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Link de la búsquedaRetos del derecho ante la entrada de las big tech en el sector de servicios financieros / Hiram Harris (2019)
Título : Retos del derecho ante la entrada de las big tech en el sector de servicios financieros Tipo de documento: documento electrónico Autores: Hiram Harris, Autor ; Laura Vanessa Rodríguez Ruíz, Autor ; José David Ortega Rueda, Director de tesi Fecha de publicación: 2019 Número de páginas: 88 h. Dimensiones: 31 cm. Material de acompañamiento: 1 cuadernillo (4 h.; 30 cm.) Nota general: Máster Universitario en Derecho Bancario y de los Mercados e Instituciones Financieras Idioma : Español (spa) Materias: Nuevas tecnologías
Regulación bancaria
Servicios financierosPalabras clave: Big Tech, Libre competencia, Uso de datos, Servicios financieros, Banca Clasificación: 34:004 Derecho y nuevas tecnologías. Aspectos jurídicos del comercio electrónico Resumen: El sector bancario se ha enfrentado desde las últimas dos décadas a cambios regulatorios impuestos por los supervisores producto de las crisis que han azotado a la economía global. Sin embargo, nunca había sido escenario de nuevo competidores, entidades que poseen características y capacidades que los actuales protagonistas del sistema carecen, las Big Tech. La entrada de nuevos competidores al sector implica el surgimiento de grandes retos regulatorios. Por lo que el objetivo de este trabajo de fin de máster se basa en el análisis de los retos del Derecho frente la incursión de las Big Tech en el sector de servicios financieros, ante el uso de datos y sus implicaciones en libre competencia. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=46562 Retos del derecho ante la entrada de las big tech en el sector de servicios financieros [documento electrónico] / Hiram Harris, Autor ; Laura Vanessa Rodríguez Ruíz, Autor ; José David Ortega Rueda, Director de tesi . - 2019 . - 88 h. ; 31 cm. + 1 cuadernillo (4 h.; 30 cm.).
Máster Universitario en Derecho Bancario y de los Mercados e Instituciones Financieras
Idioma : Español (spa)
Materias: Nuevas tecnologías
Regulación bancaria
Servicios financierosPalabras clave: Big Tech, Libre competencia, Uso de datos, Servicios financieros, Banca Clasificación: 34:004 Derecho y nuevas tecnologías. Aspectos jurídicos del comercio electrónico Resumen: El sector bancario se ha enfrentado desde las últimas dos décadas a cambios regulatorios impuestos por los supervisores producto de las crisis que han azotado a la economía global. Sin embargo, nunca había sido escenario de nuevo competidores, entidades que poseen características y capacidades que los actuales protagonistas del sistema carecen, las Big Tech. La entrada de nuevos competidores al sector implica el surgimiento de grandes retos regulatorios. Por lo que el objetivo de este trabajo de fin de máster se basa en el análisis de los retos del Derecho frente la incursión de las Big Tech en el sector de servicios financieros, ante el uso de datos y sus implicaciones en libre competencia. Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=46562 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Documentos electrónicos
Documento completoAdobe Acrobat PDF
Título : Business Information Systems : 19th International Conference, BIS 2016, Leipzig, Germany, July, 6-8, 2016, Proceedings Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Witold Abramowicz ; Rainer Alt ; Bogdan Franczyk Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Lecture Notes in Business Information Processing, ISSN 1865-1348 num. 255 Número de páginas: XIV, 450 p. 110 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-39426-8 Idioma : Inglés (eng) Palabras clave: Computer science Management information systems Big data Data mining Application software Science Mining and Knowledge Discovery Data/Analytics Business Information Systems Appl. in Administrative Processing Enterprise Architecture Applications (incl. Internet) Clasificación: 658 Empresas. Organización de empresas Resumen: This book contains the refereed proceedings of the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. The BIS conference series follows trends in academia and business research; thus the theme of the BIS 2016 conference was Smart Business Ecosystems". This recognizes that no business is an island and competition is increasingly taking place between business networks and no longer between individual companies. A variety of aspects is relevant for designing and understanding smart business ecosystems. They reach from new business models, value chains and processes to all aspects of analytical, social and enterprise applications and platforms as well as cyber-physical infrastructures. The 33 full and 1 short papers were carefully reviewed and selected from 87 submissions. They are grouped into sections on ecosystems; big and smart data; smart infrastructures; process management; business and enterprise modeling; service science; social media; and applications Nota de contenido: Ecosystems -- Big and smart data -- Smart infrastructures -- Process management -- Business and enterprise modeling -- Service science -- Social media -- Applications En línea: http://dx.doi.org/10.1007/978-3-319-39426-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=40999 Business Information Systems : 19th International Conference, BIS 2016, Leipzig, Germany, July, 6-8, 2016, Proceedings [documento electrónico] / SpringerLink (Online service) ; Witold Abramowicz ; Rainer Alt ; Bogdan Franczyk . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XIV, 450 p. 110 illus : online resource. - (Lecture Notes in Business Information Processing, ISSN 1865-1348; 255) .
