidad, Ocean 52 Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Este documento se trata de un Trabajo de Fin de Grado, que trata la estrategia de marketing como acelerador de las ventajas competitivas. El objetivo principal del trabajo es llevar a cabo un análisis de la empresa de bebidas Ocean 52, así como la elaboración de una estrategia de marketing para los próximos 12 meses. Para ello, se evaluarán las ventajas competitivas de la compañía y el entorno en el que se encuentra; y se establecerán una serie de objetivos medibles, seguidos de un plan de acción para cumplir dichos objetivos. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49733 Ocean 52 : análisis y plan de marketing [documento electrónico] / Íñigo Pérez Villacañas, Autor ; Fernando Soria Prados, Director de tesi . - 2022 . - 50 p.
Grado en Administración y Dirección de Empresas
Idioma : Español (spa)
Materias: Estrategia empresarial
Industria de las bebidas
MarketingPalabras clave: Plan de Marketing, sostenibilidad, Ocean 52 Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Este documento se trata de un Trabajo de Fin de Grado, que trata la estrategia de marketing como acelerador de las ventajas competitivas. El objetivo principal del trabajo es llevar a cabo un análisis de la empresa de bebidas Ocean 52, así como la elaboración de una estrategia de marketing para los próximos 12 meses. Para ello, se evaluarán las ventajas competitivas de la compañía y el entorno en el que se encuentra; y se establecerán una serie de objetivos medibles, seguidos de un plan de acción para cumplir dichos objetivos. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49733 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Documentos electrónicos
Documento completoURLHow is the enhancement of senses used to provoke purchases in the supermarket industry? / Mariola Feldmann Palacín (2022)
Título : How is the enhancement of senses used to provoke purchases in the supermarket industry? : A neuromarketing approach Tipo de documento: documento electrónico Autores: Mariola Feldmann Palacín, Autor ; Alesia-Elizabeth Slocum Nuckols, Director de tesi Fecha de publicación: 2022 Número de páginas: 54 p. Nota general: Grado en Administración y Dirección de Empresas Idioma : Inglés (eng) Materias: Comportamiento del consumidor
Psicología social
SupermercadosPalabras clave: Sensory marketing, neuromarketing, retailers, point of sale, senses, and evolution. Clasificación: 658.89 Compradores como objeto de la promoción de ventas. Clientes potenciales. Comportamiento del consumidor Resumen: By defining and executing a neuromarketing strategy, this article will attempt to discover answers to the reasoning behind many of the decisions we make as customers. Neuromarketing is a relatively new subject that is flowering and has a difficult-to-predict anticipated growth rate, although it appears to be increasing fast. It looks at how the human body reacts to external stimuli. The goal is to provide a sensory experience that strengthens user bonds by involving, to varying degrees, both the cognitive and emotional parts of the brain. The unconscious component of this strategy permits spontaneous decision-making and action based on prior experiences. (2019, Jimenez Marin) This study is divided into two sections: a literature review and a case study of two stores as examples. To better comprehend visual, olfactory, auditory, tactile, and gustatory marketing, the five sensory marketing categories have been examined from both a theoretical and practical standpoint. As the Author of this TFG, I then physically visited each of the two establishments investigated here while instances to experience, photograph, and analyze the various forms of sensory marketing, focusing on how these types of approaches used at points of sale could effect customers as they buy. This research, which included a literature review and a supermarket analysis, enabled me to learn all about what consumers believe and how they are influenced by the sensory marketing strategies employed by El Corte Ingles and BM shops, as well as to determine if they were aware of them. The outcomes have been to acquire enough knowledge from the two parts of the study stated above to develop conclusions about how El Corte Ingles and BM's sensory marketing tactics affect customers. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49791 How is the enhancement of senses used to provoke purchases in the supermarket industry? : A neuromarketing approach [documento electrónico] / Mariola Feldmann Palacín, Autor ; Alesia-Elizabeth Slocum Nuckols, Director de tesi . - 2022 . - 54 p.
