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Título : 50 Billion Dollar Boss : African American Women Sharing Stories of Success in Entrepreneurship and Leadership Tipo de documento: documento electrónico Autores: Kathey Porter ; Andrea Hoffman ; SpringerLink (Online service) Editorial: New York : Palgrave Macmillan US Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XXIV, 178 p Il.: online resource ISBN/ISSN/DL: 978-1-137-47502-2 Idioma : Inglés (eng) Palabras clave: Business Entrepreneurship Small business Leadership Personnel management Success in Careers Office and Management Human Resource Mangagement Strategy/Leadership Clasificación: 316.46 Liderazgo Resumen: This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business En línea: http://dx.doi.org/10.1057/9781137475022 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41312 50 Billion Dollar Boss : African American Women Sharing Stories of Success in Entrepreneurship and Leadership [documento electrónico] / Kathey Porter ; Andrea Hoffman ; SpringerLink (Online service) . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XXIV, 178 p : online resource.
ISBN : 978-1-137-47502-2
Idioma : Inglés (eng)
Palabras clave: Business Entrepreneurship Small business Leadership Personnel management Success in Careers Office and Management Human Resource Mangagement Strategy/Leadership Clasificación: 316.46 Liderazgo Resumen: This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business En línea: http://dx.doi.org/10.1057/9781137475022 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41312 Ejemplares
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Título : 7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization Tipo de documento: documento electrónico Autores: Shiver, Warren ; Michael Perla ; SpringerLink (Online service) Editorial: New York : Palgrave Macmillan US Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XVII, 197 p Il.: online resource ISBN/ISSN/DL: 978-1-137-54805-4 Idioma : Inglés (eng) Palabras clave: Business Management Industrial management Sales Economics science and Innovation/Technology Sales/Distribution Economics, general Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work and their qualitative and quantitative research on sales force transformation. This book provides a practical approach to effect significant, measurable and sustainable transformation in your sales organization. 7 Steps to Sales Force Transformation will help readers determine if their sales organizations need a transformation and if so, how to assess their sales organization's readiness through the analysis of six 'levers' of successful sales transformations. It also guides readers through a series of tasks, analyses, and decisions that will lead to a successful transformation. In particular, the authors will show you how to clarify your sales transformation vision and sell it to upper management, detail methods on how to deploy your vision, offer advice on how to sustain transformation through leadership and communication, and outline current trends that will impact future sales transformation. This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms. Through original quantitative research, the authors' own experiences transforming sales organizations, and the lessons learned by a host of sales professionals they interviewed, you will understand how to transform and modernize your sales force to achieve your desired sales results and provide your customers with better service and value En línea: http://dx.doi.org/10.1057/9781137548054 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41374 7 Steps to Sales Force Transformation : Driving Sustainable Change in Your Organization [documento electrónico] / Shiver, Warren ; Michael Perla ; SpringerLink (Online service) . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XVII, 197 p : online resource.
ISBN : 978-1-137-54805-4
Idioma : Inglés (eng)
Palabras clave: Business Management Industrial management Sales Economics science and Innovation/Technology Sales/Distribution Economics, general Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work and their qualitative and quantitative research on sales force transformation. This book provides a practical approach to effect significant, measurable and sustainable transformation in your sales organization. 7 Steps to Sales Force Transformation will help readers determine if their sales organizations need a transformation and if so, how to assess their sales organization's readiness through the analysis of six 'levers' of successful sales transformations. It also guides readers through a series of tasks, analyses, and decisions that will lead to a successful transformation. In particular, the authors will show you how to clarify your sales transformation vision and sell it to upper management, detail methods on how to deploy your vision, offer advice on how to sustain transformation through leadership and communication, and outline current trends that will impact future sales transformation. This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms. Through original quantitative research, the authors' own experiences transforming sales organizations, and the lessons learned by a host of sales professionals they interviewed, you will understand how to transform and modernize your sales force to achieve your desired sales results and provide your customers with better service and value En línea: http://dx.doi.org/10.1057/9781137548054 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41374 Ejemplares
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Título : Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants Tipo de documento: documento electrónico Autores: Alexander Fraß ; SpringerLink (Online service) Editorial: Wiesbaden : Springer Fachmedien Wiesbaden Fecha de publicación: 2016 Otro editor: Imprint: Springer Gabler Colección: Business Analytics Número de páginas: XXI, 317 p. 35 illus Il.: online resource ISBN/ISSN/DL: 978-3-658-14367-1 Idioma : Inglés (eng) Palabras clave: Business Marketing Globalization Markets Engineering economics economy and Management Emerging Markets/Globalization Economics, Organization, Logistics, Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents . Chinese Consumer Behaviour in the Context of Intercultural Marketing . German Car Manufacturers in China as Research Object . After-Sales Operations of German Automobile Brands in China Target Groups . Teachers and students of marketing and cultural research . Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany Nota de contenido: Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China. En línea: http://dx.doi.org/10.1007/978-3-658-14367-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41169 Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants [documento electrónico] / Alexander Fraß ; SpringerLink (Online service) . - Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016 . - XXI, 317 p. 35 illus : online resource. - (Business Analytics) .
