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Título : 50 Billion Dollar Boss : African American Women Sharing Stories of Success in Entrepreneurship and Leadership Tipo de documento: documento electrónico Autores: Porter, Kathey ; Hoffman, Andrea ; SpringerLink (Online service) Editorial: New York : Palgrave Macmillan US Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XXIV, 178 p Il.: online resource ISBN/ISSN/DL: 978-1-137-47502-2 Idioma : Inglés (eng) Palabras clave: Business Entrepreneurship Small business Leadership Personnel management Success in Careers Office and Management Human Resource Mangagement Strategy/Leadership Clasificación: 316.46 Liderazgo Resumen: This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business En línea: http://dx.doi.org/10.1057/9781137475022 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41312 50 Billion Dollar Boss : African American Women Sharing Stories of Success in Entrepreneurship and Leadership [documento electrónico] / Porter, Kathey ; Hoffman, Andrea ; SpringerLink (Online service) . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XXIV, 178 p : online resource.
ISBN : 978-1-137-47502-2
Idioma : Inglés (eng)
Palabras clave: Business Entrepreneurship Small business Leadership Personnel management Success in Careers Office and Management Human Resource Mangagement Strategy/Leadership Clasificación: 316.46 Liderazgo Resumen: This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business En línea: http://dx.doi.org/10.1057/9781137475022 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41312 Ejemplares
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Título : Chief Marketing Officers at Work Tipo de documento: documento electrónico Autores: Steimle, Josh ; SpringerLink (Online service) Editorial: Berkeley, CA : Apress Fecha de publicación: 2016 Otro editor: Imprint: Apress Número de páginas: XVI, 330 p. 1 illus. in color Il.: online resource ISBN/ISSN/DL: 978-1-4842-1931-7 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Success in business Careers and Management Mangagement Strategy/Leadership Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School-to startups-such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization Nota de contenido: Chapter 1: Seth Farbman -- Chapter 2 : Heather Zynczak -- Chapter 3: Brian Kenny -- Chapter 4: Louis Gagnon -- Chapter 5: Kevin Marasco -- Chapter 6: Kraig Swensrud -- Chapter 7: Patrick Adams -- Chapter 8: Edith Wong -- Chapter 9: Michael Mendenhall -- Chapter 10: Virginie Glaenzer -- Chapter 11: Ada Chen Rekhi -- Chapter 12: Kieran Hannon -- Chapter 13: Phil Bienert -- Chapter 14: Margaret Molloy -- Chapter 15: Tom Buday -- Chapter 16: John Costello -- Chapter 17: Luanne Calvert -- Chapter 18: Trish Mueller -- Chapter 19: Peter Horst -- Chapter 20: Brian Beitler -- Chapter 21: Walter Levitt -- Chapter 22: Geraldine Calpin -- Chapter 23: Matt Price -- Chapter 24: Susan Lintonsmith -- Chapter 25: Linda Boff -- Chapter 26: Lauren Crampsie -- Chapter 27: Jeff Jones -- Chapter 28: David Doctorow -- Chapter 29: Rishi Dave En línea: http://dx.doi.org/10.1007/978-1-4842-1931-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41454 Chief Marketing Officers at Work [documento electrónico] / Steimle, Josh ; SpringerLink (Online service) . - Berkeley, CA : Apress : Imprint: Apress, 2016 . - XVI, 330 p. 1 illus. in color : online resource.
