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Título : Marketing plan for Lifejackets : a healthy snack brand from Johnson & Johnson Tipo de documento: documento electrónico Autores: Eduardo Kaszczyk Echarri, Autor ; Pierre Auger, Director de tesi Fecha de publicación: 2022 Número de páginas: 55 p. Nota general: Doble Grado en Derecho y Administración y Dirección de Empresas Idioma : Inglés (eng) Materias: Estrategia empresarial
Industria farmacéutica
MarketingPalabras clave: Marketing plan. Healthy. Snacks. Johnson & Johnson.
Plan de marketing. Saludable. and Johnson.Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: The present document is an End-of-Degree project for the marketing subject. It involves the making of a marketing plan for a fictional brand called Lifejackets which would be launched by the giant health-leading firm Johnson & Johnson. The brand provides healthy snacks, consisting on three main products (Sliced baked pears, nut bars and popsicles) which are made of all-natural ingredients and with sustainable packaging. The distribution of the products is focused in the Spanish market and starts in 2022.
El presente documento es un Trabajo de Fin de Grado para la asignatura de marketing. Este consiste en la elaboración de un plan de marketing para una marca ficticia llamada Lifejackets, creada por el gigante en temas de salud Johnson and Johnson. La marca provee snacks saludables, consistentes en tres principales productos (chips de peras horneadas, barritas de frutos secos y polos de helado) hechos con todo ingredientes naturales y con envoltorios sostenibles. La distribución está enfocada al mercado español y comienza en 2022.Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49485 Marketing plan for Lifejackets : a healthy snack brand from Johnson & Johnson [documento electrónico] / Eduardo Kaszczyk Echarri, Autor ; Pierre Auger, Director de tesi . - 2022 . - 55 p.
Doble Grado en Derecho y Administración y Dirección de Empresas
Idioma : Inglés (eng)
Materias: Estrategia empresarial
Industria farmacéutica
MarketingPalabras clave: Marketing plan. Healthy. Snacks. Johnson & Johnson.
Plan de marketing. Saludable. and Johnson.Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: The present document is an End-of-Degree project for the marketing subject. It involves the making of a marketing plan for a fictional brand called Lifejackets which would be launched by the giant health-leading firm Johnson & Johnson. The brand provides healthy snacks, consisting on three main products (Sliced baked pears, nut bars and popsicles) which are made of all-natural ingredients and with sustainable packaging. The distribution of the products is focused in the Spanish market and starts in 2022.
El presente documento es un Trabajo de Fin de Grado para la asignatura de marketing. Este consiste en la elaboración de un plan de marketing para una marca ficticia llamada Lifejackets, creada por el gigante en temas de salud Johnson and Johnson. La marca provee snacks saludables, consistentes en tres principales productos (chips de peras horneadas, barritas de frutos secos y polos de helado) hechos con todo ingredientes naturales y con envoltorios sostenibles. La distribución está enfocada al mercado español y comienza en 2022.Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49485 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Documentos electrónicos
Documento completoURLMarketing Cases from Emerging Markets / SpringerLink (Online service) ; Mutum, Dilip ; Roy, Sanjit Kumar ; Kipnis, Eva (2014)
Título : Marketing Cases from Emerging Markets Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Mutum, Dilip ; Roy, Sanjit Kumar ; Kipnis, Eva Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2014 Otro editor: Imprint: Springer Número de páginas: IX, 167 p. 6 illus Il.: online resource ISBN/ISSN/DL: 978-3-642-36861-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module Nota de contenido: Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-36861-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36122 Marketing Cases from Emerging Markets [documento electrónico] / SpringerLink (Online service) ; Mutum, Dilip ; Roy, Sanjit Kumar ; Kipnis, Eva . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014 . - IX, 167 p. 6 illus : online resource.