ISBN : 978-3-319-39426-8
Idioma : Inglés (eng)
Palabras clave: Computer science Management information systems Big data Data mining Application software Science Mining and Knowledge Discovery Data/Analytics Business Information Systems Appl. in Administrative Processing Enterprise Architecture Applications (incl. Internet) Clasificación: 658 Empresas. Organización de empresas Resumen: This book contains the refereed proceedings of the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. The BIS conference series follows trends in academia and business research; thus the theme of the BIS 2016 conference was Smart Business Ecosystems". This recognizes that no business is an island and competition is increasingly taking place between business networks and no longer between individual companies. A variety of aspects is relevant for designing and understanding smart business ecosystems. They reach from new business models, value chains and processes to all aspects of analytical, social and enterprise applications and platforms as well as cyber-physical infrastructures. The 33 full and 1 short papers were carefully reviewed and selected from 87 submissions. They are grouped into sections on ecosystems; big and smart data; smart infrastructures; process management; business and enterprise modeling; service science; social media; and applications Nota de contenido: Ecosystems -- Big and smart data -- Smart infrastructures -- Process management -- Business and enterprise modeling -- Service science -- Social media -- Applications En línea: http://dx.doi.org/10.1007/978-3-319-39426-8 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=40999 Ejemplares
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Título : E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life : 15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers Tipo de documento: documento electrónico Autores: Vijayan Sugumaran ; SpringerLink (Online service) ; Victoria Yoon ; Shaw, Michael J Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Lecture Notes in Business Information Processing, ISSN 1865-1348 num. 258 Número de páginas: XI, 240 p. 33 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-45408-5 Idioma : Inglés (eng) Palabras clave: Computer science Management information systems E-business Electronic commerce E-commerce Big data Application software Science e-Commerce/e-business e-Business/e-Commerce Appl. in Administrative Data Processing Information Systems Applications (incl. Internet) Data/Analytics Business Clasificación: 658 Empresas. Organización de empresas Resumen: This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was "Leveraging Service Computing and Big Data Analytics for E-Commerce", and thus the workshop provided an interactive forum by bringing together researchers and practitioners from all over the world to explore the latest challenges of next-generation e-Business systems and the potential of service computing and big data analytics. The 11 full and 17 short papers, which were selected from 45 submissions to the workshop, addressed a broad coverage of technical, managerial, economic, and strategic issues related to e-business, with emphasis on service computing and big data analytics. They employed various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science Nota de contenido: Sentiment Analysis of Twitter users over Time: The Case of the Boston Bombing Tragedy -- Discovering the Voice from Travelers: A Sentiment Analysis for Online Reviews -- Design of Intelligent Agents for Supply Chain Management -- Investigating IT Standardization Process through the lens of Theory of Communicative Action -- Acquiring High Quality Customer Data with Low Cost -- The Mobile Internet as Antecedent for Down-Scoping Corporate Service Portfolios -- Does Self-Promotion on Social Media Boost Career? Evidences from the Market for Executives -- The Ethics of Online Social Network Forensics: A Research Agenda -- Digital Leadership through Service Computing: Agility Driven by Interconnected System and Business Architectures -- Are Online Reviewers Leaving? Heterogeneity in Reviewing Behavior -- The Role of Web and e-Commerce in Poverty Reduction: Ecological Systems Theory -- A Social Media Analytic Approach to Investigate Career Success of Corporate Executives -- Using Text Mining Analytics to Understand IT Internal Control Weaknesses -- Creating realistic synthetic incident data -- Rumor and Truth Spread Patterns on Social Network Sites during Social Crisis: Big Data