Resultado de la búsqueda
34 búsqueda de la palabra clave 'E-commerce'
Refinar búsqueda Generar rss de la búsqueda
Link de la búsqueda
Título : E-Commerce Strategy : Text and Cases Tipo de documento: documento electrónico Autores: Sanjay Mohapatra ; SpringerLink (Online service) Editorial: Boston, MA : Springer US Fecha de publicación: 2013 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: XVIII, 262 p Il.: online resource ISBN/ISSN/DL: 978-1-4614-4142-7 Idioma : Inglés (eng) Palabras clave: Business Information technology Data processing E-commerce and Management IT in e-Commerce/e-business Systems Applications (incl. Internet) Clasificación: 658 Empresas. Organización de empresas Resumen: This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com Nota de contenido: Understanding E-commerce -- Technology of E-commerce -- Web Page Hosting -- Concepts in E-commerce -- Understanding E-commerce Product Design Strategy -- E-commerce and Online Auctions -- E-commerce Strategy -- Channels in E-commerce -- E-commerce Portal Design Strategy -- Future Trend - Social Commerce -- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time En línea: http://dx.doi.org/10.1007/978-1-4614-4142-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36396 E-Commerce Strategy : Text and Cases [documento electrónico] / Sanjay Mohapatra ; SpringerLink (Online service) . - Boston, MA : Springer US : Imprint: Springer, 2013 . - XVIII, 262 p : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-1-4614-4142-7
Idioma : Inglés (eng)
Palabras clave: Business Information technology Data processing E-commerce and Management IT in e-Commerce/e-business Systems Applications (incl. Internet) Clasificación: 658 Empresas. Organización de empresas Resumen: This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporations to show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates ‘people focused’ approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com Nota de contenido: Understanding E-commerce -- Technology of E-commerce -- Web Page Hosting -- Concepts in E-commerce -- Understanding E-commerce Product Design Strategy -- E-commerce and Online Auctions -- E-commerce Strategy -- Channels in E-commerce -- E-commerce Portal Design Strategy -- Future Trend - Social Commerce -- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time En línea: http://dx.doi.org/10.1007/978-1-4614-4142-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36396 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life / Vijayan Sugumaran ; SpringerLink (Online service) ; Victoria Yoon ; Shaw, Michael J (2016)
Título : E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life : 15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers Tipo de documento: documento electrónico Autores: Vijayan Sugumaran ; SpringerLink (Online service) ; Victoria Yoon ; Shaw, Michael J Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Lecture Notes in Business Information Processing, ISSN 1865-1348 num. 258 Número de páginas: XI, 240 p. 33 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-45408-5 Idioma : Inglés (eng) Palabras clave: Computer science Management information systems E-business Electronic commerce E-commerce Big data Application software Science e-Commerce/e-business e-Business/e-Commerce Appl. in Administrative Data Processing Information Systems Applications (incl. Internet) Data/Analytics Business Clasificación: 658 Empresas. Organización de empresas Resumen: This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was "Leveraging Service Computing and Big Data Analytics for E-Commerce", and thus the workshop provided an interactive forum by bringing together researchers and practitioners from all over the world to explore the latest challenges of next-generation e-Business systems and the potential of service computing and big data analytics. The 11 full and 17 short papers, which were selected from 45 submissions to the workshop, addressed a broad coverage of technical, managerial, economic, and strategic issues related to e-business, with emphasis on service computing and big data analytics. They employed various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science Nota de contenido: Sentiment Analysis of Twitter users over Time: The Case of the Boston Bombing Tragedy -- Discovering the Voice from Travelers: A Sentiment Analysis for Online Reviews -- Design of Intelligent Agents for Supply Chain Management -- Investigating IT Standardization Process through the lens of Theory of Communicative Action -- Acquiring High Quality Customer Data with Low Cost -- The Mobile Internet as Antecedent for Down-Scoping Corporate Service Portfolios -- Does Self-Promotion on Social Media Boost Career? Evidences from the Market for Executives -- The Ethics of Online Social Network Forensics: A Research Agenda -- Digital Leadership through Service Computing: Agility Driven by Interconnected System and Business Architectures -- Are Online Reviewers Leaving? Heterogeneity in Reviewing Behavior -- The Role of Web and e-Commerce in Poverty Reduction: Ecological Systems Theory -- A Social Media Analytic Approach to Investigate Career Success of Corporate Executives -- Using Text Mining Analytics to Understand IT Internal Control Weaknesses -- Creating realistic synthetic incident data -- Rumor and Truth Spread Patterns on Social Network Sites during Social Crisis: Big Data Analytics Approach -- The Big Data Analysis of the Next Generation Video Surveillance System for Public Security -- Wish Lists and Shopping Carts: A Study of Visual Metaphors on Arab E-Commerce Websites -- Creditworthiness analysis in E-commerce lending business: A cross-business creditworthiness analysis model -- Empirical Investigation of Partnership and Mediating Effect of Mode of Partnership on Innovation Outcome of IT firms -- Privacy calculus theory and its applicability for Emerging Technologies -- IT Risk-Return: A Firm Level Empirical Study for Indian Firms -- Use of Ontologies in Information Systems Development -- Framework for Using New Age Technology to Increase Effectiveness of Project Communication for Outsourced IT Projects Executed from Offshore -- Does Too Much Regulation Kill the Online Gambling Industry?: An Empirical Analysis of Regulation Effects Using VAR Model -- Developing and Evaluating a Readability Measure for Microblogging Communication -- Message or Messenger: An Empirical Analysis on Tumblr Reblogging Behavior -- The impact of patient web portals on readmissions through IT based reminder systems -- Comparison of Hedonic and Utilitarian Digital Products based on Consumer Addiction, Technology Frustration and Consumer Evaluation En línea: http://dx.doi.org/10.1007/978-3-319-45408-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41075 E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life : 15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers [documento electrónico] / Vijayan Sugumaran ; SpringerLink (Online service) ; Victoria Yoon ; Shaw, Michael J . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XI, 240 p. 33 illus : online resource. - (Lecture Notes in Business Information Processing, ISSN 1865-1348; 258) .
ISBN : 978-3-319-45408-5
Idioma : Inglés (eng)
Palabras clave: Computer science Management information systems E-business Electronic commerce E-commerce Big data Application software Science e-Commerce/e-business e-Business/e-Commerce Appl. in Administrative Data Processing Information Systems Applications (incl. Internet) Data/Analytics Business Clasificación: 658 Empresas. Organización de empresas Resumen: This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was "Leveraging Service Computing and Big Data Analytics for E-Commerce", and thus the workshop provided an interactive forum by bringing together researchers and practitioners from all over the world to explore the latest challenges of next-generation e-Business systems and the potential of service computing and big data analytics. The 11 full and 17 short papers, which were selected from 45 submissions to the workshop, addressed a broad coverage of technical, managerial, economic, and strategic issues related to e-business, with emphasis on service computing and big data analytics. They employed various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science Nota de contenido: Sentiment Analysis of Twitter users over Time: The Case of the Boston Bombing Tragedy -- Discovering the Voice from Travelers: A Sentiment Analysis for Online Reviews -- Design of Intelligent Agents for Supply Chain Management -- Investigating IT Standardization Process through the lens of Theory of Communicative Action -- Acquiring High Quality Customer Data with Low Cost -- The Mobile Internet as Antecedent for Down-Scoping Corporate Service Portfolios -- Does Self-Promotion on Social Media Boost Career? Evidences from the Market for Executives -- The Ethics of Online Social Network Forensics: A Research Agenda -- Digital Leadership through Service Computing: Agility Driven by Interconnected System and Business Architectures -- Are Online Reviewers Leaving? Heterogeneity in Reviewing Behavior -- The Role of Web and e-Commerce in Poverty Reduction: Ecological Systems Theory -- A Social Media Analytic Approach to Investigate Career Success of Corporate Executives -- Using Text Mining Analytics to Understand IT Internal Control Weaknesses -- Creating realistic synthetic incident data -- Rumor and Truth Spread Patterns on Social Network Sites during Social Crisis: Big Data Analytics Approach -- The Big Data Analysis of the Next Generation Video Surveillance System for Public Security -- Wish Lists and Shopping Carts: A Study of Visual Metaphors on Arab E-Commerce Websites -- Creditworthiness analysis in E-commerce lending business: A cross-business creditworthiness analysis model -- Empirical Investigation of Partnership and Mediating Effect of Mode of Partnership on Innovation Outcome of IT firms -- Privacy calculus theory and its applicability for Emerging Technologies -- IT Risk-Return: A Firm Level Empirical Study for Indian Firms -- Use of Ontologies in Information Systems Development -- Framework for Using New Age Technology to Increase Effectiveness of Project Communication for Outsourced IT Projects Executed from Offshore -- Does Too Much Regulation Kill the Online Gambling Industry?: An Empirical Analysis of Regulation Effects Using VAR Model -- Developing and Evaluating a Readability Measure for Microblogging Communication -- Message or Messenger: An Empirical