ISBN : 978-1-4842-1931-7
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Success in business Careers and Management Mangagement Strategy/Leadership Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations-such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School-to startups-such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization Nota de contenido: Chapter 1: Seth Farbman -- Chapter 2 : Heather Zynczak -- Chapter 3: Brian Kenny -- Chapter 4: Louis Gagnon -- Chapter 5: Kevin Marasco -- Chapter 6: Kraig Swensrud -- Chapter 7: Patrick Adams -- Chapter 8: Edith Wong -- Chapter 9: Michael Mendenhall -- Chapter 10: Virginie Glaenzer -- Chapter 11: Ada Chen Rekhi -- Chapter 12: Kieran Hannon -- Chapter 13: Phil Bienert -- Chapter 14: Margaret Molloy -- Chapter 15: Tom Buday -- Chapter 16: John Costello -- Chapter 17: Luanne Calvert -- Chapter 18: Trish Mueller -- Chapter 19: Peter Horst -- Chapter 20: Brian Beitler -- Chapter 21: Walter Levitt -- Chapter 22: Geraldine Calpin -- Chapter 23: Matt Price -- Chapter 24: Susan Lintonsmith -- Chapter 25: Linda Boff -- Chapter 26: Lauren Crampsie -- Chapter 27: Jeff Jones -- Chapter 28: David Doctorow -- Chapter 29: Rishi Dave En línea: http://dx.doi.org/10.1007/978-1-4842-1931-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41454 Ejemplares
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Título : CVs, Resumes, and LinkedIn : A Guide to Professional English Tipo de documento: documento electrónico Autores: Wallwork, Adrian ; SpringerLink (Online service) Editorial: New York, NY : Springer New York Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Guides to Professional English Número de páginas: XVIII, 200 p. 40 illus Il.: online resource ISBN/ISSN/DL: 978-1-4939-0647-5 Idioma : Inglés (eng) Palabras clave: Business Success in business Careers Popular works and Management Mangagement Science, general Clasificación: 658 Empresas. Organización de empresas Resumen: Are you a graduate, postgraduate or PhD student? Are you simply looking for a new job in the private or public sector, in research or industry? If your aim is to produce a professional CV or resume, then this book is for you. Based on interviews with recruiters and HR managers, and an analysis of hundreds of CVs from around 40 different countries, the book is structured as a series of FAQs. Topics covered include: how recruiters and HR people analyse a CV whether using a template is a good idea the difference between a CV and a resume how to present your personal details and whether to include a photo how to write an Executive Summary what to write in each section (Education, Work Experience, Skills, Personal Interests) how to write dates how to highlight your language, communication and team skills how to get and write references You will also learn some hints and strategies for writing a: cover letter LinkedIn profile. reference letter bio The last chapter of the book contains a simple template to help you get the job of your dreams! Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media. Other books in this Professional English series include: Email and Commercial Correspondence User Guides, Manuals, and Technical Writing Meetings, Negotiations, and Socializing Presentations, Demos, and Training Sessions Telephone and Helpdesk Skills Nota de contenido: The Qualities of a Good CV and Resume -- Templates -- Writing Dates -- Personal Details -- The Photograph -- Objectives, Executive Summaries and Personal Statements -- Education -- Work Experience -- Skills -- Personal Interests -- References and Reference Letters -- Cover Letters -- Writing a Bio -- Using LinkedIn -- Final Thoughts En línea: http://dx.doi.org/10.1007/978-1-4939-0647-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35955 CVs, Resumes, and LinkedIn : A Guide to Professional English [documento electrónico] / Wallwork, Adrian ; SpringerLink (Online service) . - New York, NY : Springer New York : Imprint: Springer, 2014 . - XVIII, 200 p. 40 illus : online resource. - (Guides to Professional English) .