ISBN : 978-3-642-36861-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module Nota de contenido: Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-36861-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36122 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Marketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress Tipo de documento: documento electrónico Autores: Mark D. Groza ; SpringerLink (Online service) ; Ragland, Charles B Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Número de páginas: XXIII, 733 p. 27 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-19428-8 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Nota de contenido: Engineered Customer Referrals: Prevalence and Antecedents -- Norwegian Best Practice of Sustainable Business Models -- Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries -- Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings -- Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages -- Basil Social Media in Higher Education: An Investigation into UG Marketing Education in the UK -- The Influence of Product Color on Perceived Weight and Consumer Preference -- Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour? -- Drivers of Long-Term Savings from a Consumers' Behavioral Perspective: A Large-Scale Empirical Investigation -- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments -- Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics -- Building a Theoretical Model of Trust in Direct-to-Consumer Advertising -- Relational Capability in a Key Outsourced Supplier-Buyer Relationship -- "Can You Do Something About the Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer -- Assessing the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets -- Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson's Behavior and Performance -- The Role of Service Provider Groups Stereotypes During Service Failures -- Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity -- Orientation and Innovation in Dynamic Competitive Markets -- The Influence of Eleven P's of Internal Marketing on Brand Awareness: An Emerging Economy Perspective -- The Effect of Economic and Social Satisfaction on Partner Trust -- An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret -- Frontline Store Manager's Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation -- Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes -- Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study -- Felix Increasing Salesperson's Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada -- Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption -- Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands -- Beliefs and Attitudes Towards Online Advertising in a Social Network Context -- Customer Loyalty in U.S. Hispanic Markets -- Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture -- What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention -- Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind -- Contents The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention -- Advertising Directed at Children: An Empirical Study from Parents' Perspective on Television Advertising and Advergames -- How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach -- Export Decision-Making: Combining Planning and Improvisation to Enhance Performance -- Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making -- When Do Measured Attitudes Reflect Past Behavior? -- Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)-A Structured Abstract -- Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership -- Learning to Improve New Product Outcomes -- Child Participation in Family Purchasing Process: Evidence from Lithuania -- Which Do I Prefer? A Theoretical Framework for Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan -- Deciphering the Brand Value Structure: New Measures and Business Insights -- Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia -- Contents Donate to Me: Applying the Servicescape Framework to an Online Donation Setting -- Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices -- Global Use and Access of Social Networking Websites: A National Culture Perspective -- Talking with You-Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment? -- Materiality of Online Brand Community -- Thomas Exploring Consumer Acceptance and Engagement with "Smart Meters" -- Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming -- Adding Dynamics into Transaction Cost Economics: The Social Capital Approach -- Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market -- Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster -- An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping -- An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty -- Contents Shopper's Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. En línea: http://dx.doi.org/10.1007/978-3-319-19428-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41496 Marketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress [documento electrónico] / Mark D. Groza ; SpringerLink (Online service) ; Ragland, Charles B . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XXIII, 733 p. 27 illus : online resource. - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) .
