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Título : Tourism and Hospitality Development Between China and EU Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Zeng, Guojun Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2015 Otro editor: Imprint: Springer Número de páginas: XV, 276 p. 32 illus., 24 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-642-35910-1 Idioma : Inglés (eng) Palabras clave: Business Culture Study and teaching Tourism Management Cultural studies Regional Studies Clasificación: 658 Empresas. Organización de empresas Resumen: Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that will affect the future direction of tourism and hospitality research and practice Nota de contenido: Management and Sustainable Development of Hotels -- Marketing and Development of Tourism Destination -- Tourism Resource and Tourism Impact -- Tourism Resource, Safety and Education. En línea: http://dx.doi.org/10.1007/978-3-642-35910-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35677 Tourism and Hospitality Development Between China and EU [documento electrónico] / SpringerLink (Online service) ; Zeng, Guojun . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 . - XV, 276 p. 32 illus., 24 illus. in color : online resource.
ISBN : 978-3-642-35910-1
Idioma : Inglés (eng)
Palabras clave: Business Culture Study and teaching Tourism Management Cultural studies Regional Studies Clasificación: 658 Empresas. Organización de empresas Resumen: Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that will affect the future direction of tourism and hospitality research and practice Nota de contenido: Management and Sustainable Development of Hotels -- Marketing and Development of Tourism Destination -- Tourism Resource and Tourism Impact -- Tourism Resource, Safety and Education. En línea: http://dx.doi.org/10.1007/978-3-642-35910-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35677 Ejemplares
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Título : Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East Tipo de documento: documento electrónico Autores: Eli Avraham ; Ketter, Eran ; SpringerLink (Online service) Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: IX, 193 p Il.: online resource ISBN/ISSN/DL: 978-1-137-34215-7 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership International business enterprises Tourism Management economics Development and Strategy/Leadership Economics Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists En línea: http://dx.doi.org/10.1057/9781137342157 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41289 Tourism Marketing for Developing Countries : Battling Stereotypes and Crises in Asia, Africa and the Middle East [documento electrónico] / Eli Avraham ; Ketter, Eran ; SpringerLink (Online service) . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - IX, 193 p : online resource.
ISBN : 978-1-137-34215-7
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership International business enterprises Tourism Management economics Development and Strategy/Leadership Economics Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists En línea: http://dx.doi.org/10.1057/9781137342157 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41289 Ejemplares
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Título : Tourism and Culture in the Age of Innovation : Second International Conference IACuDiT, Athens 2015 Tipo de documento: documento electrónico Autores: Katsoni, Vicky ; SpringerLink (Online service) ; Stratigea, Anastasia Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: XXVI, 625 p. 106 illus., 76 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-27528-4 Idioma : Inglés (eng) Palabras clave: Business Culture Study and teaching E-business Electronic commerce E-commerce Tourism Management Application software - Economic aspects Religion culture Regional Cultural Studies Economics Sociology of Computer Appl. in Social Behavioral Sciences e-Business/e-Commerce Clasificación: 338.48 Turismo desde el punto de vista económico Resumen: This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism Nota de contenido: Part I: Cultural Tourism and Regional Development -- Part II: Emerging Forms of Tourism -- Part III: Methodologies, Tools and Approaches for Managing Tourist Destinations -- Part IV: ICT Developments and Tourism - New Perspectives. En línea: http://dx.doi.org/10.1007/978-3-319-27528-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41577 Tourism and Culture in the Age of Innovation : Second International Conference IACuDiT, Athens 2015 [documento electrónico] / Katsoni, Vicky ; SpringerLink (Online service) ; Stratigea, Anastasia . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XXVI, 625 p. 106 illus., 76 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-27528-4
Idioma : Inglés (eng)
Palabras clave: Business Culture Study and teaching E-business Electronic commerce E-commerce Tourism Management Application software - Economic aspects Religion culture Regional Cultural Studies Economics Sociology of Computer Appl. in Social Behavioral Sciences e-Business/e-Commerce Clasificación: 338.48 Turismo desde el punto de vista económico Resumen: This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism Nota de contenido: Part I: Cultural Tourism and Regional Development -- Part II: Emerging Forms of Tourism -- Part III: Methodologies, Tools and Approaches for Managing Tourist Destinations -- Part IV: ICT Developments and Tourism - New Perspectives. En línea: http://dx.doi.org/10.1007/978-3-319-27528-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41577 Ejemplares
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Título : Tourism and Leisure : Current Issues and Perspectives of Development Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Pechlaner, Harald ; Smeral, Egon Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2015 Otro editor: Imprint: Springer Gabler Número de páginas: IX, 389 p. 48 illus Il.: online resource ISBN/ISSN/DL: 978-3-658-06660-4 Idioma : Inglés (eng) Palabras clave: Leadership Tourism Management Economic policy Economics Policy Business Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry. Contents Trends in Tourism and Leisure Future Development of Business Environment in Tourism Organization of Innovations in Tourism and Leisure Tourism Economics Target Groups Lecturers and students in the fields of tourism and leisure, regional development, and marketing Practitioners in tourism The Editors Prof. Dr. Harald Pechlaner holds the Chair of Tourism and is the head of the Center for Entrepreneurship at the Catholic University of Eichstaett-Ingolstadt. Prof. Dr. Egon Smeral is economist at the Austrian Institute of Economic Research (WIFO) in Vienna and lecturer on tourism and leisure economics. Nota de contenido: Trends in Tourism and Leisure -- Future Development of Business Environment in Tourism -- Organization of Innovations in Tourism and Leisure -- Tourism Economics En línea: http://dx.doi.org/10.1007/978-3-658-06660-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35693 Tourism and Leisure : Current Issues and Perspectives of Development [documento electrónico] / SpringerLink (Online service) ; Pechlaner, Harald ; Smeral, Egon . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 . - IX, 389 p. 48 illus : online resource.
