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Link de la búsquedaHow does McDonald's use marketing techniques to persuade children to consume in a healthy or unhealthy way? / Ana Andrés González (2022)
Título : How does McDonald's use marketing techniques to persuade children to consume in a healthy or unhealthy way? Tipo de documento: documento electrónico Autores: Ana Andrés González, Autor ; Alesia-Elizabeth Slocum Nuckols, Director de tesi Fecha de publicación: 2022 Número de páginas: 39 p. Nota general: Grado en Administración y Dirección de Empresas Idioma : Inglés (eng) Materias: Alimentación
Marketing
RestaurantesPalabras clave: Mc Donald's, The Happy Meal, promotions mix, fast-food, advertising to children, childhood obesity, vulnerability, theory of cognitive development, social learning theory, toy premiums, digital media, networks, child-influencers, CFBAI, CARU. Clasificación: 658.89 Compradores como objeto de la promoción de ventas. Clientes potenciales. Comportamiento del consumidor Resumen: The aim of this paper is to analyse and evaluate whether Mc Donald's has evolved to promote healthier eating habits in children. It will focus on how Mc Donald's has little by little reshaped its message in order to adapt its product, moving from the concept of ‘just’ fast food towards offering healthier versions while keeping the “fast” element. In addition, it will explain how and why its marketing strategies have changed over the years. The methodology used is a literature review with focus on Mc Donald´s case. The consumer behavior theories that will be used to explain children´s vulnerability towards advertising are the Theory of Cognitive Development and the Social Learning Theory. Conclusions to this paper show that as a result of rising childhood obesity, there is a need for a rise in the minimum nutritional standards of Mc Donald's food offerings. Moreover, given that Mc Donald's is leader in the fast-food sector and has such big power over children's consumption choices, there is need for stricter regulations regarding marketing to children through new and digital means. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49781 How does McDonald's use marketing techniques to persuade children to consume in a healthy or unhealthy way? [documento electrónico] / Ana Andrés González, Autor ; Alesia-Elizabeth Slocum Nuckols, Director de tesi . - 2022 . - 39 p.
Grado en Administración y Dirección de Empresas
Idioma : Inglés (eng)
Materias: Alimentación
Marketing
RestaurantesPalabras clave: Mc Donald's, The Happy Meal, promotions mix, fast-food, advertising to children, childhood obesity, vulnerability, theory of cognitive development, social learning theory, toy premiums, digital media, networks, child-influencers, CFBAI, CARU. Clasificación: 658.89 Compradores como objeto de la promoción de ventas. Clientes potenciales. Comportamiento del consumidor Resumen: The aim of this paper is to analyse and evaluate whether Mc Donald's has evolved to promote healthier eating habits in children. It will focus on how Mc Donald's has little by little reshaped its message in order to adapt its product, moving from the concept of ‘just’ fast food towards offering healthier versions while keeping the “fast” element. In addition, it will explain how and why its marketing strategies have changed over the years. The methodology used is a literature review with focus on Mc Donald´s case. The consumer behavior theories that will be used to explain children´s vulnerability towards advertising are the Theory of Cognitive Development and the Social Learning Theory. Conclusions to this paper show that as a result of rising childhood obesity, there is a need for a rise in the minimum nutritional standards of Mc Donald's food offerings. Moreover, given that Mc Donald's is leader in the fast-food sector and has such big power over children's consumption choices, there is need for stricter regulations regarding marketing to children through new and digital means. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49781 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Documentos electrónicos
Documento completoURLJournal of management studies (1963-)
Título : Journal of management studies Tipo de documento: documento electrónico Editorial: Oxford ; New York ; Cambridge : Blackwell Fecha de publicación: 1963- ISBN/ISSN/DL: 1467-6486 Idioma : Inglés (eng) Materias: Gestión empresarial Palabras clave: management, studies, journal, organisational, theory, behaviour, strategy, human, resources, development, applied, reviews, book, marketing, operations, corporate, economics, business, public, sector, methods, analysis, periodical, article, review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The Journal of Management Studies was established in 1963 to publish original, innovative, and high-quality papers that advance conceptual and empirical knowledge, and address practice in the area of management and organization. By ‘advance conceptual and empirical knowledge’ we mean that papers should aim to develop strong theoretical and/or empirical insights that increase our understanding of behaviour both in organizations and of organizations in their environments. The journal attaches no priority to either the subjects of study, or the methodological approach adopted, so long as these are theoretically grounded. Our ultimate criterion for a paper’s acceptability is that it significantly contributes to the development of coherent bodies of knowledge, so that an informed reader is likely to learn something new from it. By ‘address practice’ we mean that papers should enable practitioners, or those who teach practitioners, to gain insight into management and organization. We emphasize that the lessons for practice need to be grounded in rigorous theoretical and empirical research. Nota de contenido: Cobertura temporal: 1996- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49401 [publicación periódica] Journal of management studies [documento electrónico] . - Oxford ; New York ; Cambridge : Blackwell, 1963-.