Analysis on Tumblr Reblogging Behavior -- The impact of patient web portals on readmissions through IT based reminder systems -- Comparison of Hedonic and Utilitarian Digital Products based on Consumer Addiction, Technology Frustration and Consumer Evaluation En línea: http://dx.doi.org/10.1007/978-3-319-45408-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41075 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Exporting : The Definitive Guide to Selling Abroad Profitably Tipo de documento: documento electrónico Autores: Laurel J. Delaney ; SpringerLink (Online service) Editorial: Berkeley ; New York : Apress Fecha de publicación: 2016 Número de páginas: XXI, 585 p. 10 illus., 7 illus. in color Il.: online resource ISBN/ISSN/DL: 978-1-4842-2193-8 Idioma : Inglés (eng) Palabras clave: Business Management science Internet marketing Small business New enterprises E-business Electronic commerce E-commerce Trade Commerce and Management, general e-Business/e-Commerce Start-Ups/Venture Capital Online Marketing/Social Media Clasificación: 339.564 Exportación Resumen: "Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether-and how-to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with deeply practical guidance."-Jim Collins, author of Good to Great and co-author of Beyond Entrepreneurship Gain the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. This book is the bible for entrepreneurs and small business owners taking their US businesses to the next level of growth through exports. Exporting empowers readers with the can-do confidence to tackle the challenges and opportunities of exporting, leading to greater revenues, stability, and profitability for your business. With 70 percent of global buying power lying outside US borders, exporting is not just an option for ambitious entrepreneurs-it's an absolute must for building and sustaining a successful future. Typically, exporting first appears on the radar of small businesses as unsolicited inquiries from foreign customers on the web via your email, website, blog, or Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid? Reflecting the rapid rate of change in national and global trade regulations and economic conditions, this second edition contains extensive updates and enhancements of the first edition's data and citations; actual and prospective multilateral trade agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules; interviews with trade and sector specialists; economic trends and shocks affecting export opportunities and risks in various regions and sectors; and the annotated selection of recommended exporting resource sites. Exporting: The Definitive Guide to Selling Abroad Profitably: Lays out simple steps and tips to conduct market research, find customers, open new markets, create an export business plan, get paid, and ship goods and services efficiently and profitably Shows you how to use the Internet and social media to mediate the exporting process and expand your international presence Details how the US government helps exporters and how to avoid foreign regulatory pitfalls Nota de contenido: Part I Building Your Foundations for Exporting -- Chapter 1 Are You Ready to Export? -- Chapter 2 Writing an Export Business Plan -- Chapter 3 Prepping For Exports -- Chapter 4 The Human Side of an Export Enterprise -- Part II Creating and Using Online Marketing Platforms -- Chapter 5 Online Fundamentals -- Chapter 6 Creating a Social Media and Networking Presence -- Chapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success -- Chapter 8 The E-Commerce Connectivity Craze -- Chapter 9 The Mobile World at Work -- Chapter 10 Marketing Your Business Worldwide -- Part III Mapping Out Your Export Journey -- Chapter 11 Choosing a Product to Export -- Chapter 12 Exploring Your Territory -- Chapter 13 Preparing and Adapting Your Product for the Export Marketplace -- Chapter 14 Preparing Your Service for Export -- Chapter 15 Web Design with the World in Mind -- Part IV Developing Sales and Distribution Capabilities -- Chapter 16 Finding Cross-Border Customers -- Chapter 17 Methods of Exporting -- Part V Managing the Transaction -- Chapter 18 Transport, Logistics, and Fulfillment Options -- Chapter 19 Pricing and Preparing Quotations -- Chapter 20 Getting Paid -- Chapter 21 Booking, Marking, Labeling, and Insuring -- Chapter 22 Documentation, Export Licensing, and Other Procedures -- Part VI Keep Building Your Business -- Chapter 23 In Pursuit of Exceptional Export Service -- Chapter 24 Cross-Cultural Learning -- Part VII The Export Journey -- Chapter 25 Global Ethics -- Chapter 26 International Business Travel and Security Tips -- Chapter 27 Women Business Owners -- Chapter 28 New Challenging Frontiers in Emerging Markets -- Chapter 29 The Top Ten Export Business Markets -- Part VIII Export Mastery -- Chapter 30 Export Success -- Chapter 31 Essential Keys to Export Success En línea: http://dx.doi.org/10.1007/978-1-4842-2193-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41460 Exporting : The Definitive Guide to Selling Abroad Profitably [documento electrónico] / Laurel J. Delaney ; SpringerLink (Online service) . - Berkeley ; New York : Apress, 2016 . - XXI, 585 p. 10 illus., 7 illus. in color : online resource.