Analytics Approach -- The Big Data Analysis of the Next Generation Video Surveillance System for Public Security -- Wish Lists and Shopping Carts: A Study of Visual Metaphors on Arab E-Commerce Websites -- Creditworthiness analysis in E-commerce lending business: A cross-business creditworthiness analysis model -- Empirical Investigation of Partnership and Mediating Effect of Mode of Partnership on Innovation Outcome of IT firms -- Privacy calculus theory and its applicability for Emerging Technologies -- IT Risk-Return: A Firm Level Empirical Study for Indian Firms -- Use of Ontologies in Information Systems Development -- Framework for Using New Age Technology to Increase Effectiveness of Project Communication for Outsourced IT Projects Executed from Offshore -- Does Too Much Regulation Kill the Online Gambling Industry?: An Empirical Analysis of Regulation Effects Using VAR Model -- Developing and Evaluating a Readability Measure for Microblogging Communication -- Message or Messenger: An Empirical Analysis on Tumblr Reblogging Behavior -- The impact of patient web portals on readmissions through IT based reminder systems -- Comparison of Hedonic and Utilitarian Digital Products based on Consumer Addiction, Technology Frustration and Consumer Evaluation En línea: http://dx.doi.org/10.1007/978-3-319-45408-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41075 E-Life: Web-Enabled Convergence of Commerce, Work, and Social Life : 15th Workshop on e-Business, WEB 2015, Fort Worth, Texas, USA, December 12, 2015, Revised Selected Papers [documento electrónico] / Vijayan Sugumaran ; SpringerLink (Online service) ; Victoria Yoon ; Shaw, Michael J . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XI, 240 p. 33 illus : online resource. - (Lecture Notes in Business Information Processing, ISSN 1865-1348; 258) .
ISBN : 978-3-319-45408-5
Idioma : Inglés (eng)
Palabras clave: Computer science Management information systems E-business Electronic commerce E-commerce Big data Application software Science e-Commerce/e-business e-Business/e-Commerce Appl. in Administrative Data Processing Information Systems Applications (incl. Internet) Data/Analytics Business Clasificación: 658 Empresas. Organización de empresas Resumen: This book constitutes the refereed proceedings of the Workshop on E-Business (WeB 2015), held in Fort Worth, Texas, USA, on December 12, 2015. The theme of WeB 2015 was "Leveraging Service Computing and Big Data Analytics for E-Commerce", and thus the workshop provided an interactive forum by bringing together researchers and practitioners from all over the world to explore the latest challenges of next-generation e-Business systems and the potential of service computing and big data analytics. The 11 full and 17 short papers, which were selected from 45 submissions to the workshop, addressed a broad coverage of technical, managerial, economic, and strategic issues related to e-business, with emphasis on service computing and big data analytics. They employed various IS research methods such as case study, survey, analytical modeling, experiments, computational models, and design science Nota de contenido: Sentiment Analysis of Twitter users over Time: The Case of the Boston Bombing Tragedy -- Discovering the Voice from Travelers: A Sentiment Analysis for Online Reviews -- Design of Intelligent Agents for Supply Chain Management -- Investigating IT Standardization Process through the lens of Theory of Communicative Action -- Acquiring High Quality Customer Data with Low Cost -- The Mobile Internet as Antecedent for Down-Scoping Corporate Service Portfolios -- Does Self-Promotion on Social Media Boost Career? Evidences from the Market for Executives -- The Ethics of Online Social Network Forensics: A Research Agenda -- Digital Leadership through Service Computing: Agility Driven by Interconnected System and Business Architectures -- Are Online Reviewers Leaving? Heterogeneity in Reviewing Behavior -- The Role of Web and e-Commerce in Poverty Reduction: Ecological Systems Theory -- A Social Media Analytic Approach to Investigate Career Success of Corporate Executives -- Using Text Mining Analytics to Understand IT Internal Control Weaknesses -- Creating realistic synthetic incident data -- Rumor and Truth Spread Patterns on Social Network Sites during Social Crisis: Big Data Analytics Approach -- The Big Data Analysis of the Next Generation Video Surveillance System for Public Security -- Wish Lists and Shopping Carts: A Study of Visual Metaphors on