ISBN : 978-3-319-19428-8
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers' ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today's emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Nota de contenido: Engineered Customer Referrals: Prevalence and Antecedents -- Norwegian Best Practice of Sustainable Business Models -- Cultural Transition and Socio-Cultural Taxonomy of Consumers in BRICS Countries -- Five-Stage Acculturation Process of Hispanic Consumers: Theory and Findings -- Fear Versus Efficacy: Evaluating Dual-Process Models with Workplace Safety Messages -- Basil Social Media in Higher Education: An Investigation into UG Marketing Education in the UK -- The Influence of Product Color on Perceived Weight and Consumer Preference -- Understanding Green Consumption: Is Perceived Consumer Effectiveness a Predictor of Green Behaviour? -- Drivers of Long-Term Savings from a Consumers' Behavioral Perspective: A Large-Scale Empirical Investigation -- A New Method for Bench marking Marketing Organizations with Inter-Connected Departments -- Assessing Sales Contest Effectiveness: The Role of Salesperson and Sales District Characteristics -- Building a Theoretical Model of Trust in Direct-to-Consumer Advertising -- Relational Capability in a Key Outsourced Supplier-Buyer Relationship -- "Can You Do Something About the Price?"-Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer -- Assessing the Impact of Corporate Reputation on Firms' Cost of Debt: An Empirical Study of German DAX 30 Companies.-Considerations When Marketing Scales from Developed Countries Are Utilised for Marketing Research in Emerging Markets -- Differential Effects of Supervisory Coaching and Leader Member Exchange on Salesperson's Behavior and Performance -- The Role of Service Provider Groups Stereotypes During Service Failures -- Performance Implications of the Interplay Between Sales Intra-Functional Flexibility, Customer Orientation and Role Ambiguity -- Orientation and Innovation in Dynamic Competitive Markets -- The Influence of Eleven P's of Internal Marketing on Brand Awareness: An Emerging Economy Perspective -- The Effect of Economic and Social Satisfaction on Partner Trust -- An Examination of the Effects of Scarcity and Discounting on Purchase Decision Regret -- Frontline Store Manager's Entrepreneurial Orientation for Merchandising and Service Role Performance: Scale Development and Validation -- Corporate Social Responsibility and Market Orientation in an Emerging Economy: Relationships and Outcomes -- Felix Multi-Brand Loyalty: Propositions and Insights from a Quantitative Study -- Felix Increasing Salesperson's Self-Efficacy and Performance Through Coaching: A Quantitative Study in Canada -- Building a Platform for Change: Identifying Salient Beliefs Surrounding Fruit and Vegetable Consumption -- Emerging Market Consumers: Latvian and Georgian Perceptions of Global Brands -- Beliefs and Attitudes Towards Online Advertising in a Social Network Context -- Customer Loyalty in U.S. Hispanic Markets -- Is Knowledge Transfer Within MNCs Good for Subsidiary Performance? The Role of Subsidiary Capabilities and Innovative Culture -- What If I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention -- Reconsidering Business-to-Business Relationships: Multi-Dimensionality and Traces Left Behind -- Contents The Moderating Effects of Self-Brand Concept and Reference Group on Consumer Innovativeness Toward Purchase Intention -- Advertising Directed at Children: An Empirical Study from Parents' Perspective on Television Advertising and Advergames -- How Dynamic Marketing Capabilities Affect Market Share Performance Output: An Innovative Brand Oriented Approach -- Export Decision-Making: Combining Planning and Improvisation to Enhance Performance -- Investor Associations Concerning Sustainability and the Impact of Misperceptions on SRI Decision-Making -- When Do Measured Attitudes Reflect Past Behavior? -- Positioning as Strategic Balance: The Case of Complementary and Alternative Medicine (CAM)-A Structured Abstract -- Why Has the Chinese Leadership Style Prevailed over Millenia? Towards an Evolutionary Theory of Leadership -- Learning to Improve New Product Outcomes -- Child Participation in Family Purchasing Process: Evidence from Lithuania -- Which Do I Prefer? A Theoretical Framework for Biculturals' Advertising Response Towards Hedonic and Utilitarian Products in Japan -- Deciphering the Brand Value Structure: New Measures and Business Insights -- Strategic Importance of Marketing Planning Capability: A Perspective from Saudi Arabia -- Contents Donate to Me: Applying the Servicescape Framework to an Online Donation Setting -- Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices -- Global Use and Access of Social Networking Websites: A National Culture Perspective -- Talking with You-Not at You: How Brand Ambassadors Can Spark Consumer Brand Attachment? -- Materiality of Online Brand Community -- Thomas Exploring Consumer Acceptance and Engagement with "Smart Meters" -- Multichannel Customer Journeys: Mapping the Effects of Zmot, Showrooming and Webrooming -- Adding Dynamics into Transaction Cost Economics: The Social Capital Approach -- Determinants of Customer Loyalty: Evidence from the Egyptian Mobile Market -- Specific Uncertainties in the Distribution of Products from Renewable Resources: Empirical Evidence from the German Forestry and Wood Cluster -- An Empirical Examination of Drivers Impacting Usage Intentions of Social Media Shopping -- An Improved Understanding of the Moderator Effects of Switching Costs Types on the Relationships Between Customer-Perceived Value, Trust, and Customer Loyalty -- Contents Shopper's Attitude and Demographics Influence on Store Patronage: A Comparison of Formal vs. En línea: http://dx.doi.org/10.1007/978-3-319-19428-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41496 Ejemplares