ISBN : 978-1-4842-2193-8
Idioma : Inglés (eng)
Palabras clave: Business Management science Internet marketing Small business New enterprises E-business Electronic commerce E-commerce Trade Commerce and Management, general e-Business/e-Commerce Start-Ups/Venture Capital Online Marketing/Social Media Clasificación: 339.564 Exportación Resumen: "Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether-and how-to go global must be addressed. Delaney shows yet again her passionate dedication to serving her readers with deeply practical guidance."-Jim Collins, author of Good to Great and co-author of Beyond Entrepreneurship Gain the knowledge you need to market, sell, and fulfill orders internationally, taking full advantage of the Internet and the opportunities it creates. This book is the bible for entrepreneurs and small business owners taking their US businesses to the next level of growth through exports. Exporting empowers readers with the can-do confidence to tackle the challenges and opportunities of exporting, leading to greater revenues, stability, and profitability for your business. With 70 percent of global buying power lying outside US borders, exporting is not just an option for ambitious entrepreneurs-it's an absolute must for building and sustaining a successful future. Typically, exporting first appears on the radar of small businesses as unsolicited inquiries from foreign customers on the web via your email, website, blog, or Facebook page. People outside your country want your product, and they want it now. The problem is that most small business owners do not know how to service these inquiries. What's the best way to ship goods? Do I need a license? Should I sell through wholesalers in specific countries or directly to consumers? How will I get paid? Reflecting the rapid rate of change in national and global trade regulations and economic conditions, this second edition contains extensive updates and enhancements of the first edition's data and citations; actual and prospective multilateral trade agreements, especially the TPP and TTIP; CFR, EAR, and BIS rules; interviews with trade and sector specialists; economic trends and shocks affecting export opportunities and risks in various regions and sectors; and the annotated selection of recommended exporting resource sites. Exporting: The Definitive Guide to Selling Abroad Profitably: Lays out simple steps and tips to conduct market research, find customers, open new markets, create an export business plan, get paid, and ship goods and services efficiently and profitably Shows you how to use the Internet and social media to mediate the exporting process and expand your international presence Details how the US government helps exporters and how to avoid foreign regulatory pitfalls Nota de contenido: Part I Building Your Foundations for Exporting -- Chapter 1 Are You Ready to Export? -- Chapter 2 Writing an Export Business Plan -- Chapter 3 Prepping For Exports -- Chapter 4 The Human Side of an Export Enterprise -- Part II Creating and Using Online Marketing Platforms -- Chapter 5 Online Fundamentals -- Chapter 6 Creating a Social Media and Networking Presence -- Chapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success -- Chapter 8 The E-Commerce Connectivity Craze -- Chapter 9 The Mobile World at Work -- Chapter 10 Marketing Your Business Worldwide -- Part III Mapping Out Your Export Journey -- Chapter 11 Choosing a Product to Export -- Chapter 12 Exploring Your Territory -- Chapter 13 Preparing and Adapting Your Product for the Export Marketplace -- Chapter 14 Preparing Your Service for Export -- Chapter 15 Web Design with the World in Mind -- Part IV Developing Sales and Distribution Capabilities -- Chapter 16 Finding Cross-Border Customers -- Chapter 17 Methods of Exporting -- Part V Managing the Transaction -- Chapter 18 Transport, Logistics, and Fulfillment Options -- Chapter 19 Pricing and Preparing Quotations -- Chapter 20 Getting Paid -- Chapter 21 Booking, Marking, Labeling, and Insuring -- Chapter 22 Documentation, Export Licensing, and Other Procedures -- Part VI Keep Building Your Business -- Chapter 23 In Pursuit of Exceptional Export Service -- Chapter 24 Cross-Cultural Learning -- Part VII The Export Journey -- Chapter 25 Global Ethics -- Chapter 26 International Business Travel and Security Tips -- Chapter 27 Women Business Owners -- Chapter 28 New Challenging Frontiers in Emerging Markets -- Chapter 29 The Top Ten Export Business Markets -- Part VIII Export Mastery -- Chapter 30 Export Success -- Chapter 31 Essential Keys to Export Success En línea: http://dx.doi.org/10.1007/978-1-4842-2193-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41460 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : "Internet Plus" Pathways to the Transformation of China's Property Sector Tipo de documento: documento electrónico Autores: Shusong Ba ; Xianling Yang ; SpringerLink (Online service) Editorial: Singapore : Springer Singapore