ISBN : 978-3-658-06660-4
Idioma : Inglés (eng)
Palabras clave: Leadership Tourism Management Economic policy Economics Policy Business Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry. Contents Trends in Tourism and Leisure Future Development of Business Environment in Tourism Organization of Innovations in Tourism and Leisure Tourism Economics Target Groups Lecturers and students in the fields of tourism and leisure, regional development, and marketing Practitioners in tourism The Editors Prof. Dr. Harald Pechlaner holds the Chair of Tourism and is the head of the Center for Entrepreneurship at the Catholic University of Eichstaett-Ingolstadt. Prof. Dr. Egon Smeral is economist at the Austrian Institute of Economic Research (WIFO) in Vienna and lecturer on tourism and leisure economics. Nota de contenido: Trends in Tourism and Leisure -- Future Development of Business Environment in Tourism -- Organization of Innovations in Tourism and Leisure -- Tourism Economics En línea: http://dx.doi.org/10.1007/978-3-658-06660-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35693 Ejemplares
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Título : Architectural Tourism : Building for Urban Travel Destinations Tipo de documento: documento electrónico Autores: Specht, Jan ; SpringerLink (Online service) Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2014 Otro editor: Imprint: Springer Gabler Número de páginas: XIV, 199 p. 115 illus Il.: online resource ISBN/ISSN/DL: 978-3-658-06024-4 Idioma : Inglés (eng) Palabras clave: Business Tourism Management Architecture Urban planning City and Architecture, general Urbanism Clasificación: 658 Empresas. Organización de empresas Resumen: Since the early times of travelling architecture does constitute an important force of attraction and a vital element in marketing. Until today destinations try to increase their market positions by means of the development and restoration of the built environment. However, architecture is characterised by an enduring presence with impacts on visitors and residents alike. Hence, on a sustainable basis it needs to chime with place and situation. Where modesty might be suitable for one destination, spectacular architecture could be a transformation catalyst or unique selling proposition for another. Destination developers have to be aware of the local requirements as well as the reciprocal relationship between the modern practice of tourism and the built environment. To address the complexity of architectural tourism, throughout the book this topic is subject of a controversial discussion and approached with a contextual and interdisciplinary view. Contents Tourism and the Built Environment Architectural Tourism in the Spatial and Temporal Urban Context Contemporary Architecture and the Destination Image Architectural Tourism and the Spectaculture Target Groups Researchers, lecturers and students of tourism, architecture, urbanism and marketing Planners, developers, marketers and managers of travel destinations, Tourists interested in architecture About the Author Dr. Jan Specht is Professor of Business Administration at IUBH International University in Munich, Germany. He is head of the degree programme “Tourism Management“ Nota de contenido: Tourism and the Built Environment -- Architectural Tourism in the Spatial and Temporal Urban Context -- Contemporary Architecture and the Destination Image -- Architectural Tourism and the Spectaculture En línea: http://dx.doi.org/10.1007/978-3-658-06024-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36289 Architectural Tourism : Building for Urban Travel Destinations [documento electrónico] / Specht, Jan ; SpringerLink (Online service) . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014 . - XIV, 199 p. 115 illus : online resource.
ISBN : 978-3-658-06024-4
Idioma : Inglés (eng)
Palabras clave: Business Tourism Management Architecture Urban planning City and Architecture, general Urbanism Clasificación: 658 Empresas. Organización de empresas Resumen: Since the early times of travelling architecture does constitute an important force of attraction and a vital element in marketing. Until today destinations try to increase their market positions by means of the development and restoration of the built environment. However, architecture is characterised by an enduring presence with impacts on visitors and residents alike. Hence, on a sustainable basis it needs to chime with place and situation. Where modesty might be suitable for one destination, spectacular architecture could be a transformation catalyst or unique selling proposition for another. Destination developers have to be aware of the local requirements as well as the reciprocal relationship between the modern practice of tourism and the built environment. To address the complexity of architectural tourism, throughout the book this topic is subject of a controversial discussion and approached with a contextual and interdisciplinary view. Contents Tourism and the Built Environment Architectural Tourism in the Spatial and Temporal Urban Context Contemporary Architecture and the Destination Image Architectural Tourism and the Spectaculture Target Groups Researchers, lecturers and students of tourism, architecture, urbanism and marketing Planners, developers, marketers and managers of travel destinations, Tourists interested in architecture About the Author Dr. Jan Specht is Professor of Business Administration at IUBH International University in Munich, Germany. He is head of the degree programme “Tourism Management“ Nota de contenido: Tourism and the Built Environment -- Architectural Tourism in the Spatial and Temporal Urban Context -- Contemporary Architecture and the Destination Image -- Architectural Tourism and the Spectaculture En línea: http://dx.doi.org/10.1007/978-3-658-06024-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36289 Ejemplares
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