ISSN : 1467-6486
Idioma : Inglés (eng)
Materias: Gestión empresarial Palabras clave: management, studies, journal, organisational, theory, behaviour, strategy, human, resources, development, applied, reviews, book, marketing, operations, corporate, economics, business, public, sector, methods, analysis, periodical, article, review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The Journal of Management Studies was established in 1963 to publish original, innovative, and high-quality papers that advance conceptual and empirical knowledge, and address practice in the area of management and organization. By ‘advance conceptual and empirical knowledge’ we mean that papers should aim to develop strong theoretical and/or empirical insights that increase our understanding of behaviour both in organizations and of organizations in their environments. The journal attaches no priority to either the subjects of study, or the methodological approach adopted, so long as these are theoretically grounded. Our ultimate criterion for a paper’s acceptability is that it significantly contributes to the development of coherent bodies of knowledge, so that an informed reader is likely to learn something new from it. By ‘address practice’ we mean that papers should enable practitioners, or those who teach practitioners, to gain insight into management and organization. We emphasize that the lessons for practice need to be grounded in rigorous theoretical and empirical research. Nota de contenido: Cobertura temporal: 1996- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49401 Documentos electrónicos
Acceso alumnos CUNEF UniversidadURL
Acceso PDIURL
Título : British journal of management Tipo de documento: documento electrónico Editorial: Oxford ; New York ; Cambridge : Blackwell Fecha de publicación: 1990- ISBN/ISSN/DL: 1467-8551 Nota general: Trimestral. Idioma : Inglés (eng) Materias: Gestión empresarial Palabras clave: management, British, journal, marketing, operations, human, resources, personnel, development, strategy, corporate, organizational, behaviour, research, R and D, business, economics, public, sector, methods, analysis, periodical, article, theory, review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. Nota de contenido: Cobertura temporal: 1996- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49391 [publicación periódica] British journal of management [documento electrónico] . - Oxford ; New York ; Cambridge : Blackwell, 1990-.
ISSN : 1467-8551
Trimestral.
Idioma : Inglés (eng)
Materias: Gestión empresarial Palabras clave: management, British, journal, marketing, operations, human, resources, personnel, development, strategy, corporate, organizational, behaviour, research, R and D, business, economics, public, sector, methods, analysis, periodical, article, theory, review Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: The British Journal of Management provides a valuable outlet for research and scholarship on management-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business and management disciplines. Nota de contenido: Cobertura temporal: 1996- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49391 Documentos electrónicos
Acceso alumnos CUNEF UniversidadURL
Acceso PDIURL
Título : Econometrica Tipo de documento: documento electrónico Editorial: Oxford ; New York ; Cambridge : Blackwell Fecha de publicación: 1933- ISBN/ISSN/DL: 1468-0262 Nota general: Bimestral. Idioma : Inglés (eng) Materias: Econometría Palabras clave: econometrica, econometrics, theoretical, applied, empirical, analysis, research, financial, derivatives, journal, development, studies, review, periodical, article, theory, policy, market, economy, growth, monetary, exchange, globalisation, international Clasificación: 330.43 Econometría Resumen: Econometrica publishes original articles in all branches of economics - theoretical and empirical, abstract and applied, providing wide-ranging coverage across the subject area. It promotes studies that aim at the unification of the theoretical-quantitative and the empirical-quantitative approach to economic problems and that are penetrated by constructive and rigorous thinking. It explores a unique range of topics each year - from the frontier of theoretical developments in many new and important areas, to research on current and applied economic problems, to methodologically innovative, theoretical and applied studies in econometrics. Nota de contenido: Cobertura temporal: 1999- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49393 [publicación periódica] Econometrica [documento electrónico] . - Oxford ; New York ; Cambridge : Blackwell, 1933-.