Arab E-Commerce Websites -- Creditworthiness analysis in E-commerce lending business: A cross-business creditworthiness analysis model -- Empirical Investigation of Partnership and Mediating Effect of Mode of Partnership on Innovation Outcome of IT firms -- Privacy calculus theory and its applicability for Emerging Technologies -- IT Risk-Return: A Firm Level Empirical Study for Indian Firms -- Use of Ontologies in Information Systems Development -- Framework for Using New Age Technology to Increase Effectiveness of Project Communication for Outsourced IT Projects Executed from Offshore -- Does Too Much Regulation Kill the Online Gambling Industry?: An Empirical Analysis of Regulation Effects Using VAR Model -- Developing and Evaluating a Readability Measure for Microblogging Communication -- Message or Messenger: An Empirical Analysis on Tumblr Reblogging Behavior -- The impact of patient web portals on readmissions through IT based reminder systems -- Comparison of Hedonic and Utilitarian Digital Products based on Consumer Addiction, Technology Frustration and Consumer Evaluation En línea: http://dx.doi.org/10.1007/978-3-319-45408-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41075 Ejemplares
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Título : Research and Practical Issues of Enterprise Information Systems : 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13-14, 2016, Proceedings Tipo de documento: documento electrónico Autores: A. Min Tjoa ; SpringerLink (Online service) ; Li Da Xu ; Maria Raffai ; Niina Maarit Novak Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Lecture Notes in Business Information Processing, ISSN 1865-1348 num. 268 Número de páginas: XI, 339 p. 86 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-49944-4 Idioma : Inglés (eng) Palabras clave: Business Management information systems Big data Application software E-commerce and Enterprise Architecture Information Systems Applications (incl. Internet) Computer Appl. in Administrative Data Processing e-Commerce/e-business Data/Analytics Clasificación: 004:658 Informática de gestión. Comercio electrónico. Auditoría informática Resumen: This book constitutes the proceedings of the 10th International IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2016, held in Vienna, Austria, in December 2016. The conference provided an international forum for the broader IFIP community to discuss the latest research findings in the area of EIS and specifically aimed at facilitating the exchange of ideas and advances on all aspects and developments of EIS. The 25 papers presented in this volume were carefully reviewed and selected from 63 submissions. They were organized in topical sections on: semantic concepts and open data; customer relationship management; security and privacy issues; advanced manufacturing and management aspects; business intelligence and big data; decision support in EIS; and EIS-practices. Nota de contenido: Semantic Concepts and Open Data -- Semantic Audit Application for Analyzing Business Processes -- Using Application Ontologies for the Automatic Generation of User Interfaces for Dialog-Based Applications -- Semantic-based Recommendation Method For Sport News Aggregation System -- Using SPEM to Analyze Open Data Publication Methods -- OGDL4M Ontology: Analysis of EU Member States National PSI Law -- Customer Relationship Management -- Social media and social CRM -- An Approach to Discovery of Customer Profiles -- Security and Privacy Issues -- Cyber Security Awareness and Its Impact on Employee's Behavior -- Lessons learned from honeypots - statistical analysis of logins and passwords -- Towards a General Information Security Management Assessment Framework to Compare Cyber-Security of Critical Infrastructure Organizations -- Advanced Manufacturing and Management Aspects -- From Web Analytics to Product Analytics: The Internet of Things as a New Data Source for Enterprise Information Systems -- Enterprise Information Systems and Technologies in Czech Companies from the Perspective of Trends in Industry 4.0 -- Cross Organizational Internet of Things Integration in Supply Chains - An Austrian Business Case of a Collaborative Closed-Loop Implementation -- Application of the papiNet-standard for the logistics of straw biomass in energy production -- A Case-base Approach to Workforces Satisfaction Assessment -- Effective Business Process Management Centres of Excellence -- Business Intelligence and Big Data -- Measuring the success of changes to