|
| Título : |
Brewing, Beer and Pubs : A Global Perspective |
| Tipo de documento: |
documento electrónico |
| Autores: |
Cabras, Ignazio ; SpringerLink (Online service) ; Higgins, David ; Preece, David |
| Editorial: |
London : Palgrave Macmillan UK |
| Fecha de publicación: |
2016 |
| Otro editor: |
Imprint: Palgrave Macmillan |
| Número de páginas: |
XIX, 326 p |
| Il.: |
online resource |
| ISBN/ISSN/DL: |
978-1-137-46618-1 |
| Idioma : |
Inglés (eng) |
| Palabras clave: |
Business Marketing Entrepreneurship Small business International enterprises Industries economics and Management Economics |
| Clasificación: |
338.43 Agricultura como una rama de la economía. Economía de los productos alimenticios. |
| Resumen: |
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide |
| En línea: |
http://dx.doi.org/10.1057/9781137466181 |
| Link: |
https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41308 |
Brewing, Beer and Pubs : A Global Perspective [documento electrónico] / Cabras, Ignazio ; SpringerLink (Online service) ; Higgins, David ; Preece, David . - London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016 . - XIX, 326 p : online resource. ISBN : 978-1-137-46618-1 Idioma : Inglés ( eng)
| Palabras clave: |
Business Marketing Entrepreneurship Small business International enterprises Industries economics and Management Economics |
| Clasificación: |
338.43 Agricultura como una rama de la economía. Economía de los productos alimenticios. |
| Resumen: |
The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the global economy, and includes contributions by research specialists from a variety of countries and disciplines. This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry. Alongside these global topics more localised themes are presented such as market integration in the Chinese beer and wine markets, beer and brewing in Africa and South America, and turbulence and change in the UK public house industry, which demonstrate how the consumption of beer in pubs and other social environments make the beer industry integral to local communities and regions worldwide |
| En línea: |
http://dx.doi.org/10.1057/9781137466181 |
| Link: |
https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41308 |
|  |
338 Situación económica. Política económica. Gestión de la economía. Planificación de la economía. Producción. Servicios. Precios
Refinar búsquedaLa adhesión de España a la C.E.E. (1979)
Brewing, Beer and Pubs (2016)
