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Link de la búsquedaMarketing Cases from Emerging Markets / SpringerLink (Online service) ; Dilip Mutum ; Sanjit Kumar Roy ; Eva Kipnis (2014)
Título : Marketing Cases from Emerging Markets Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Dilip Mutum ; Sanjit Kumar Roy ; Eva Kipnis Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2014 Otro editor: Imprint: Springer Número de páginas: IX, 167 p. 6 illus Il.: online resource ISBN/ISSN/DL: 978-3-642-36861-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module Nota de contenido: Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-36861-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36122 Marketing Cases from Emerging Markets [documento electrónico] / SpringerLink (Online service) ; Dilip Mutum ; Sanjit Kumar Roy ; Eva Kipnis . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014 . - IX, 167 p. 6 illus : online resource.
ISBN : 978-3-642-36861-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module Nota de contenido: Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-36861-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36122 Ejemplares
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Título : Market Entry into the USA : Why European Companies Fail and How to Succeed Tipo de documento: documento electrónico Autores: Ralf Drews ; Melissa Lamson ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: XVIII, 125 p. 33 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-17124-1 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Management and Strategy/Leadership Cultural Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy Nota de contenido: The Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? - Key Strategic Steps -- Sustaining Your Business Investment in the US En línea: http://dx.doi.org/10.1007/978-3-319-17124-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41481 Market Entry into the USA : Why European Companies Fail and How to Succeed [documento electrónico] / Ralf Drews ; Melissa Lamson ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XVIII, 125 p. 33 illus : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-17124-1
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Management and Strategy/Leadership Cultural Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its "go/no-go" decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy Nota de contenido: The Case for Culture in Expansion Strategy -- Your Company's Value Proposition in the US -- Defining and Exploring in the US Market -- Determining the Organization's Cultural Fit in the US -- Ready to Go to the US? - Key Strategic Steps -- Sustaining Your Business Investment in the US En línea: http://dx.doi.org/10.1007/978-3-319-17124-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41481 Ejemplares
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Título : Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil Tipo de documento: documento electrónico Autores: Schaffmeister, Niklas ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: XX, 405 p. 132 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-19482-0 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world Nota de contenido: Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark En línea: http://dx.doi.org/10.1007/978-3-319-19482-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35669 Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil [documento electrónico] / Schaffmeister, Niklas ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XX, 405 p. 132 illus : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-19482-0
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world Nota de contenido: Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark En línea: http://dx.doi.org/10.1007/978-3-319-19482-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35669 Ejemplares
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Título : Real Estate Investing : Market Analysis, Valuation Techniques, and Risk Management Tipo de documento: documento electrónico Autores: Benedetto Manganelli ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Número de páginas: VII, 210 p. 59 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-06397-3 Idioma : Inglés (eng) Palabras clave: Finance Market research Entrepreneurship Management Operations Decision making Real estate management Finance, general Operation Research/Decision Theory Research/Competitive Intelligence Estate Clasificación: 658 Empresas. Organización de empresas Resumen: This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation. The inclusion of numerous examples makes it also a practical guide to assessing the suitability of an investment property. The first part of the text is devoted to an analysis of the housing market through the study of micro- and macroeconomic variables influencing supply and demand, with illustration of how these two components of the market interact. Special attention is given to market research and other preparatory activities able to influence the outcome of the investment. In fact, the quality of the parameters used for the evaluation depends on these activities. The final chapters describe the valuation techniques and highlight their essential features, limitations and potential in relation to ability to manage the investment risk. The book is aimed at graduates who wish to deepen their study of the real estate market and of the methods used to support investment decisions in real estate but also at professionals and managers of companies operating in the real estate market Nota de contenido: 1 The real estate market -- 2 The market research -- 3 Financing -- 4 The real estate investment -- 5 Investors and investment strategies.- 6 Investment evaluation -- 7 The risk analysis -- 8 The theory of real options in real estate En línea: http://dx.doi.org/10.1007/978-3-319-06397-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35415 Real Estate Investing : Market Analysis, Valuation Techniques, and Risk Management [documento electrónico] / Benedetto Manganelli ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - VII, 210 p. 59 illus : online resource.
