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Título : Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil Tipo de documento: documento electrónico Autores: Schaffmeister, Niklas ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: XX, 405 p. 132 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-19482-0 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world Nota de contenido: Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark En línea: http://dx.doi.org/10.1007/978-3-319-19482-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35669 Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil [documento electrónico] / Schaffmeister, Niklas ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XX, 405 p. 132 illus : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-19482-0
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world Nota de contenido: Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark En línea: http://dx.doi.org/10.1007/978-3-319-19482-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35669 Ejemplares
Signatura Medio Ubicación Sección Estado ningún ejemplar Corporate Governance in Emerging Markets / SpringerLink (Online service) ; Boubaker, Sabri ; Nguyen, Duc Khuong (2014)
Título : Corporate Governance in Emerging Markets : Theories, Practices and Cases Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Boubaker, Sabri ; Nguyen, Duc Khuong Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: CSR, Sustainability, Ethics & Governance, ISSN 2196-7075 Número de páginas: XXXII, 610 p. 37 illus Il.: online resource ISBN/ISSN/DL: 978-3-642-44955-0 Idioma : Inglés (eng) Palabras clave: Business Globalization Markets ethics Finance Commercial law Macroeconomics and Management Emerging Markets/Globalization Macroeconomics/Monetary Economics//Financial Economics Ethics Finance, general Law Clasificación: 658 Empresas. Organización de empresas Resumen: This book fills the gap between theories and practices of corporate governance in emerging markets by providing the reader with an in-depth understanding of governance mechanisms, practices and cases in these markets. It is an invaluable resource not only for academic researchers and graduate students in law, economics, management and finance, but also for people practicing governance such as lawmakers, policymakers and international organizations promoting best governance practices in emerging countries. Investors can benefit from this book to better understand of these markets and to make judicious investment decisions Nota de contenido: Part I: Corporate Governance and Firm Performance -- Part II: Corporate Governance and Firm Behaviour -- Part III: Corporate Governance Pracices in Emerging Markets -- Part IV: Corporate Governance: Laws, Reforms and Practical Issues -- Part V: Corporate Governance Matters: Lessons from Practitioners En línea: http://dx.doi.org/10.1007/978-3-642-44955-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36183 Corporate Governance in Emerging Markets : Theories, Practices and Cases [documento electrónico] / SpringerLink (Online service) ; Boubaker, Sabri ; Nguyen, Duc Khuong . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014 . - XXXII, 610 p. 37 illus : online resource. - (CSR, Sustainability, Ethics & Governance, ISSN 2196-7075) .
ISBN : 978-3-642-44955-0
Idioma : Inglés (eng)
Palabras clave: Business Globalization Markets ethics Finance Commercial law Macroeconomics and Management Emerging Markets/Globalization Macroeconomics/Monetary Economics//Financial Economics Ethics Finance, general Law Clasificación: 658 Empresas. Organización de empresas Resumen: This book fills the gap between theories and practices of corporate governance in emerging markets by providing the reader with an in-depth understanding of governance mechanisms, practices and cases in these markets. It is an invaluable resource not only for academic researchers and graduate students in law, economics, management and finance, but also for people practicing governance such as lawmakers, policymakers and international organizations promoting best governance practices in emerging countries. Investors can benefit from this book to better understand of these markets and to make judicious investment decisions Nota de contenido: Part I: Corporate Governance and Firm Performance -- Part II: Corporate Governance and Firm Behaviour -- Part III: Corporate Governance Pracices in Emerging Markets -- Part IV: Corporate Governance: Laws, Reforms and Practical Issues -- Part V: Corporate Governance Matters: Lessons from Practitioners En línea: http://dx.doi.org/10.1007/978-3-642-44955-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36183 Ejemplares
Signatura Medio Ubicación Sección Estado ningún ejemplar
Título : Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation Tipo de documento: documento electrónico Autores: Ramdorai, Aditi ; SpringerLink (Online service) ; Herstatt, Cornelius Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: India Studies in Business and Economics, ISSN 2198-0012 Número de páginas: XVII, 168 p. 14 illus., 9 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-16336-9 Idioma : Inglés (eng) Palabras clave: Business Management Industrial management Globalization Markets Health care services administration Social policy economics Medical and Care Economics Emerging Markets/Globalization Innovation/Technology Policy Clasificación: 658 Empresas. Organización de empresas Resumen: This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market Nota de contenido: Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix En línea: http://dx.doi.org/10.1007/978-3-319-16336-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35609 Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation [documento electrónico] / Ramdorai, Aditi ; SpringerLink (Online service) ; Herstatt, Cornelius . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XVII, 168 p. 14 illus., 9 illus. in color : online resource. - (India Studies in Business and Economics, ISSN 2198-0012) .
