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Título : Communication in Organizational Environments : Functions, Determinants and Areas of Influence Tipo de documento: documento electrónico Autores: Anna Rogala ; Sylwester Bialowas ; SpringerLink (Online service) Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XXV, 254 p Il.: online resource ISBN/ISSN/DL: 978-1-137-54703-3 Idioma : Inglés (eng) Palabras clave: Business Public relations Leadership Organization Planning Personnel management and Management Corporate Communication/Public Relations Human Resource Strategy/Leadership Clasificación: 658.012.6 Negociación. Cooperación. Comunicación en la empresa Resumen: This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management. Nota de contenido: Chapter 1 - Theory of communication: evolution, approaches, models -- Chapter 2 - Internal communication in an organization -- Chapter 3 - Functions and objectives of internal communication -- Chapter 4 - Communication behaviours in an organization -- Chapter 5 - Determinants of internal communication effectiveness -- Chapter 6 - Internal and external communication - in search of coherence. En línea: http://dx.doi.org/10.1057/978-1-137-54703-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41370 Communication in Organizational Environments : Functions, Determinants and Areas of Influence [documento electrónico] / Anna Rogala ; Sylwester Bialowas ; SpringerLink (Online service) . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XXV, 254 p : online resource.
ISBN : 978-1-137-54703-3
Idioma : Inglés (eng)
Palabras clave: Business Public relations Leadership Organization Planning Personnel management and Management Corporate Communication/Public Relations Human Resource Strategy/Leadership Clasificación: 658.012.6 Negociación. Cooperación. Comunicación en la empresa Resumen: This book showcases an interdisciplinary and comprehensive study of the issues related to communication in corporate environments. Including perspectives from psychology, sociology and management science, Communication in Organizational Environments analyzes original quantitative and qualitative research, and determines the functions, objectives and conditions of effective internal communication. In this book, the authors bridge the gap in the literature on the management of corporate internal communication, and provide a tool for measuring communication effectiveness. Useful as a guide for internal communication managers in various organizations, this book is also important reading for academics in corporate communication, public relations, corporate management and behaviour, and human resource management. Nota de contenido: Chapter 1 - Theory of communication: evolution, approaches, models -- Chapter 2 - Internal communication in an organization -- Chapter 3 - Functions and objectives of internal communication -- Chapter 4 - Communication behaviours in an organization -- Chapter 5 - Determinants of internal communication effectiveness -- Chapter 6 - Internal and external communication - in search of coherence. En línea: http://dx.doi.org/10.1057/978-1-137-54703-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41370 Ejemplares
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Título : Professionalizing Public Relations : History, Gender and Education Tipo de documento: documento electrónico Autores: Kate Fitch ; SpringerLink (Online service) Editorial: London : Palgrave Macmillan UK Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XIX, 154 p Il.: online resource ISBN/ISSN/DL: 978-1-137-57309-4 Idioma : Inglés (eng) Palabras clave: Business Public relations Industrial sociology and Management Corporate Communication/Public Relations Sociology of Work Clasificación: 658 Empresas. Organización de empresas Resumen: This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors. Nota de contenido: Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion En línea: http://dx.doi.org/10.1057/978-1-137-57309-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41403 Professionalizing Public Relations : History, Gender and Education [documento electrónico] / Kate Fitch ; SpringerLink (Online service) . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XIX, 154 p : online resource.
ISBN : 978-1-137-57309-4
Idioma : Inglés (eng)
Palabras clave: Business Public relations Industrial sociology and Management Corporate Communication/Public Relations Sociology of Work Clasificación: 658 Empresas. Organización de empresas Resumen: This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. Kate Fitch is a senior lecturer and Academic Chair at Murdoch University, Australia. Her research interests include gender and public relations, promotional and popular culture, and public relations history. Prior to joining Murdoch University in 2001, Kate worked in public relations and management in arts, community and government sectors. Nota de contenido: Introduction -- Chapter 1: The professionalisation of public relations in Australia -- Chapter 2: Education and the professional project -- Chapter 3: Women, feminisation and professionalisation -- Chapter 4: A critical history of public relations -- Conclusion En línea: http://dx.doi.org/10.1057/978-1-137-57309-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41403 Ejemplares
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Título : Public Management : Theory and Practice Tipo de documento: documento electrónico Autores: Konrad Raczkowski ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Número de páginas: XVII, 235 p. 23 illus., 4 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-20312-6 Idioma : Inglés (eng) Palabras clave: Public relations Organization Planning Business ethics policy administration Economics Administration Policy Corporate Communication/Public Relations Ethics Clasificación: 330 Economía en general Resumen: Public management is undoubtedly an acknowledged area of management science, but with meager empirical research. This book takes this challenge and presents a rare analysis of public management from the perspective of 12 Prime Ministers of Poland who governed between 1989 and 2014. The author features the concepts, practice and challenges of public management by making use of direct interviews with the Prime Ministers according to the classical management functions of planning, organization, direction and controlling. The book also presents a theoretical inquiry which redefines public management by breaking away from the traditional paradigm of public management, and introducing a 'mega-organizational' understanding of the state within new institutional economics Nota de contenido: State as a Special Organisation of Society -- Planning and Decision Making in Public Management -- State Organisation for Institutional and Systemic Perspective -- Managing and Leading in Public Organisations -- Control and its Regulative Function in Public Management -- Governance and Public Management Practice in Poland En línea: http://dx.doi.org/10.1007/978-3-319-20312-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42145 Public Management : Theory and Practice [documento electrónico] / Konrad Raczkowski ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XVII, 235 p. 23 illus., 4 illus. in color : online resource.