ISBN : 978-1-4939-0647-5
Idioma : Inglés (eng)
Palabras clave: Business Success in business Careers Popular works and Management Mangagement Science, general Clasificación: 658 Empresas. Organización de empresas Resumen: Are you a graduate, postgraduate or PhD student? Are you simply looking for a new job in the private or public sector, in research or industry? If your aim is to produce a professional CV or resume, then this book is for you. Based on interviews with recruiters and HR managers, and an analysis of hundreds of CVs from around 40 different countries, the book is structured as a series of FAQs. Topics covered include: how recruiters and HR people analyse a CV whether using a template is a good idea the difference between a CV and a resume how to present your personal details and whether to include a photo how to write an Executive Summary what to write in each section (Education, Work Experience, Skills, Personal Interests) how to write dates how to highlight your language, communication and team skills how to get and write references You will also learn some hints and strategies for writing a: cover letter LinkedIn profile. reference letter bio The last chapter of the book contains a simple template to help you get the job of your dreams! Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media. Other books in this Professional English series include: Email and Commercial Correspondence User Guides, Manuals, and Technical Writing Meetings, Negotiations, and Socializing Presentations, Demos, and Training Sessions Telephone and Helpdesk Skills Nota de contenido: The Qualities of a Good CV and Resume -- Templates -- Writing Dates -- Personal Details -- The Photograph -- Objectives, Executive Summaries and Personal Statements -- Education -- Work Experience -- Skills -- Personal Interests -- References and Reference Letters -- Cover Letters -- Writing a Bio -- Using LinkedIn -- Final Thoughts En línea: http://dx.doi.org/10.1007/978-1-4939-0647-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35955 Ejemplares
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Título : Email and Commercial Correspondence : A Guide to Professional English Tipo de documento: documento electrónico Autores: Wallwork, Adrian ; SpringerLink (Online service) Editorial: New York, NY : Springer New York Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Guides to Professional English Número de páginas: XVIII, 164 p. 6 illus Il.: online resource ISBN/ISSN/DL: 978-1-4939-0635-2 Idioma : Inglés (eng) Palabras clave: Business Success in business Careers Popular works and Management Mangagement Science, general Clasificación: 658 Empresas. Organización de empresas Resumen: If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible. Some of the key guidelines covered include: Write meaningful subject lines - otherwise recipients may not even open your mail. Always put the most important point in the first line - otherwise the reader may not read it. Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes! Be a little too formal than too informal - you don’t want to offend anyone. If you have two long important things to say, say them in separate emails. Give clear instructions and reasonable deadlines. If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. Empathize with your recipient's busy workload. Never translate typical phrases literally - learn equivalent phrases. The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English. Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media. Other books in this Professional English series: CVs, Resumes, and LinkedIn User Guides, Manuals, and Technical Writing Meetings, Negotiations, and Socializing Presentations, Demos, and Training Sessions Telephone and Helpdesk Skills Nota de contenido: Email Addresses -- Subject Lines -- Initial Salutations -- Introductions and Final Salutations -- Making Requests -- Replying to Requests -- Chasing and Being Chased -- Reviewing Documents -- Ensuring Better Communication By Using a Soft Approach -- Recognizing Level of Formality -- Punctuation and Capitalization -- Sending Attachments -- Business Letters -- Planning and Structuring, Avoiding Mistakes in Your English -- Abbreviations, Acronyms and Smileys -- Useful Phrases: Generic -- Useful Phrases: Commercial En línea: http://dx.doi.org/10.1007/978-1-4939-0635-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35951 Email and Commercial Correspondence : A Guide to Professional English [documento electrónico] / Wallwork, Adrian ; SpringerLink (Online service) . - New York, NY : Springer New York : Imprint: Springer, 2014 . - XVIII, 164 p. 6 illus : online resource. - (Guides to Professional English) .