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Título : Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Robinson, Jr., Leroy Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Número de páginas: XLV, 836 p Il.: online resource ISBN/ISSN/DL: 978-3-319-10912-1 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Nota de contenido: International Consumer Behavior -- Managing Performance in a Sustainable Environment -- Music, Athletes, Simplicity and Organizational Engagement -- Creating Unique Marketing Approaches -- Mood, Religion and Market Orientation -- Exploring the On-line Consumer -- The Online Learning Environment: Delivering Quality? -- Management and Marketing Collaboration I -- Mixing Old and New Media: Insights into Media Selection -- Online Behavior and Value Creation -- Ethics Marketing: Understanding -- Potpurri des Services -- Marketing Buzz and Advertising Copy -- Strategic Marketing Management -- Using Private Labels and Store Atmospheric as Heuristics -- Social Media and Consumer Attitudes -- Conceptualization of Value Co-creation -- The Study of Marketing Institutions -- Managing the Customer Service Experience -- Value Co-creation: Consumer Interactions and Technology -- Branding and Shoppers -- Brands, Governments and Corporations -- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists -- Consumers' Ethical Evaluations and Behaviors -- How Advances in Technology and Sustainability are Changing the Retail Landscape -- Sustainability in the Apparel Supply Chain -- Materialism and Conspicuous Consumption -- Value Co-creation and Digital Environment -- Going "Green" and the Effects on Consumer Evaluations -- Brands and Consumers -- Latin American Marketing Issues II -- Value Co-creation for Firms, Services, and Markets -- Issues in New Technology Usage -- Pedagogical Techniques and the Role of Students in Marketing Education -- Marketing's Role in Supply Chain Success -- Assessing Student Learning & Required Skills -- Celebrity Endorsements and Celebrity Brands -- What Does Brand Image Tell US About Brand Stability? -- Research Frameworks, Influences, and Sustainability Trends -- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals -- Consumer Decision-Making and Learning -- Product and Branding Issues -- Achieving a Sustainable Supply Chain -- Consumer Welfare and Marketing Promotions -- The Challenge of Setting Prices and the Impact of the Firm -- Social Marketing Research: Measures, Analyses, and Implication Issues -- New Frontiers in Marketing Communication -- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior -- Entrepreneurs, Networks and Success -- International Branding -- The Teaching of Social Media Marketing -- Social Media -- Perspectives on Source Effects -- Corporate Social Responsibility -- Buyers and Sellers -- Intelligence and Salesperson's Effectiveness -- Understanding Customer Loyalty and Customer Value Perceptions -- When Consumers Get Emotional -- Corporate Social Responsibility: Social and Sustainable Marketing -- Managing Supply Chain Relationships -- Exploring the On-line Offering -- eCommerce II -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Marketing Theory and Strategy -- Managing Complexity and Risk in Supply Chains -- Young Consumers -- Consumer Identity and Sense of Self -- Consumer Response to Product Texture, Packaging and Process -- eCommerce I -- Retailing in the Digital Age and Global Marketplace -- Consumer Emotion and Empowerment -- Management and Marketing Collaboration II -- Internationalization and Methodology -- Organizational Technology Usage -- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology -- Cross Cultural Consumer Behavior -- Research Issues in Branding, Proliferations and Segments -- Understanding Retail Employees and Their Impact on Sales Performance -- Orientations, Norms and Experiences -- Issues on Consumer Motivation -- Latin American Marketing Issues I -- Emotions, Intentions and Impulses -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Outstanding Marketing Teacher Award Winners' Presentations En línea: http://dx.doi.org/10.1007/978-3-319-10912-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35476 Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / SpringerLink (Online service) ; Robinson, Jr., Leroy . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XLV, 836 p : online resource. - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) .
