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Título : Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil Tipo de documento: documento electrónico Autores: Schaffmeister, Niklas ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: XX, 405 p. 132 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-19482-0 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world Nota de contenido: Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark En línea: http://dx.doi.org/10.1007/978-3-319-19482-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35669 Brand Building and Marketing in Key Emerging Markets : A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil [documento electrónico] / Schaffmeister, Niklas ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XX, 405 p. 132 illus : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-19482-0
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Globalization Markets and Management Emerging Markets/Globalization Strategy/Leadership Research/Competitive Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world Nota de contenido: Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark En línea: http://dx.doi.org/10.1007/978-3-319-19482-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35669 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Corporate Governance in Emerging Markets / SpringerLink (Online service) ; Sabri Boubaker ; Duc Khuong Nguyen (2014)
Título : Corporate Governance in Emerging Markets : Theories, Practices and Cases Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Sabri Boubaker ; Duc Khuong Nguyen Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: CSR, Sustainability, Ethics & Governance, ISSN 2196-7075 Número de páginas: XXXII, 610 p. 37 illus Il.: online resource ISBN/ISSN/DL: 978-3-642-44955-0 Idioma : Inglés (eng) Palabras clave: Business Globalization Markets ethics Finance Commercial law Macroeconomics and Management Emerging Markets/Globalization Macroeconomics/Monetary Economics//Financial Economics Ethics Finance, general Law Clasificación: 658 Empresas. Organización de empresas Resumen: This book fills the gap between theories and practices of corporate governance in emerging markets by providing the reader with an in-depth understanding of governance mechanisms, practices and cases in these markets. It is an invaluable resource not only for academic researchers and graduate students in law, economics, management and finance, but also for people practicing governance such as lawmakers, policymakers and international organizations promoting best governance practices in emerging countries. Investors can benefit from this book to better understand of these markets and to make judicious investment decisions Nota de contenido: Part I: Corporate Governance and Firm Performance -- Part II: Corporate Governance and Firm Behaviour -- Part III: Corporate Governance Pracices in Emerging Markets -- Part IV: Corporate Governance: Laws, Reforms and Practical Issues -- Part V: Corporate Governance Matters: Lessons from Practitioners En línea: http://dx.doi.org/10.1007/978-3-642-44955-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36183 Corporate Governance in Emerging Markets : Theories, Practices and Cases [documento electrónico] / SpringerLink (Online service) ; Sabri Boubaker ; Duc Khuong Nguyen . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014 . - XXXII, 610 p. 37 illus : online resource. - (CSR, Sustainability, Ethics & Governance, ISSN 2196-7075) .
ISBN : 978-3-642-44955-0
Idioma : Inglés (eng)
Palabras clave: Business Globalization Markets ethics Finance Commercial law Macroeconomics and Management Emerging Markets/Globalization Macroeconomics/Monetary Economics//Financial Economics Ethics Finance, general Law Clasificación: 658 Empresas. Organización de empresas Resumen: This book fills the gap between theories and practices of corporate governance in emerging markets by providing the reader with an in-depth understanding of governance mechanisms, practices and cases in these markets. It is an invaluable resource not only for academic researchers and graduate students in law, economics, management and finance, but also for people practicing governance such as lawmakers, policymakers and international organizations promoting best governance practices in emerging countries. Investors can benefit from this book to better understand of these markets and to make judicious investment decisions Nota de contenido: Part I: Corporate Governance and Firm Performance -- Part II: Corporate Governance and Firm Behaviour -- Part III: Corporate Governance Pracices in Emerging Markets -- Part IV: Corporate Governance: Laws, Reforms and Practical Issues -- Part V: Corporate Governance Matters: Lessons from Practitioners En línea: http://dx.doi.org/10.1007/978-3-642-44955-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36183 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Global Business Strategy : Multinational Corporations Venturing into Emerging