Fecha de publicación: 2016 Otro editor: Imprint: Springer Número de páginas: XIII, 168 p. 113 illus., 93 illus. in color Il.: online resource ISBN/ISSN/DL: 978-981-10-1699-8 Idioma : Inglés (eng) Palabras clave: Business E-business Electronic commerce E-commerce Real estate management and Management Estate e-Business/e-Commerce Clasificación: 658 Empresas. Organización de empresas Resumen: This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the perspectives of investors as well as researchers. It explains how the Internet can transform an industry, enabling readers to spot potential investment opportunities. Nota de contenido: Chapter 1 Existing Homes to Take Over China's Housing Market -- Chapter 2 Changes in Pre-Internet Real Estate Brokerage Industry in the US over the Century -- Chapter 3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry? -- Chapter 4 The Impossible Trinity -- Chapter 5 Why does the Internet Impact China More Tremendously? -- Chapter 6 Zillow - Online Media Tycoon in US Real Estate Brokerage Industry -- Chapter 7 Redfin - A Developing Vertical E-commerce Model -- Chapter 8 The Falls and Turns of Real Estate Media -- Chapter 9 How Should China's Real Estate Brokerages Transform Themselves? -- Chapter 10 Are the Sharing Economy and the Maker Economy Here to Stay? -- Chapter 11 How to Build a Data Ecosystem for Real Estates? -- Chapter 12 Long-term Apartment Rentals for Youth- a New Frontier En línea: http://dx.doi.org/10.1007/978-981-10-1699-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41249 "Internet Plus" Pathways to the Transformation of China's Property Sector [documento electrónico] / Shusong Ba ; Xianling Yang ; SpringerLink (Online service) . - Singapore : Springer Singapore : Imprint: Springer, 2016 . - XIII, 168 p. 113 illus., 93 illus. in color : online resource.
ISBN : 978-981-10-1699-8
Idioma : Inglés (eng)
Palabras clave: Business E-business Electronic commerce E-commerce Real estate management and Management Estate e-Business/e-Commerce Clasificación: 658 Empresas. Organización de empresas Resumen: This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the perspectives of investors as well as researchers. It explains how the Internet can transform an industry, enabling readers to spot potential investment opportunities. Nota de contenido: Chapter 1 Existing Homes to Take Over China's Housing Market -- Chapter 2 Changes in Pre-Internet Real Estate Brokerage Industry in the US over the Century -- Chapter 3 What Changes Has the Internet Brought to the Real Estate Brokerage Industry? -- Chapter 4 The Impossible Trinity -- Chapter 5 Why does the Internet Impact China More Tremendously? -- Chapter 6 Zillow - Online Media Tycoon in US Real Estate Brokerage Industry -- Chapter 7 Redfin - A Developing Vertical E-commerce Model -- Chapter 8 The Falls and Turns of Real Estate Media -- Chapter 9 How Should China's Real Estate Brokerages Transform Themselves? -- Chapter 10 Are the Sharing Economy and the Maker Economy Here to Stay? -- Chapter 11 How to Build a Data Ecosystem for Real Estates? -- Chapter 12 Long-term Apartment Rentals for Youth- a New Frontier En línea: http://dx.doi.org/10.1007/978-981-10-1699-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41249 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels Tipo de documento: documento electrónico Autores: Manuel Trenz ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Progress in IS, ISSN 2196-8705 Número de páginas: XV, 153 p. 30 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-16115-0 Idioma : Inglés (eng) Palabras clave: Business Marketing Production management Information technology Data processing Sales E-commerce and Management IT in e-Commerce/e-business Sales/Distribution Operations Clasificación: 658 Empresas. Organización de empresas Resumen: This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet Nota de contenido: Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection En línea: http://dx.doi.org/10.1007/978-3-319-16115-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35604 Multichannel Commerce : A Consumer Perspective on the Integration of Physical and Electronic Channels [documento electrónico] / Manuel Trenz ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XV, 153 p. 30 illus : online resource. - (Progress in IS, ISSN 2196-8705) .
ISBN : 978-3-319-16115-0
Idioma : Inglés (eng)
Palabras clave: Business Marketing Production management Information technology Data processing Sales E-commerce and Management IT in e-Commerce/e-business Sales/Distribution Operations Clasificación: 658 Empresas. Organización de empresas Resumen: This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet Nota de contenido: Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection En línea: http://dx.doi.org/10.1007/978-3-319-16115-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35604 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Permalink
PermalinkPermalinkPermalinkPermalink