ISBN : 978-3-319-10912-1
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Nota de contenido: International Consumer Behavior -- Managing Performance in a Sustainable Environment -- Music, Athletes, Simplicity and Organizational Engagement -- Creating Unique Marketing Approaches -- Mood, Religion and Market Orientation -- Exploring the On-line Consumer -- The Online Learning Environment: Delivering Quality? -- Management and Marketing Collaboration I -- Mixing Old and New Media: Insights into Media Selection -- Online Behavior and Value Creation -- Ethics Marketing: Understanding -- Potpurri des Services -- Marketing Buzz and Advertising Copy -- Strategic Marketing Management -- Using Private Labels and Store Atmospheric as Heuristics -- Social Media and Consumer Attitudes -- Conceptualization of Value Co-creation -- The Study of Marketing Institutions -- Managing the Customer Service Experience -- Value Co-creation: Consumer Interactions and Technology -- Branding and Shoppers -- Brands, Governments and Corporations -- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists -- Consumers' Ethical Evaluations and Behaviors -- How Advances in Technology and Sustainability are Changing the Retail Landscape -- Sustainability in the Apparel Supply Chain -- Materialism and Conspicuous Consumption -- Value Co-creation and Digital Environment -- Going "Green" and the Effects on Consumer Evaluations -- Brands and Consumers -- Latin American Marketing Issues II -- Value Co-creation for Firms, Services, and Markets -- Issues in New Technology Usage -- Pedagogical Techniques and the Role of Students in Marketing Education -- Marketing's Role in Supply Chain Success -- Assessing Student Learning & Required Skills -- Celebrity Endorsements and Celebrity Brands -- What Does Brand Image Tell US About Brand Stability? -- Research Frameworks, Influences, and Sustainability Trends -- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals -- Consumer Decision-Making and Learning -- Product and Branding Issues -- Achieving a Sustainable Supply Chain -- Consumer Welfare and Marketing Promotions -- The Challenge of Setting Prices and the Impact of the Firm -- Social Marketing Research: Measures, Analyses, and Implication Issues -- New Frontiers in Marketing Communication -- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior -- Entrepreneurs, Networks and Success -- International Branding -- The Teaching of Social Media Marketing -- Social Media -- Perspectives on Source Effects -- Corporate Social Responsibility -- Buyers and Sellers -- Intelligence and Salesperson's Effectiveness -- Understanding Customer Loyalty and Customer Value Perceptions -- When Consumers Get Emotional -- Corporate Social Responsibility: Social and Sustainable Marketing -- Managing Supply Chain Relationships -- Exploring the On-line Offering -- eCommerce II -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Marketing Theory and Strategy -- Managing Complexity and Risk in Supply Chains -- Young Consumers -- Consumer Identity and Sense of Self -- Consumer Response to Product Texture, Packaging and Process -- eCommerce I -- Retailing in the Digital Age and Global Marketplace -- Consumer Emotion and Empowerment -- Management and Marketing Collaboration II -- Internationalization and Methodology -- Organizational Technology Usage -- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology -- Cross Cultural Consumer Behavior -- Research Issues in Branding, Proliferations and Segments -- Understanding Retail Employees and Their Impact on Sales Performance -- Orientations, Norms and Experiences -- Issues on Consumer Motivation -- Latin American Marketing Issues I -- Emotions, Intentions and Impulses -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Outstanding Marketing Teacher Award Winners' Presentations En línea: http://dx.doi.org/10.1007/978-3-319-10912-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35476 Ejemplares
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Título : Marketing Horizons: A 1980's Perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Venkatakrishna V. Bellur Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Número de páginas: XVI, 368 p Il.: online resource ISBN/ISSN/DL: 978-3-319-10966-4 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective. Nota de contenido: Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous En línea: http://dx.doi.org/10.1007/978-3-319-10966-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35480 Marketing Horizons: A 1980's Perspective : Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / SpringerLink (Online service) ; Venkatakrishna V. Bellur . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XVI, 368 p : online resource. - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) .
ISBN : 978-3-319-10966-4
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective. Nota de contenido: Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous En línea: http://dx.doi.org/10.1007/978-3-319-10966-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35480 Ejemplares
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