Resultado de la búsqueda
55 búsqueda de la palabra clave 'Media'
Refinar búsqueda Generar rss de la búsqueda
Link de la búsquedaMedia Convergence Handbook - Vol. 1 / Artur Lugmayr ; SpringerLink (Online service) ; Cinzia Dal Zotto (2016)
Título : Media Convergence Handbook - Vol. 1 : Journalism, Broadcasting, and Social Media Aspects of Convergence Tipo de documento: documento electrónico Autores: Artur Lugmayr ; SpringerLink (Online service) ; Cinzia Dal Zotto Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Media Business and Innovation Número de páginas: X, 429 p. 107 illus., 95 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-642-54484-2 Idioma : Inglés (eng) Palabras clave: Business Industrial management Management Information technology Data processing and Media IT in Innovation/Technology Clasificación: 658 Empresas. Organización de empresas Resumen: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors Nota de contenido: Preface -- Media Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing -- Convergence and Broadcast Media.- Social Media Aspects of Convergence En línea: http://dx.doi.org/10.1007/978-3-642-54484-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41138 Media Convergence Handbook - Vol. 1 : Journalism, Broadcasting, and Social Media Aspects of Convergence [documento electrónico] / Artur Lugmayr ; SpringerLink (Online service) ; Cinzia Dal Zotto . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016 . - X, 429 p. 107 illus., 95 illus. in color : online resource. - (Media Business and Innovation) .
ISBN : 978-3-642-54484-2
Idioma : Inglés (eng)
Palabras clave: Business Industrial management Management Information technology Data processing and Media IT in Innovation/Technology Clasificación: 658 Empresas. Organización de empresas Resumen: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors Nota de contenido: Preface -- Media Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing -- Convergence and Broadcast Media.- Social Media Aspects of Convergence En línea: http://dx.doi.org/10.1007/978-3-642-54484-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41138 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Media Convergence Handbook - Vol. 2 : Firms and User Perspectives Tipo de documento: documento electrónico Autores: Artur Lugmayr ; SpringerLink (Online service) ; Cinzia Dal Zotto Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Media Business and Innovation Número de páginas: XI, 473 p. 125 illus., 103 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-642-54487-3 Idioma : Inglés (eng) Palabras clave: Business Industrial management Management Information technology Data processing and Media IT in Innovation/Technology Clasificación: 658 Empresas. Organización de empresas Resumen: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint Nota de contenido: Introduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook En línea: http://dx.doi.org/10.1007/978-3-642-54487-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41139 Media Convergence Handbook - Vol. 2 : Firms and User Perspectives [documento electrónico] / Artur Lugmayr ; SpringerLink (Online service) ; Cinzia Dal Zotto . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016 . - XI, 473 p. 125 illus., 103 illus. in color : online resource. - (Media Business and Innovation) .
ISBN : 978-3-642-54487-3
Idioma : Inglés (eng)
Palabras clave: Business Industrial management Management Information technology Data processing and Media IT in Innovation/Technology Clasificación: 658 Empresas. Organización de empresas Resumen: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint Nota de contenido: Introduction -- Impact of Convergence on Media Organizations and Markets -- Media Production and Convergence -- Media User Interfaces, Experiences and Perspectives -- Convergence and Media Business Outlook En línea: http://dx.doi.org/10.1007/978-3-642-54487-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41139 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Media and Convergence Management Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Sandra Diehl ; Matthias Karmasin Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2013 Otro editor: Imprint: Springer Número de páginas: XXV, 376 p Il.: online resource ISBN/ISSN/DL: 978-3-642-36163-0 Idioma : Inglés (eng) Palabras clave: Business Industrial management Communication Sociology Mass media and Management Media Research Studies Clasificación: 658 Empresas. Organización de empresas Resumen: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes Nota de contenido: Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook En línea: http://dx.doi.org/10.1007/978-3-642-36163-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36585 Media and Convergence Management [documento electrónico] / SpringerLink (Online service) ; Sandra Diehl ; Matthias Karmasin . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013 . - XXV, 376 p : online resource.
ISBN : 978-3-642-36163-0
Idioma : Inglés (eng)
Palabras clave: Business Industrial management Communication Sociology Mass media and Management Media Research Studies Clasificación: 658 Empresas. Organización de empresas Resumen: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes Nota de contenido: Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook En línea: http://dx.doi.org/10.1007/978-3-642-36163-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36585 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Foreign Direct Investment Inflows Into the South East European Media Market : Towards a Hybrid Business Model Tipo de documento: documento electrónico Autores: Zvezdan Vukanovic ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Media Business and Innovation Número de páginas: XVIII, 202 p Il.: online resource ISBN/ISSN/DL: 978-3-319-30512-7 Idioma : Inglés (eng) Palabras clave: Business Industrial management Entrepreneurship Globalization Markets organization International economics Communication Sociology Mass media and Management Media Research Emerging Markets/Globalization Organization Economics Clasificación: 658 Empresas. Organización de empresas Resumen: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations Nota de contenido: Preface.-1 Introduction -- 2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility -- 3 Framing Current Business Model Innovation Research Agenda -- 4 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Network/Modular/Dynamic Business Model Concept -- 5 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages and Importance of FDI on Economic Growth and Development -- 6 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles and Criteria for FDI Inflows Determinants -- 7 A Multi-Dimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects -- 8 Economic Profiles and perspectives of FDI Inflows to SEECs Media Markets: Multiple Case Study Research En línea: http://dx.doi.org/10.1007/978-3-319-30512-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41606 Foreign Direct Investment Inflows Into the South East European Media Market : Towards a Hybrid Business Model [documento electrónico] / Zvezdan Vukanovic ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XVIII, 202 p : online resource. - (Media Business and Innovation) .
ISBN : 978-3-319-30512-7
Idioma : Inglés (eng)
Palabras clave: Business Industrial management Entrepreneurship Globalization Markets organization International economics Communication Sociology Mass media and Management Media Research Emerging Markets/Globalization Organization Economics Clasificación: 658 Empresas. Organización de empresas Resumen: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations Nota de contenido: Preface.-1 Introduction -- 2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility -- 3 Framing Current Business Model Innovation Research Agenda -- 4 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Network/Modular/Dynamic Business Model Concept -- 5 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages and Importance of FDI on Economic Growth and Development -- 6 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles and Criteria for FDI Inflows Determinants -- 7 A Multi-Dimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects -- 8 Economic Profiles and perspectives of FDI Inflows to SEECs Media Markets: Multiple Case Study Research En línea: http://dx.doi.org/10.1007/978-3-319-30512-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41606 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Mike Friedrichsen ; Wolfgang Mühl-Benninghaus Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2013 Otro editor: Imprint: Springer Colección: Media Business and Innovation Número de páginas: IX, 880 p. 174 illus., 47 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-642-28897-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Industrial management Public relations Communication Sociology Mass media and Management Media Studies Research Corporate Communication/Public Relations Clasificación: 658 Empresas. Organización de empresas Resumen: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations Nota de contenido: Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-28897-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36493 Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets [documento electrónico] / SpringerLink (Online service) ; Mike Friedrichsen ; Wolfgang Mühl-Benninghaus . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013 . - IX, 880 p. 174 illus., 47 illus. in color : online resource. - (Media Business and Innovation) .
ISBN : 978-3-642-28897-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Industrial management Public relations Communication Sociology Mass media and Management Media Studies Research Corporate Communication/Public Relations Clasificación: 658 Empresas. Organización de empresas Resumen: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations Nota de contenido: Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-28897-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36493 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Permalink
Permalink
PermalinkPermalink
Permalink