ISBN : 978-3-319-06397-3
Idioma : Inglés (eng)
Palabras clave: Finance Market research Entrepreneurship Management Operations Decision making Real estate management Finance, general Operation Research/Decision Theory Research/Competitive Intelligence Estate Clasificación: 658 Empresas. Organización de empresas Resumen: This book describes in full the major approaches used to evaluate investment in real estate and shows how theory informs decision-aid methods and tools to support such evaluation. The inclusion of numerous examples makes it also a practical guide to assessing the suitability of an investment property. The first part of the text is devoted to an analysis of the housing market through the study of micro- and macroeconomic variables influencing supply and demand, with illustration of how these two components of the market interact. Special attention is given to market research and other preparatory activities able to influence the outcome of the investment. In fact, the quality of the parameters used for the evaluation depends on these activities. The final chapters describe the valuation techniques and highlight their essential features, limitations and potential in relation to ability to manage the investment risk. The book is aimed at graduates who wish to deepen their study of the real estate market and of the methods used to support investment decisions in real estate but also at professionals and managers of companies operating in the real estate market Nota de contenido: 1 The real estate market -- 2 The market research -- 3 Financing -- 4 The real estate investment -- 5 Investors and investment strategies.- 6 Investment evaluation -- 7 The risk analysis -- 8 The theory of real options in real estate En línea: http://dx.doi.org/10.1007/978-3-319-06397-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35415 Ejemplares
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Título : Islamic Finance : Principles, Performance and Prospects Tipo de documento: documento electrónico Autores: Tina Harrison ; SpringerLink (Online service) ; Essam Ibrahim Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: Approx. 190 p. 48 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-30918-7 Idioma : Inglés (eng) Palabras clave: Finance Corporations Bank marketing Investment banking Securities Capital market Financial Services Investments and Markets Corporate Personal Finance/Wealth Management/Pension Planning Clasificación: 330 Economía en general Resumen: This book demonstrates how the global market for Islamic financial services has shown strong growth in recent years and shown remarkable resilience during the global financial crisis.Drawing on a range of international perspectives from the Gulf Cooperation Council countries, Malaysia, Pakistan, Australia and Europe, this book explores the characteristics and performance of Islamic finance and banking and discusses future prospects. It offers a comprehensive theoretical framework for Shariah governance in Islamic financial institutions, explores Shariah-compliant equities, as well as issues in productivity, technology and efficiency. It includes a number of comparative studies on Islamic and conventional banks, Islamic and conventional unit trusts, and Islamic and conventional banks' product mixes. The challenges and opportunities for the expansion of Islamic finance and banking into Europe are explored through the contexts of the UK, Germany and Italy. Nota de contenido: Introduction; Tina Harrison and Essam Ibrahim -- Chapter 1: Toward a comprehensive theoretical framework for Shariah governance in Islamic financial institutions; Siti Normala Sheikh Obid and Babak Naysary -- Chapter 2: Developing the Islamic Financial Services sector in Italy: An institutional theory perspective; Barbara Petracci and Hussain G Rammal -- Chapter 3: A comparative performance of conventional and Islamic unit trusts: Market timing and persistence evidence; Nafis Alam, Kin Boon Tang and Mohammad Shadique Rajjaque -- Chapter 4: Do customers patronize Islamic banks for Shari'a compliance?; Shakir Ullah and Kun-ho Lee -- Chapter 5: Islamic finance: Challenges and opportunities FREE; Hussain G Rammal -- Chapter 6: Challenges and opportunities for Islamic retail banking in the European context: Lessons to be learnt from a British-German comparison; Stefan Volk and Markus Pudelko -- Chapter 7: Bankers' perception towards Bai Salam method for agriculture financing in Pakistan; Ahmad Kaleem and Saima Ahmad -- Chapter 8: Shariah-compliant equities: Empirical evaluation of performance in the European market during credit crunch; Nafis Alam and Mohammad Shadique Rajjaque -- Chapter 9: Productivity, technology and efficiency of De Novo Islamic banks: Empirical evidence from Malaysia; Fadzlan Sufian -- Chapter 10: Bank-level stability factors and consumer confidence - A comparative study of Islamic and conventional banks' product mix; Kassim Hussein. En línea: http://dx.doi.org/10.1007/978-3-319-30918-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42222 Islamic Finance : Principles, Performance and Prospects [documento electrónico] / Tina Harrison ; SpringerLink (Online service) ; Essam Ibrahim . - Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016 . - Approx. 190 p. 48 illus : online resource.
ISBN : 978-3-319-30918-7
Idioma : Inglés (eng)
Palabras clave: Finance Corporations Bank marketing Investment banking Securities Capital market Financial Services Investments and Markets Corporate Personal Finance/Wealth Management/Pension Planning Clasificación: 330 Economía en general Resumen: This book demonstrates how the global market for Islamic financial services has shown strong growth in recent years and shown remarkable resilience during the global financial crisis.Drawing on a range of international perspectives from the Gulf Cooperation Council countries, Malaysia, Pakistan, Australia and Europe, this book explores the characteristics and performance of Islamic finance and banking and discusses future prospects. It offers a comprehensive theoretical framework for Shariah governance in Islamic financial institutions, explores Shariah-compliant equities, as well as issues in productivity, technology and efficiency. It includes a number of comparative studies on Islamic and conventional banks, Islamic and conventional unit trusts, and Islamic and conventional banks' product mixes. The challenges and opportunities for the expansion of Islamic finance and banking into Europe are explored through the contexts of the UK, Germany and Italy. Nota de contenido: Introduction; Tina Harrison and Essam Ibrahim -- Chapter 1: Toward a comprehensive theoretical framework for Shariah governance in Islamic financial institutions; Siti Normala Sheikh Obid and Babak Naysary -- Chapter 2: Developing the Islamic Financial Services sector in Italy: An institutional theory perspective; Barbara Petracci and Hussain G Rammal -- Chapter 3: A comparative performance of conventional and Islamic unit trusts: Market timing and persistence evidence; Nafis Alam, Kin Boon Tang and Mohammad Shadique Rajjaque -- Chapter 4: Do customers patronize Islamic banks for Shari'a compliance?; Shakir Ullah and Kun-ho Lee -- Chapter 5: Islamic finance: Challenges and opportunities FREE; Hussain G Rammal -- Chapter 6: Challenges and opportunities for Islamic retail banking in the European context: Lessons to be learnt from a British-German comparison; Stefan Volk and Markus Pudelko -- Chapter 7: Bankers' perception towards Bai Salam method for agriculture financing in Pakistan; Ahmad Kaleem and Saima Ahmad -- Chapter 8: Shariah-compliant equities: Empirical evaluation of performance in the European market during credit crunch; Nafis Alam and Mohammad Shadique Rajjaque -- Chapter 9: Productivity, technology and efficiency of De Novo Islamic banks: Empirical evidence from Malaysia; Fadzlan Sufian -- Chapter 10: Bank-level stability factors and consumer confidence - A comparative study of Islamic and conventional banks' product mix; Kassim Hussein. En línea: http://dx.doi.org/10.1007/978-3-319-30918-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42222 Ejemplares
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