ISBN : 978-3-658-14367-1
Idioma : Inglés (eng)
Palabras clave: Business Marketing Globalization Markets Engineering economics economy and Management Emerging Markets/Globalization Economics, Organization, Logistics, Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents . Chinese Consumer Behaviour in the Context of Intercultural Marketing . German Car Manufacturers in China as Research Object . After-Sales Operations of German Automobile Brands in China Target Groups . Teachers and students of marketing and cultural research . Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany Nota de contenido: Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China. En línea: http://dx.doi.org/10.1007/978-3-658-14367-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41169 Ejemplares
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Título : Advanced Business Analytics : Essentials for Developing a Competitive Advantage Tipo de documento: documento electrónico Autores: Saumitra N. Bhaduri ; David Fogarty ; SpringerLink (Online service) Editorial: Singapore : Springer Singapore Fecha de publicación: 2016 Otro editor: Imprint: Springer Número de páginas: XIV, 156 p. 24 illus., 16 illus. in color Il.: online resource ISBN/ISSN/DL: 978-981-10-0727-9 Idioma : Inglés (eng) Palabras clave: Business Leadership Management information systems Industrial management Operations research science Statistics Econometrics and Process Research, Science Strategy/Leadership for Business/Economics/Mathematical Finance/Insurance Clasificación: 004.65 Bases de datos y sus estructuras. Sistemas de gestión de bases de datos. Análisis de datos Resumen: The present book provides an enterprise-wide guide for anyone interested in pursuing analytic methods in order to compete effectively. It supplements more general texts on statistics and data mining by providing an introduction from leading practitioners in business analytics and real case studies of firms using advanced analytics to gain a competitive advantage in the marketplace. In the era of "big data" and competing analytics, this book provides practitioners applying business analytics with an overview of the quantitative strategies and techniques used to embed analysis results and advanced algorithms into business processes and create automated insight-driven decisions within the firm. Numerous studies have shown that firms that invest in analytics are more likely to win in the marketplace. Moreover, the Internet of Everything (IoT) for manufacturing and social-local-mobile (SOLOMO) for services have made the use of advanced business analytics even more important for firms. These case studies were all developed by real business analysts, who were assigned the task of solving a business problem using advanced analytics in a way that competitors were not. Readers learn how to develop business algorithms on a practical level, how to embed these within the company and how to take these all the way to implementation and validation Nota de contenido: Chapter 1. Introduction and Overview (by David J Fogarty) -- Chapter 2. Severity of Dormancy Model (SDM): Reckoning the Customers before they Quiescent (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 3. Double Hurdle Model: Not if, but when will Customer Attrite? (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 4. Optimizing the Media Mix- Evaluating the Impact of Advertisement Expenditures of Different Media (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 5. Strategic Retail Marketing through DGP Based Models (by Saumitra N Bhaduri, Anuradha V., S. Raja Sethu Durai and David J Fogarty) -- Chapter 6. Mitigating Sample Selection Bias through Customer Relationship Management (by Saumitra N Bhaduri, Anuradha V. and David J Fogart) -- Chapter 7. Enabling Incremental Gains through Customized Price Optimization (by Saumitra N Bhaduri, Anuradha V. Avanti George and David J Fogarty) -- Chapter 8. Customer Relationship Management (CRM) to Avoid Cannibalization: Analys Through Spend Intensity Model (by Saumitra N Bhaduri, Anuradha V. Avanti George and David J Fogarty) -- Chapter 9. Estimating Price Elasticity with Sparse Data: A Bayesian Approach (by David J Fogarty and Saumitra N Bhaduri) -- Chapter 10. New Methods in Ant Colony Optimization using Multiple Foraging Approach to Increase Stability (by David J Fogarty, Avanti George and Saumitra N Bhaduri) -- Chapter 11. Customer Lifecycle Management - Past, Present and Future (by Avanti George, Saumitra Bhaduri and David J Fogarty) En línea: http://dx.doi.org/10.1007/978-981-10-0727-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41241 Advanced Business Analytics : Essentials for Developing a Competitive Advantage [documento electrónico] / Saumitra N. Bhaduri ; David Fogarty ; SpringerLink (Online service) . - Singapore : Springer Singapore : Imprint: Springer, 2016 . - XIV, 156 p. 24 illus., 16 illus. in color : online resource.