ISBN : 978-1-4939-0635-2
Idioma : Inglés (eng)
Palabras clave: Business Success in business Careers Popular works and Management Mangagement Science, general Clasificación: 658 Empresas. Organización de empresas Resumen: If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible. Some of the key guidelines covered include: Write meaningful subject lines - otherwise recipients may not even open your mail. Always put the most important point in the first line - otherwise the reader may not read it. Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes! Be a little too formal than too informal - you don’t want to offend anyone. If you have two long important things to say, say them in separate emails. Give clear instructions and reasonable deadlines. If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. Empathize with your recipient's busy workload. Never translate typical phrases literally - learn equivalent phrases. The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English. Adrian Wallwork is the author of over 30 books aimed at helping non-native English speakers to communicate more effectively in English. He has published 13 books with Springer Science+Business Media. Other books in this Professional English series: CVs, Resumes, and LinkedIn User Guides, Manuals, and Technical Writing Meetings, Negotiations, and Socializing Presentations, Demos, and Training Sessions Telephone and Helpdesk Skills Nota de contenido: Email Addresses -- Subject Lines -- Initial Salutations -- Introductions and Final Salutations -- Making Requests -- Replying to Requests -- Chasing and Being Chased -- Reviewing Documents -- Ensuring Better Communication By Using a Soft Approach -- Recognizing Level of Formality -- Punctuation and Capitalization -- Sending Attachments -- Business Letters -- Planning and Structuring, Avoiding Mistakes in Your English -- Abbreviations, Acronyms and Smileys -- Useful Phrases: Generic -- Useful Phrases: Commercial En línea: http://dx.doi.org/10.1007/978-1-4939-0635-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35951 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Impact of International Business / Tüselmann, Heinz ; SpringerLink (Online service) ; Buzdugan, Stephen ; Cao, Qi ; Freund, David ; Golesorkhi, Sougand (2016)
Título : Impact of International Business : Challenges and Solutions for Policy and Practice Tipo de documento: documento electrónico Autores: Tüselmann, Heinz ; SpringerLink (Online service) ; Buzdugan, Stephen ; Cao, Qi ; Freund, David ; Golesorkhi, Sougand Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Colección: The Academy of International Business Número de páginas: XXII, 275 p Il.: online resource ISBN/ISSN/DL: 978-1-137-56946-2 Idioma : Inglés (eng) Palabras clave: Business Entrepreneurship Leadership Organization Planning Success in business Careers International enterprises economics and Management Strategy/Leadership Mangagement Economics Clasificación: 334.726 Empresas multinacionales Resumen: The international community is confronted with a new set of challenges, the scale and complexity of which is virtually unprecedented. In this connection, there are heightened demands for international business research to provide guidance for decision-makers on how to solve actual problems. Impact of International Business addresses current challenges and issues, and provides fresh insights that are pertinent for policy and practice. The book examines various contemporary international business issues from various viewpoints, draws on research conducted in different countries, examines IB issues in both developed and emerging country contexts, offers various theoretical perspectives and different methodologies. It provides both rigorous empirical and conceptual advances and insights that are useful and relevant for managers and policy makers in their search for solutions in face of current challenges posed by the international environment En línea: http://dx.doi.org/10.1007/978-1-137-56946-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41397 Impact of International Business : Challenges and Solutions for Policy and Practice [documento electrónico] / Tüselmann, Heinz ; SpringerLink (Online service) ; Buzdugan, Stephen ; Cao, Qi ; Freund, David ; Golesorkhi, Sougand . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XXII, 275 p : online resource. - (The Academy of International Business) .
ISBN : 978-1-137-56946-2
Idioma : Inglés (eng)
Palabras clave: Business Entrepreneurship Leadership Organization Planning Success in business Careers International enterprises economics and Management Strategy/Leadership Mangagement Economics Clasificación: 334.726 Empresas multinacionales Resumen: The international community is confronted with a new set of challenges, the scale and complexity of which is virtually unprecedented. In this connection, there are heightened demands for international business research to provide guidance for decision-makers on how to solve actual problems. Impact of International Business addresses current challenges and issues, and provides fresh insights that are pertinent for policy and practice. The book examines various contemporary international business issues from various viewpoints, draws on research conducted in different countries, examines IB issues in both developed and emerging country contexts, offers various theoretical perspectives and different methodologies. It provides both rigorous empirical and conceptual advances and insights that are useful and relevant for managers and policy makers in their search for solutions in face of current challenges posed by the international environment En línea: http://dx.doi.org/10.1007/978-1-137-56946-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41397 Ejemplares
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