ISBN : 978-3-319-20312-6
Idioma : Inglés (eng)
Palabras clave: Public relations Organization Planning Business ethics policy administration Economics Administration Policy Corporate Communication/Public Relations Ethics Clasificación: 330 Economía en general Resumen: Public management is undoubtedly an acknowledged area of management science, but with meager empirical research. This book takes this challenge and presents a rare analysis of public management from the perspective of 12 Prime Ministers of Poland who governed between 1989 and 2014. The author features the concepts, practice and challenges of public management by making use of direct interviews with the Prime Ministers according to the classical management functions of planning, organization, direction and controlling. The book also presents a theoretical inquiry which redefines public management by breaking away from the traditional paradigm of public management, and introducing a 'mega-organizational' understanding of the state within new institutional economics Nota de contenido: State as a Special Organisation of Society -- Planning and Decision Making in Public Management -- State Organisation for Institutional and Systemic Perspective -- Managing and Leading in Public Organisations -- Control and its Regulative Function in Public Management -- Governance and Public Management Practice in Poland En línea: http://dx.doi.org/10.1007/978-3-319-20312-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42145 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Handbook of Social Media Management / SpringerLink (Online service) ; Mike Friedrichsen ; Wolfgang Mühl-Benninghaus (2013)
Título : Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Mike Friedrichsen ; Wolfgang Mühl-Benninghaus Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2013 Otro editor: Imprint: Springer Colección: Media Business and Innovation Número de páginas: IX, 880 p. 174 illus., 47 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-642-28897-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Industrial management Public relations Communication Sociology Mass media and Management Media Studies Research Corporate Communication/Public Relations Clasificación: 658 Empresas. Organización de empresas Resumen: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations Nota de contenido: Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-28897-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36493 Handbook of Social Media Management : Value Chain and Business Models in Changing Media Markets [documento electrónico] / SpringerLink (Online service) ; Mike Friedrichsen ; Wolfgang Mühl-Benninghaus . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013 . - IX, 880 p. 174 illus., 47 illus. in color : online resource. - (Media Business and Innovation) .
ISBN : 978-3-642-28897-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Industrial management Public relations Communication Sociology Mass media and Management Media Studies Research Corporate Communication/Public Relations Clasificación: 658 Empresas. Organización de empresas Resumen: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations Nota de contenido: Preface -- Part I: Introduction -- Part II: Management with Social Media -- Part III: New Value Chain with Social Media -- Part IV: Forms and Content of Social Media -- Part V: Social Media: Impact and Users -- VI Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-28897-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36493 Ejemplares
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Título : Successful Social Media and Ecommerce Strategies in the Wine Industry Tipo de documento: documento electrónico Autores: Gergely Szolnoki ; SpringerLink (Online service) ; Liz Thach ; Dani Kolb Editorial: New York : Palgrave Macmillan US Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XIV, 168 p Il.: online resource ISBN/ISSN/DL: 978-1-137-60298-5 Idioma : Inglés (eng) Palabras clave: Business Social media Marketing Internet marketing Public relations E-business Electronic commerce E-commerce and Management e-Business/e-Commerce Corporate Communication/Public Relations Media Online Marketing/Social Clasificación: 658 Empresas. Organización de empresas Resumen: Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing En línea: http://dx.doi.org/10.1057/9781137602985 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41439 Successful Social Media and Ecommerce Strategies in the Wine Industry [documento electrónico] / Gergely Szolnoki ; SpringerLink (Online service) ; Liz Thach ; Dani Kolb . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XIV, 168 p : online resource.
ISBN : 978-1-137-60298-5
Idioma : Inglés (eng)
Palabras clave: Business Social media Marketing Internet marketing Public relations E-business Electronic commerce E-commerce and Management e-Business/e-Commerce Corporate Communication/Public Relations Media Online Marketing/Social Clasificación: 658 Empresas. Organización de empresas Resumen: Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing En línea: http://dx.doi.org/10.1057/9781137602985 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41439 Ejemplares
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