existing Business Intelligence solutions to improve Business Intelligence reporting -- An Architecture for Data Warehousing in Big Data Environments -- Decision Support in EIS -- The Reference Model for Cost Allocation Optimization and Planning for Business Informatics Management -- An Entropy Based Algorithm for Credit Scoring -- Visualizing IT Budget to Improve Stakeholder Communication in the Decision Making Process -- EIS-Practices -- Implementing an Event-driven Enterprise Information Systems Architecture: a Micro Lending Case Study and Adoption Factors -- Software Innovation Dynamics in CMS and its Impact on Enterprise Information Systems Development -- Optimization of Cloud Applications Using Location-Based QoS Information En línea: http://dx.doi.org/10.1007/978-3-319-49944-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41123 Research and Practical Issues of Enterprise Information Systems : 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13-14, 2016, Proceedings [documento electrónico] / A. Min Tjoa ; SpringerLink (Online service) ; Li Da Xu ; Maria Raffai ; Niina Maarit Novak . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XI, 339 p. 86 illus : online resource. - (Lecture Notes in Business Information Processing, ISSN 1865-1348; 268) .
ISBN : 978-3-319-49944-4
Idioma : Inglés (eng)
Palabras clave: Business Management information systems Big data Application software E-commerce and Enterprise Architecture Information Systems Applications (incl. Internet) Computer Appl. in Administrative Data Processing e-Commerce/e-business Data/Analytics Clasificación: 004:658 Informática de gestión. Comercio electrónico. Auditoría informática Resumen: This book constitutes the proceedings of the 10th International IFIP WG 8.9 Working Conference on Research and Practical Issues of Enterprise Information Systems, CONFENIS 2016, held in Vienna, Austria, in December 2016. The conference provided an international forum for the broader IFIP community to discuss the latest research findings in the area of EIS and specifically aimed at facilitating the exchange of ideas and advances on all aspects and developments of EIS. The 25 papers presented in this volume were carefully reviewed and selected from 63 submissions. They were organized in topical sections on: semantic concepts and open data; customer relationship management; security and privacy issues; advanced manufacturing and management aspects; business intelligence and big data; decision support in EIS; and EIS-practices. Nota de contenido: Semantic Concepts and Open Data -- Semantic Audit Application for Analyzing Business Processes -- Using Application Ontologies for the Automatic Generation of User Interfaces for Dialog-Based Applications -- Semantic-based Recommendation Method For Sport News Aggregation System -- Using SPEM to Analyze Open Data Publication Methods -- OGDL4M Ontology: Analysis of EU Member States National PSI Law -- Customer Relationship Management -- Social media and social CRM -- An Approach to Discovery of Customer Profiles -- Security and Privacy Issues -- Cyber Security Awareness and Its Impact on Employee's Behavior -- Lessons learned from honeypots - statistical analysis of logins and passwords -- Towards a General Information Security Management Assessment Framework to Compare Cyber-Security of Critical Infrastructure Organizations -- Advanced Manufacturing and Management Aspects -- From Web Analytics to Product Analytics: The Internet of Things as a New Data Source for Enterprise Information Systems -- Enterprise Information Systems and Technologies in Czech Companies from the Perspective of Trends in Industry 4.0 -- Cross Organizational Internet of Things Integration in Supply Chains - An Austrian Business Case of a Collaborative Closed-Loop Implementation -- Application of the papiNet-standard for the logistics of straw biomass in energy production -- A Case-base Approach to Workforces Satisfaction Assessment -- Effective Business Process Management Centres of Excellence -- Business Intelligence and Big Data -- Measuring the success of changes to existing Business Intelligence solutions to improve Business Intelligence reporting -- An Architecture for Data Warehousing in Big Data Environments -- Decision Support in EIS -- The Reference Model for Cost Allocation Optimization and Planning for Business Informatics Management -- An Entropy Based Algorithm for Credit Scoring -- Visualizing IT Budget to Improve Stakeholder Communication in the Decision Making Process -- EIS-Practices -- Implementing an Event-driven Enterprise Information Systems Architecture: a Micro Lending Case Study and Adoption Factors -- Software Innovation Dynamics in CMS and its Impact on Enterprise Information Systems Development -- Optimization of Cloud Applications Using Location-Based QoS Information En línea: http://dx.doi.org/10.1007/978-3-319-49944-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41123 Ejemplares