ISSN : 1468-0262
Bimestral.
Idioma : Inglés (eng)
Materias: Econometría Palabras clave: econometrica, econometrics, theoretical, applied, empirical, analysis, research, financial, derivatives, journal, development, studies, review, periodical, article, theory, policy, market, economy, growth, monetary, exchange, globalisation, international Clasificación: 330.43 Econometría Resumen: Econometrica publishes original articles in all branches of economics - theoretical and empirical, abstract and applied, providing wide-ranging coverage across the subject area. It promotes studies that aim at the unification of the theoretical-quantitative and the empirical-quantitative approach to economic problems and that are penetrated by constructive and rigorous thinking. It explores a unique range of topics each year - from the frontier of theoretical developments in many new and important areas, to research on current and applied economic problems, to methodologically innovative, theoretical and applied studies in econometrics. Nota de contenido: Cobertura temporal: 1999- Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49393 Documentos electrónicos
Acceso alumnos CUNEF UniversidadURL
Acceso PDIURL
Título : How does the fashion sector apply sustainable strategies in creating fast or slow fashion? : H&M vs Ecoalf Tipo de documento: documento electrónico Autores: Lucía Bohórquez Ruiz-Mateos, Autor ; Alesia-Elizabeth Slocum Nuckols, Director de tesi Fecha de publicación: 2022 Número de páginas: 50 p. Nota general: Grado en Administración y Dirección de Empresas Idioma : Inglés (eng) Materias: Desarrollo sostenible
Industria textil
MarketingPalabras clave: Sustainability, Fast-fashion, Slow-fashion, Sustainable Development, Green-washing and marketing. Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: One of the most pressing issues facing society today is pollution in the fashion sector. A study of fashion from its inception to the present day, in which many businesses are striving for more sustainable production, is conducted in the following paper. Greenwashing methods have been carried out by some corporations as a result of this shift in fashion, leading to customer distrust in what they buy. This paper will try to distinguish between a fast fashion company's sustainable marketing plan and a slow fashion company's sustainable marketing approach, and see if fast-fashion companies actually exploit this marketing tactic as a sales driver or as a social driver. The goal is to address the question of whether these corporations are truly aware of the current crisis and willing to change the industry's direction through an exhaustive analysis of the literature and a comparison of cases. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49790 How does the fashion sector apply sustainable strategies in creating fast or slow fashion? : H&M vs Ecoalf [documento electrónico] / Lucía Bohórquez Ruiz-Mateos, Autor ; Alesia-Elizabeth Slocum Nuckols, Director de tesi . - 2022 . - 50 p.
Grado en Administración y Dirección de Empresas
Idioma : Inglés (eng)
Materias: Desarrollo sostenible
Industria textil
MarketingPalabras clave: Sustainability, Fast-fashion, Slow-fashion, Sustainable Development, Green-washing and marketing. Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: One of the most pressing issues facing society today is pollution in the fashion sector. A study of fashion from its inception to the present day, in which many businesses are striving for more sustainable production, is conducted in the following paper. Greenwashing methods have been carried out by some corporations as a result of this shift in fashion, leading to customer distrust in what they buy. This paper will try to distinguish between a fast fashion company's sustainable marketing plan and a slow fashion company's sustainable marketing approach, and see if fast-fashion companies actually exploit this marketing tactic as a sales driver or as a social driver. The goal is to address the question of whether these corporations are truly aware of the current crisis and willing to change the industry's direction through an exhaustive analysis of the literature and a comparison of cases. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49790 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Documentos electrónicos
Documento completoURL
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