Grado en Administración y Dirección de Empresas
Idioma : Inglés (eng)
Materias: Comportamiento del consumidor
Psicología social
SupermercadosPalabras clave: Sensory marketing, neuromarketing, retailers, point of sale, senses, and evolution. Clasificación: 658.89 Compradores como objeto de la promoción de ventas. Clientes potenciales. Comportamiento del consumidor Resumen: By defining and executing a neuromarketing strategy, this article will attempt to discover answers to the reasoning behind many of the decisions we make as customers. Neuromarketing is a relatively new subject that is flowering and has a difficult-to-predict anticipated growth rate, although it appears to be increasing fast. It looks at how the human body reacts to external stimuli. The goal is to provide a sensory experience that strengthens user bonds by involving, to varying degrees, both the cognitive and emotional parts of the brain. The unconscious component of this strategy permits spontaneous decision-making and action based on prior experiences. (2019, Jimenez Marin) This study is divided into two sections: a literature review and a case study of two stores as examples. To better comprehend visual, olfactory, auditory, tactile, and gustatory marketing, the five sensory marketing categories have been examined from both a theoretical and practical standpoint. As the Author of this TFG, I then physically visited each of the two establishments investigated here while instances to experience, photograph, and analyze the various forms of sensory marketing, focusing on how these types of approaches used at points of sale could effect customers as they buy. This research, which included a literature review and a supermarket analysis, enabled me to learn all about what consumers believe and how they are influenced by the sensory marketing strategies employed by El Corte Ingles and BM shops, as well as to determine if they were aware of them. The outcomes have been to acquire enough knowledge from the two parts of the study stated above to develop conclusions about how El Corte Ingles and BM's sensory marketing tactics affect customers. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49791 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Documentos electrónicos
Documento completoURLInternational journal of management reviews (1999-)
Título : International journal of management reviews Tipo de documento: documento electrónico Editorial: Oxford ; New York ; Cambridge : Blackwell Fecha de publicación: 1999- ISBN/ISSN/DL: 1468-2370 Nota general: Trimestral. Idioma : Inglés (eng) Materias: Gestión empresarial Palabras clave: management, reviews, international, journal, business, MBA, accounting, entrepreneur, strategy, technology, marketing, consumer, literature, global, abstracts, ethics, capital, markets, human, resources, mission, statement, analysis, research, systematic review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The International Journal of Management Reviews (IJMR) is the leading global review journal in Organisation and Management Studies (OMS). Papers published in IJMR seek to make significant conceptual contributions, offering a strategic platform for new directions in research and making a difference to how OMS scholars might conceptualise research in their respective fields. In reviews published in IJMR, the state of knowledge in a given field is critically evaluated, and conceptual underpinnings of competing paradigms critically appraised, with a view towards advancing current and future research in the area. IJMR complements the other publications produced by the British Academy of Management and is deliberately targeted at a wide OMS readership. IJMR is thus distinctive in its generalist appeal, with a focus on theoretical underpinnings and accessible to a broad range of research traditions. The journal covers all the main OMS sub-disciplines including, for example, Human Resource Management, Organisational Behaviour, International and Strategic Management, Entrepreneurship, Operations Management, Management Sciences, Information Systems and Technology Management, Accounting and Finance, and Marketing. Nota de contenido: Cobertura temporal: 1999- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49398 [publicación periódica] International journal of management reviews [documento electrónico] . - Oxford ; New York ; Cambridge : Blackwell, 1999-.
ISSN : 1468-2370
Trimestral.
Idioma : Inglés (eng)
Materias: Gestión empresarial Palabras clave: management, reviews, international, journal, business, MBA, accounting, entrepreneur, strategy, technology, marketing, consumer, literature, global, abstracts, ethics, capital, markets, human, resources, mission, statement, analysis, research, systematic review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The International Journal of Management Reviews (IJMR) is the leading global review journal in Organisation and Management Studies (OMS). Papers published in IJMR seek to make significant conceptual contributions, offering a strategic platform for new directions in research and making a difference to how OMS scholars might conceptualise research in their respective fields. In reviews published in IJMR, the state of knowledge in a given field is critically evaluated, and conceptual underpinnings of competing paradigms critically appraised, with a view towards advancing current and future research in the area. IJMR complements the other publications produced by the British Academy of Management and is deliberately targeted at a wide OMS readership. IJMR is thus distinctive in its generalist appeal, with a focus on theoretical underpinnings and accessible to a broad range of research traditions. The journal covers all the main OMS sub-disciplines including, for example, Human Resource Management, Organisational Behaviour, International and Strategic Management, Entrepreneurship, Operations Management, Management Sciences, Information Systems and Technology Management, Accounting and Finance, and Marketing. Nota de contenido: Cobertura temporal: 1999- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49398 Documentos electrónicos
Acceso alumnos CUNEF UniversidadURL
Acceso PDIURL
Título : British journal of management Tipo de documento: documento electrónico Editorial: Oxford ; New York ; Cambridge : Blackwell Fecha de publicación: 1990- ISBN/ISSN/DL: 1467-8551 Nota general: Trimestral. Idioma : Inglés (eng) Materias: Gestión empresarial Palabras clave: management, British, journal, marketing, operations, human, resources, personnel, development, strategy, corporate, organizational, behaviour, research, R and D, business, economics, public, sector, methods, analysis, periodical, article, theory, review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. Nota de contenido: Cobertura temporal: 1996- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49391 [publicación periódica] British journal of management [documento electrónico] . - Oxford ; New York ; Cambridge : Blackwell, 1990-.
