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Título : Competitive Differentiation within the Shipbuilding Industry : The Importance of Competence in the Field of Services Tipo de documento: documento electrónico Autores: Sauerhoff, Christopher ; SpringerLink (Online service) Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2014 Otro editor: Imprint: Springer Gabler Número de páginas: XXIII, 232 p. 9 illus., 2 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-658-05804-3 Idioma : Inglés (eng) Palabras clave: Business Management science Market research Industrial management and Innovation/Technology Research/Competitive Intelligence Management, general Clasificación: 658 Empresas. Organización de empresas Resumen: European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard’s market expertise, its practical experiences, and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard’s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards’ management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers. Contents Shipbuilding Industry Services and Their Commercial Relevance The Future Location of Modern Shipbuilding Target Groups Researchers and students from the field of business economics with a focus on innovation management Practitioners and executives in the shipbuilding industry, offshore technology, aircraft manufacturing, mechanical and plant engineering The Author Dr. Christopher Sauerhoff completed his doctoral thesis under the supervision of Prof. Dr. Wolfgang Burr at the Chair of Research, Development, and Innovation Management at the University of Stuttgart Nota de contenido: Shipbuilding Industry -- Services and Their Commercial Relevance -- The Future Location of Modern Shipbuilding En línea: http://dx.doi.org/10.1007/978-3-658-05804-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36287 Competitive Differentiation within the Shipbuilding Industry : The Importance of Competence in the Field of Services [documento electrónico] / Sauerhoff, Christopher ; SpringerLink (Online service) . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014 . - XXIII, 232 p. 9 illus., 2 illus. in color : online resource.
ISBN : 978-3-658-05804-3
Idioma : Inglés (eng)
Palabras clave: Business Management science Market research Industrial management and Innovation/Technology Research/Competitive Intelligence Management, general Clasificación: 658 Empresas. Organización de empresas Resumen: European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard’s market expertise, its practical experiences, and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard’s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards’ management representatives. The results indicate that there is the chance for European shipyards to improve their position in the global shipbuilding industry by offering not only customized high-tech ships of best quality, but also technical service packages and therewith adding further value for their customers. Contents Shipbuilding Industry Services and Their Commercial Relevance The Future Location of Modern Shipbuilding Target Groups Researchers and students from the field of business economics with a focus on innovation management Practitioners and executives in the shipbuilding industry, offshore technology, aircraft manufacturing, mechanical and plant engineering The Author Dr. Christopher Sauerhoff completed his doctoral thesis under the supervision of Prof. Dr. Wolfgang Burr at the Chair of Research, Development, and Innovation Management at the University of Stuttgart Nota de contenido: Shipbuilding Industry -- Services and Their Commercial Relevance -- The Future Location of Modern Shipbuilding En línea: http://dx.doi.org/10.1007/978-3-658-05804-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36287 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Advances in Advertising Research (Vol. V) / SpringerLink (Online service) ; Ivana Bušljeta Banks ; Patrick de Pelsmacker ; Shintaro Okazaki (2015)
Título : Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Ivana Bušljeta Banks ; Patrick de Pelsmacker ; Shintaro Okazaki Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2015 Otro editor: Imprint: Springer Gabler Colección: European Advertising Academy num. 5 Número de páginas: XI, 330 p. 33 illus Il.: online resource ISBN/ISSN/DL: 978-3-658-08132-4 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Management and Research/Competitive Intelligence Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. Contents Advertising Appeals and Processing Online and Mobile Advertising TV Advertising and Product Placement Cultural, Gender and Age Issues in Advertising Branding Challenges IMC Target Groups Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain Nota de contenido: Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC En línea: http://dx.doi.org/10.1007/978-3-658-08132-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35721 Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising [documento electrónico] / SpringerLink (Online service) ; Ivana Bušljeta Banks ; Patrick de Pelsmacker ; Shintaro Okazaki . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015 . - XI, 330 p. 33 illus : online resource. - (European Advertising Academy; 5) .