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Título : BBVA's formula for digital success : pioneering a disruptive digital transformation in the Spanish banking sector Tipo de documento: documento electrónico Autores: Rosa María Barragán Barranco, Autor ; Kremena Slavova, Director de tesi Fecha de publicación: 2021 Número de páginas: 71 p. Nota general: Doble Grado en Derecho y Administración y Dirección de Empresas Idioma : Inglés (eng) Materias: Banca electrónica
Estrategia competitiva
Nuevas tecnologíasPalabras clave: Big Data, BigTech & FinTech Telco companies, efficiencies, analytical technology, business transformation, culture BBVA App or GLOMO, customer experience, Agile Methodologies, and STEM; empresas Telco, eficiencias, tecnología analítica, transformación del negocio, de la cultura corporativa, o experiencia cliente, Metodologías Ágiles y STEM. Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: To overcome the main challenges arising from the new competitive environment, BBVA has designed a differentiation strategy written under the tagline “BBVA, creating opportunities.” This strategy seeks to accelerate the bank’s digital transformation by analyzing data and developing 100% digital platforms to deliver the best financial solutions, provide financial education, and offer personalized advice to all its customers, so that they can achieve their goals.
Para hacer frente a los principales retos que surgen del nuevo entorno competitivo, BBVA ha diseñado una estrategia de diferenciación centrada en el eslogan “BBVA, creando oportunidades”. Esta estrategia busca acelerar el proceso de transformación digital de la entidad a través del análisis de los datos y el desarrollo de plataformas 100% digitales para ofrecer lasmejores soluciones financieras, educar financieramente y brindar un asesoramiento personalizado a todos sus clientes, para que así puedan alcanzar sus metas.Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=48199 BBVA's formula for digital success : pioneering a disruptive digital transformation in the Spanish banking sector [documento electrónico] / Rosa María Barragán Barranco, Autor ; Kremena Slavova, Director de tesi . - 2021 . - 71 p.
Doble Grado en Derecho y Administración y Dirección de Empresas
Idioma : Inglés (eng)
Materias: Banca electrónica
Estrategia competitiva
Nuevas tecnologíasPalabras clave: Big Data, BigTech & FinTech Telco companies, efficiencies, analytical technology, business transformation, culture BBVA App or GLOMO, customer experience, Agile Methodologies, and STEM; empresas Telco, eficiencias, tecnología analítica, transformación del negocio, de la cultura corporativa, o experiencia cliente, Metodologías Ágiles y STEM. Clasificación: 658.012.4 Empresas-Gestión. Dirección. Autoridad.Técnicas y métodos de gestión Resumen: To overcome the main challenges arising from the new competitive environment, BBVA has designed a differentiation strategy written under the tagline “BBVA, creating opportunities.” This strategy seeks to accelerate the bank’s digital transformation by analyzing data and developing 100% digital platforms to deliver the best financial solutions, provide financial education, and offer personalized advice to all its customers, so that they can achieve their goals.
Para hacer frente a los principales retos que surgen del nuevo entorno competitivo, BBVA ha diseñado una estrategia de diferenciación centrada en el eslogan “BBVA, creando oportunidades”. Esta estrategia busca acelerar el proceso de transformación digital de la entidad a través del análisis de los datos y el desarrollo de plataformas 100% digitales para ofrecer lasmejores soluciones financieras, educar financieramente y brindar un asesoramiento personalizado a todos sus clientes, para que así puedan alcanzar sus metas.Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=48199 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Documentos electrónicos
Documento completoURLLa inteligencia artificial en los Recursos Humanos / Ignacio Ybáñez Rubio (2020)
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