ISSN : 1467-8551
Trimestral.
Idioma : Inglés (eng)
Materias: Gestión empresarial Palabras clave: management, British, journal, marketing, operations, human, resources, personnel, development, strategy, corporate, organizational, behaviour, research, R and D, business, economics, public, sector, methods, analysis, periodical, article, theory, review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. Nota de contenido: Cobertura temporal: 1996- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49391 Documentos electrónicos
Acceso alumnos CUNEF UniversidadURL
Acceso PDIURL
Título : Journal of management studies Tipo de documento: documento electrónico Editorial: Oxford ; New York ; Cambridge : Blackwell Fecha de publicación: 1963- ISBN/ISSN/DL: 1467-6486 Idioma : Inglés (eng) Materias: Gestión empresarial Palabras clave: management, studies, journal, organisational, theory, behaviour, strategy, human, resources, development, applied, reviews, book, marketing, operations, corporate, economics, business, public, sector, methods, analysis, periodical, article, review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The Journal of Management Studies was established in 1963 to publish original, innovative, and high-quality papers that advance conceptual and empirical knowledge, and address practice in the area of management and organization. By ‘advance conceptual and empirical knowledge’ we mean that papers should aim to develop strong theoretical and/or empirical insights that increase our understanding of behaviour both in organizations and of organizations in their environments. The journal attaches no priority to either the subjects of study, or the methodological approach adopted, so long as these are theoretically grounded. Our ultimate criterion for a paper’s acceptability is that it significantly contributes to the development of coherent bodies of knowledge, so that an informed reader is likely to learn something new from it. By ‘address practice’ we mean that papers should enable practitioners, or those who teach practitioners, to gain insight into management and organization. We emphasize that the lessons for practice need to be grounded in rigorous theoretical and empirical research. Nota de contenido: Cobertura temporal: 1996- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49401 [publicación periódica] Journal of management studies [documento electrónico] . - Oxford ; New York ; Cambridge : Blackwell, 1963-.
ISSN : 1467-6486
Idioma : Inglés (eng)
Materias: Gestión empresarial Palabras clave: management, studies, journal, organisational, theory, behaviour, strategy, human, resources, development, applied, reviews, book, marketing, operations, corporate, economics, business, public, sector, methods, analysis, periodical, article, review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The Journal of Management Studies was established in 1963 to publish original, innovative, and high-quality papers that advance conceptual and empirical knowledge, and address practice in the area of management and organization. By ‘advance conceptual and empirical knowledge’ we mean that papers should aim to develop strong theoretical and/or empirical insights that increase our understanding of behaviour both in organizations and of organizations in their environments. The journal attaches no priority to either the subjects of study, or the methodological approach adopted, so long as these are theoretically grounded. Our ultimate criterion for a paper’s acceptability is that it significantly contributes to the development of coherent bodies of knowledge, so that an informed reader is likely to learn something new from it. By ‘address practice’ we mean that papers should enable practitioners, or those who teach practitioners, to gain insight into management and organization. We emphasize that the lessons for practice need to be grounded in rigorous theoretical and empirical research. Nota de contenido: Cobertura temporal: 1996- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49401 Documentos electrónicos
Acceso alumnos CUNEF UniversidadURL
Acceso PDIURL
Permalink