Markets Tipo de documento: documento electrónico Autores: Kazuyuki Motohashi ; SpringerLink (Online service) Editorial: Tokyo : Springer Japan Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: XVII, 259 p. 48 illus., 45 illus. in color Il.: online resource ISBN/ISSN/DL: 978-4-431-55468-4 Idioma : Inglés (eng) Palabras clave: Business Leadership Management Industrial management Production Globalization Markets International economics and Emerging Markets/Globalization Innovation/Technology Strategy/Leadership Economics Operations Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management Nota de contenido: 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India’s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals’ R&D in China and India -- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor’s Expansion in India -- 15. Strategy Integration at the Global Level En línea: http://dx.doi.org/10.1007/978-4-431-55468-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35831 Global Business Strategy : Multinational Corporations Venturing into Emerging Markets [documento electrónico] / Kazuyuki Motohashi ; SpringerLink (Online service) . - Tokyo : Springer Japan : Imprint: Springer, 2015 . - XVII, 259 p. 48 illus., 45 illus. in color : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-4-431-55468-4
Idioma : Inglés (eng)
Palabras clave: Business Leadership Management Industrial management Production Globalization Markets International economics and Emerging Markets/Globalization Innovation/Technology Strategy/Leadership Economics Operations Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management Nota de contenido: 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India’s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R&D Management -- 12. Multinationals’ R&D in China and India -- 13. Thailand’s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor’s Expansion in India -- 15. Strategy Integration at the Global Level En línea: http://dx.doi.org/10.1007/978-4-431-55468-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35831 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : India and China in the Emerging Dynamics of East Asia Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; G. V. C. Naidu ; Mumin Chen ; Raviprasad Narayanan Editorial: New Delhi : Springer India Fecha de publicación: 2015 Otro editor: Imprint: Springer Número de páginas: XIII, 178 p Il.: online resource ISBN/ISSN/DL: 978-81-322-2138-8 Idioma : Inglés (eng) Palabras clave: Globalization Markets International relations economics Economic policy Development growth Economics Relations Emerging Markets/Globalization Policy Growth Clasificación: 658 Empresas. Organización de empresas Resumen: Though considerable research literature is now available on China–India relations, most of it still follows a conventional narrative, viewing the relationship through the narrow conflictual prism limited to South Asia than in the new, larger perspective, especially in the context of emerging East Asian dynamics. This book offers comprehensive analyses of some of these issues in papers addressing two broad themes. One, significant trends in the relationship between China and India on a range of issues, including economic development models, their military strategies, and the boundary dispute; and two, how others are responding to the rise of India and China and their impact on East Asia. Together, the chapters constitute a comprehensive study on both China–India relations and their concurrent rise, including a variety of perspectives and methodologies. Written by some of the top experts on the subject from India, China, Japan, and Taiwan and covering a broad range of issues, the book will generate considerable interest in understanding this relatively neglected dimension of today’s East Asia Nota de contenido: Chapter 1. Introduction -- Chapter 2. India, China and East Asia -- Chapter 3. India and China in the Emerging Asian Economic Architecture -- Chapter 4. Taiwan-India Relations under the Shadow of A Rising China -- Chapter 5. The Indian Growth Model: A Chinese Perspective -- Chapter 6. The Past, the Problems, and the Prospect of the ‘Chindia’ Alliance -- Chapter 7. Fence Sitting, Prolonged Talks: The India–China Boundary Dispute -- Chapter 8. India and China: Sifting the ‘generic’ from the ‘specific'. Chapter 9. China and India: Comparisons of Naval Strategies and Future Competition -- Chapter 10. Pure Commercial or More than Strategic? An Observation of China’s Establishment of Overseas Naval Bases -- Chapter 11. Japanese Perspective on the Rise of India and China and their Impact on East Asia En línea: http://dx.doi.org/10.1007/978-81-322-2138-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35847 India and China in the Emerging Dynamics of East Asia [documento electrónico] / SpringerLink (Online service) ; G. V. C. Naidu ; Mumin Chen ; Raviprasad Narayanan . - New Delhi : Springer India : Imprint: Springer, 2015 . - XIII, 178 p : online resource.