ISBN : 978-3-658-08132-4
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Management and Research/Competitive Intelligence Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network. Contents Advertising Appeals and Processing Online and Mobile Advertising TV Advertising and Product Placement Cultural, Gender and Age Issues in Advertising Branding Challenges IMC Target Groups Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management The Editors Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain Nota de contenido: Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC En línea: http://dx.doi.org/10.1007/978-3-658-08132-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35721 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Analytical Modeling Research in Fashion Business Tipo de documento: documento electrónico Autores: Tsan-Ming Choi ; SpringerLink (Online service) Editorial: Singapore : Springer Singapore Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Series in Fashion Business, ISSN 2366-8776 Número de páginas: X, 272 p. 44 illus Il.: online resource ISBN/ISSN/DL: 978-981-10-1014-9 Idioma : Inglés (eng) Palabras clave: Business Market research Production management Operations Decision making Textile industry and Management Research/Competitive Intelligence Engineering Operation Research/Decision Theory Clasificación: 658 Empresas. Organización de empresas Resumen: This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ an analytical approach in conducting theoretical and applied research in the fashion and textile business, this book fills an essential gap by providing a comprehensive reference source that introduces the methodology and provides state-of-the-art findings on the topic. Covering an important and well-established industry, Analytical Modeling Research in Fashion Business is a pioneering text and essential reading for researchers and practitioners in the fashion and textiles industry alike. Nota de contenido: Part I: Reviews and discussions -- 1: Analytical Modeling Research in Fashion Business: An Introduction -- 2: Analytical Modeling Research Methodologies for Fashion Business Operations Management -- 3: A Review: Customer Returns in Fashion Retailing -- Part II: Theoretical economic models -- 4: The Role of Quick Response in Accelerating Sales of Fashion Goods -- 5: Mixed Channels for Apparel Sales -- 6: Impacts of Vendor-Managed Strategic Partnership on Fashion Supply Chains with Markdown Money Policy -- 7: Fashion Retailing Inventory Management with Random Supply -- Part III: Engineering models, applications and cases -- 8: Tales of a Fashion So(u)rcerer: Optimal Sourcing, Quotation, and In-House Production Decisions -- 9: Distribution, Transshipment and Sustainable Logistics for Fashion Products -- 10: Design of Order-Picking System and Selecting Picking Strategies in a 3PL Firm for Serving Fashion Retailing Companies -- 11: Fashion Supply Chain Inventory Optimization Models with Service Level and Lead Time Considerations -- 12: An AHP-based Scheme for Sales Forecasting in the Fashion Industry En línea: http://dx.doi.org/10.1007/978-981-10-1014-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41243 Analytical Modeling Research in Fashion Business [documento electrónico] / Tsan-Ming Choi ; SpringerLink (Online service) . - Singapore : Springer Singapore : Imprint: Springer, 2016 . - X, 272 p. 44 illus : online resource. - (Springer Series in Fashion Business, ISSN 2366-8776) .