ISBN : 978-3-319-16336-9
Idioma : Inglés (eng)
Palabras clave: Business Management Industrial management Globalization Markets Health care services administration Social policy economics Medical and Care Economics Emerging Markets/Globalization Innovation/Technology Policy Clasificación: 658 Empresas. Organización de empresas Resumen: This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market Nota de contenido: Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix En línea: http://dx.doi.org/10.1007/978-3-319-16336-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35609 Ejemplares
Signatura Medio Ubicación Sección Estado ningún ejemplar
Título : Fundamentals of Business-to-Business Marketing : Mastering Business Markets Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Kleinaltenkamp, Michael ; Plinke, Wulff ; Wilkinson, Ian ; Geiger, Ingmar Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: VII, 330 p. 126 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-12463-6 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Globalization Markets and Management Strategy/Leadership Emerging Markets/Globalization Clasificación: 658 Empresas. Organización de empresas Resumen: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets Nota de contenido: The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research En línea: http://dx.doi.org/10.1007/978-3-319-12463-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35518 Fundamentals of Business-to-Business Marketing : Mastering Business Markets [documento electrónico] / SpringerLink (Online service) ; Kleinaltenkamp, Michael ; Plinke, Wulff ; Wilkinson, Ian ; Geiger, Ingmar . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - VII, 330 p. 126 illus : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-3-319-12463-6
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Globalization Markets and Management Strategy/Leadership Emerging Markets/Globalization Clasificación: 658 Empresas. Organización de empresas Resumen: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets Nota de contenido: The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research En línea: http://dx.doi.org/10.1007/978-3-319-12463-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35518 Ejemplares
Signatura Medio Ubicación Sección Estado ningún ejemplar
Título : Global Business Strategy : Multinational Corporations Venturing into Emerging Markets Tipo de documento: documento electrónico Autores: Motohashi, Kazuyuki ; SpringerLink (Online service) Editorial: Tokyo : Springer Japan Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: XVII, 259 p. 48 illus., 45 illus. in color Il.: online resource ISBN/ISSN/DL: 978-4-431-55468-4 Idioma : Inglés (eng) Palabras clave: Business Leadership Management Industrial management Production Globalization Markets International economics and Emerging Markets/Globalization Innovation/Technology Strategy/Leadership Economics Operations Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management Nota de contenido: 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India’s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals’ R&D in China and India -- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor’s Expansion in India -- 15. Strategy Integration at the Global Level En línea: http://dx.doi.org/10.1007/978-4-431-55468-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35831 Global Business Strategy : Multinational Corporations Venturing into Emerging Markets [documento electrónico] / Motohashi, Kazuyuki ; SpringerLink (Online service) . - Tokyo : Springer Japan : Imprint: Springer, 2015 . - XVII, 259 p. 48 illus., 45 illus. in color : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-4-431-55468-4
Idioma : Inglés (eng)
Palabras clave: Business Leadership Management Industrial management Production Globalization Markets International economics and Emerging Markets/Globalization Innovation/Technology Strategy/Leadership Economics Operations Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management Nota de contenido: 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India’s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals’ R&D in China and India -- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor’s Expansion in India -- 15. Strategy Integration at the Global Level En línea: http://dx.doi.org/10.1007/978-4-431-55468-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35831 Ejemplares
Signatura Medio Ubicación Sección Estado ningún ejemplar
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