ISBN : 978-81-322-2138-8
Idioma : Inglés (eng)
Palabras clave: Globalization Markets International relations economics Economic policy Development growth Economics Relations Emerging Markets/Globalization Policy Growth Clasificación: 658 Empresas. Organización de empresas Resumen: Though considerable research literature is now available on China–India relations, most of it still follows a conventional narrative, viewing the relationship through the narrow conflictual prism limited to South Asia than in the new, larger perspective, especially in the context of emerging East Asian dynamics. This book offers comprehensive analyses of some of these issues in papers addressing two broad themes. One, significant trends in the relationship between China and India on a range of issues, including economic development models, their military strategies, and the boundary dispute; and two, how others are responding to the rise of India and China and their impact on East Asia. Together, the chapters constitute a comprehensive study on both China–India relations and their concurrent rise, including a variety of perspectives and methodologies. Written by some of the top experts on the subject from India, China, Japan, and Taiwan and covering a broad range of issues, the book will generate considerable interest in understanding this relatively neglected dimension of today’s East Asia Nota de contenido: Chapter 1. Introduction -- Chapter 2. India, China and East Asia -- Chapter 3. India and China in the Emerging Asian Economic Architecture -- Chapter 4. Taiwan-India Relations under the Shadow of A Rising China -- Chapter 5. The Indian Growth Model: A Chinese Perspective -- Chapter 6. The Past, the Problems, and the Prospect of the ‘Chindia’ Alliance -- Chapter 7. Fence Sitting, Prolonged Talks: The India–China Boundary Dispute -- Chapter 8. India and China: Sifting the ‘generic’ from the ‘specific'. Chapter 9. China and India: Comparisons of Naval Strategies and Future Competition -- Chapter 10. Pure Commercial or More than Strategic? An Observation of China’s Establishment of Overseas Naval Bases -- Chapter 11. Japanese Perspective on the Rise of India and China and their Impact on East Asia En línea: http://dx.doi.org/10.1007/978-81-322-2138-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35847 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Innovation capabilities in emerging markets / María Cortina Ortiz (2019)
Título : Innovation capabilities in emerging markets : from developing to developed: evidence from Hyundai, Tata Motors and Lenovo Tipo de documento: texto impreso Autores: María Cortina Ortiz, Autor ; Sylvia Rohlfer, Director de tesi Fecha de publicación: 2019 Número de páginas: 50 h. Il.: gráf., tablas Dimensiones: 30 cm Nota general: Grado en Administración y Dirección de Empresas Idioma : Inglés (eng) Materias: Gestión del conocimiento
Innovación tecnológica
Países emergentesPalabras clave: Emerging markets, companies, business, innovation, capabilities, case study Clasificación: 658.011.8 Gestión del conocimiento. Innovación y mejoras en las organizaciones Resumen: The aim of this project is to expand the literature about innovation capabilities building process in emerging countries, as there is a lack of information on this topic. Development of emerging economies is an issue of importance for business, as new opportunities for investment and contribution to the economy evolution arise from them. For that reason, here is developed a research analysis on three companies from different countries that are still considered as emerging economies and had successfully land in the industrialized, developed and globalized world. They had to face many challenges because the changing environments in their countries, in terms of governments, trade barriers and other transitions. They also took advantages of the small opportunities they had in order to make an innovative performance, and therefore, a significant impact in their actual and potential customers. All that variables affected the innovations capability building process of each of them. Therefore,the outstanding ones had been displayed during thispaper following previous literature models, in order to contribute to this matter of interest. As a comparative analysis and in order to see how these economies are currently positioned in the world, a little research on innovation capabilities of European and North America had been made, reaching to the conclusion that none of them have significant differences, but there are still things that emerging market countries must learn and apply in order to catch them. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=46485 Innovation capabilities in emerging markets : from developing to developed: evidence from Hyundai, Tata Motors and Lenovo [texto impreso] / María Cortina Ortiz, Autor ; Sylvia Rohlfer, Director de tesi . - 2019 . - 50 h. : gráf., tablas ; 30 cm.
Grado en Administración y Dirección de Empresas
Idioma : Inglés (eng)
Materias: Gestión del conocimiento
Innovación tecnológica
Países emergentesPalabras clave: Emerging markets, companies, business, innovation, capabilities, case study Clasificación: 658.011.8 Gestión del conocimiento. Innovación y mejoras en las organizaciones Resumen: The aim of this project is to expand the literature about innovation capabilities building process in emerging countries, as there is a lack of information on this topic. Development of emerging economies is an issue of importance for business, as new opportunities for investment and contribution to the economy evolution arise from them. For that reason, here is developed a research analysis on three companies from different countries that are still considered as emerging economies and had successfully land in the industrialized, developed and globalized world. They had to face many challenges because the changing environments in their countries, in terms of governments, trade barriers and other transitions. They also took advantages of the small opportunities they had in order to make an innovative performance, and therefore, a significant impact in their actual and potential customers. All that variables affected the innovations capability building process of each of them. Therefore,the outstanding ones had been displayed during thispaper following previous literature models, in order to contribute to this matter of interest. As a comparative analysis and in order to see how these economies are currently positioned in the world, a little research on innovation capabilities of European and North America had been made, reaching to the conclusion that none of them have significant differences, but there are still things that emerging market countries must learn and apply in order to catch them. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=46485 Ejemplares (1)
Signatura Medio Ubicación Sub-localización Sección Estado TFG GADE 2019-13 Tesis e Investigaciones Campus Leonardo Prieto Castro Depósito Consulta en sala
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