ISBN : 978-981-10-1014-9
Idioma : Inglés (eng)
Palabras clave: Business Market research Production management Operations Decision making Textile industry and Management Research/Competitive Intelligence Engineering Operation Research/Decision Theory Clasificación: 658 Empresas. Organización de empresas Resumen: This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ an analytical approach in conducting theoretical and applied research in the fashion and textile business, this book fills an essential gap by providing a comprehensive reference source that introduces the methodology and provides state-of-the-art findings on the topic. Covering an important and well-established industry, Analytical Modeling Research in Fashion Business is a pioneering text and essential reading for researchers and practitioners in the fashion and textiles industry alike. Nota de contenido: Part I: Reviews and discussions -- 1: Analytical Modeling Research in Fashion Business: An Introduction -- 2: Analytical Modeling Research Methodologies for Fashion Business Operations Management -- 3: A Review: Customer Returns in Fashion Retailing -- Part II: Theoretical economic models -- 4: The Role of Quick Response in Accelerating Sales of Fashion Goods -- 5: Mixed Channels for Apparel Sales -- 6: Impacts of Vendor-Managed Strategic Partnership on Fashion Supply Chains with Markdown Money Policy -- 7: Fashion Retailing Inventory Management with Random Supply -- Part III: Engineering models, applications and cases -- 8: Tales of a Fashion So(u)rcerer: Optimal Sourcing, Quotation, and In-House Production Decisions -- 9: Distribution, Transshipment and Sustainable Logistics for Fashion Products -- 10: Design of Order-Picking System and Selecting Picking Strategies in a 3PL Firm for Serving Fashion Retailing Companies -- 11: Fashion Supply Chain Inventory Optimization Models with Service Level and Lead Time Considerations -- 12: An AHP-based Scheme for Sales Forecasting in the Fashion Industry En línea: http://dx.doi.org/10.1007/978-981-10-1014-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41243 Ejemplares
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Título : Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR) Tipo de documento: documento electrónico Autores: S. Sreejesh ; SpringerLink (Online service) ; Sanjay Mohapatra Editorial: Cham : Springer International Publishing Fecha de publicación: 2014 Otro editor: Imprint: Springer Número de páginas: XIII, 174 p. 27 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-02687-9 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Personnel management and Management Research/Competitive Intelligence Human Resource Clasificación: 658 Empresas. Organización de empresas Resumen: This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice Nota de contenido: Introduction -- Literature Review -- Theoretical Development and Hypotheses -- Research Methodology -- Analysis and Results -- Discussion, Implications and Conclusions En línea: http://dx.doi.org/10.1007/978-3-319-02687-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36002 Mixed Method Research Design : An Application in Consumer-Brand Relationships (CBR) [documento electrónico] / S. Sreejesh ; SpringerLink (Online service) ; Sanjay Mohapatra . - Cham : Springer International Publishing : Imprint: Springer, 2014 . - XIII, 174 p. 27 illus : online resource.
ISBN : 978-3-319-02687-9
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Personnel management and Management Research/Competitive Intelligence Human Resource Clasificación: 658 Empresas. Organización de empresas Resumen: This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice Nota de contenido: Introduction -- Literature Review -- Theoretical Development and Hypotheses -- Research Methodology -- Analysis and Results -- Discussion, Implications and Conclusions En línea: http://dx.doi.org/10.1007/978-3-319-02687-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36002 Ejemplares
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Título : Business Strategies and Competitiveness in Times of Crisis : A Survey on Italian SMEs Tipo de documento: documento electrónico Autores: Laura Gavinelli ; SpringerLink (Online service) Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XXVIII, 290 p. 34 illus Il.: online resource ISBN/ISSN/DL: 978-1-137-57810-5 Idioma : Inglés (eng) Palabras clave: Business Market research Small business Leadership Organization Planning and Management Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. Nota de contenido: Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography En línea: http://dx.doi.org/10.1057/978-1-137-57810-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41414 Business Strategies and Competitiveness in Times of Crisis : A Survey on Italian SMEs [documento electrónico] / Laura Gavinelli ; SpringerLink (Online service) . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XXVIII, 290 p. 34 illus : online resource.
ISBN : 978-1-137-57810-5
Idioma : Inglés (eng)
Palabras clave: Business Market research Small business Leadership Organization Planning and Management Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges. Nota de contenido: Chapter 1 Firms Strategies and Competitiveness: an overview -- Chapter 2 The Sources of Competitive Advantage -- Chapter 3 The Competitiveness of Italian Small and Medium-Sized Enterprises (SMEs) -- Chapter 4 A Survey on Monza and Brianza SMEs, Italy -- Chapter 5 Boosting Italian SMEs' Development: first consideration -- Bibliography En línea: http://dx.doi.org/10.1057/978-1-137-57810-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41414 Ejemplares
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