ISBN : 978-981-10-0727-9
Idioma : Inglés (eng)
Palabras clave: Business Leadership Management information systems Industrial management Operations research science Statistics Econometrics and Process Research, Science Strategy/Leadership for Business/Economics/Mathematical Finance/Insurance Clasificación: 004.65 Bases de datos y sus estructuras. Sistemas de gestión de bases de datos. Análisis de datos Resumen: The present book provides an enterprise-wide guide for anyone interested in pursuing analytic methods in order to compete effectively. It supplements more general texts on statistics and data mining by providing an introduction from leading practitioners in business analytics and real case studies of firms using advanced analytics to gain a competitive advantage in the marketplace. In the era of "big data" and competing analytics, this book provides practitioners applying business analytics with an overview of the quantitative strategies and techniques used to embed analysis results and advanced algorithms into business processes and create automated insight-driven decisions within the firm. Numerous studies have shown that firms that invest in analytics are more likely to win in the marketplace. Moreover, the Internet of Everything (IoT) for manufacturing and social-local-mobile (SOLOMO) for services have made the use of advanced business analytics even more important for firms. These case studies were all developed by real business analysts, who were assigned the task of solving a business problem using advanced analytics in a way that competitors were not. Readers learn how to develop business algorithms on a practical level, how to embed these within the company and how to take these all the way to implementation and validation Nota de contenido: Chapter 1. Introduction and Overview (by David J Fogarty) -- Chapter 2. Severity of Dormancy Model (SDM): Reckoning the Customers before they Quiescent (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 3. Double Hurdle Model: Not if, but when will Customer Attrite? (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 4. Optimizing the Media Mix- Evaluating the Impact of Advertisement Expenditures of Different Media (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 5. Strategic Retail Marketing through DGP Based Models (by Saumitra N Bhaduri, Anuradha V., S. Raja Sethu Durai and David J Fogarty) -- Chapter 6. Mitigating Sample Selection Bias through Customer Relationship Management (by Saumitra N Bhaduri, Anuradha V. and David J Fogart) -- Chapter 7. Enabling Incremental Gains through Customized Price Optimization (by Saumitra N Bhaduri, Anuradha V. Avanti George and David J Fogarty) -- Chapter 8. Customer Relationship Management (CRM) to Avoid Cannibalization: Analys Through Spend Intensity Model (by Saumitra N Bhaduri, Anuradha V. Avanti George and David J Fogarty) -- Chapter 9. Estimating Price Elasticity with Sparse Data: A Bayesian Approach (by David J Fogarty and Saumitra N Bhaduri) -- Chapter 10. New Methods in Ant Colony Optimization using Multiple Foraging Approach to Increase Stability (by David J Fogarty, Avanti George and Saumitra N Bhaduri) -- Chapter 11. Customer Lifecycle Management - Past, Present and Future (by Avanti George, Saumitra Bhaduri and David J Fogarty) En línea: http://dx.doi.org/10.1007/978-981-10-0727-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41241 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Advanced Information Systems Engineering Workshops / SpringerLink (Online service) ; John Krogstie ; Haralambos Mouratidis ; Jianwen Su (2016)
Título : Advanced Information Systems Engineering Workshops : CAiSE 2016 International Workshops, Ljubljana, Slovenia, June 13-17, 2016, Proceedings Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; John Krogstie ; Haralambos Mouratidis ; Jianwen Su Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Lecture Notes in Business Information Processing, ISSN 1865-1348 num. 249 Número de páginas: XXXIII, 276 p. 75 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-39564-7 Idioma : Inglés (eng) Palabras clave: Business Management information systems Software engineering Computer security Application software and Information Systems Applications (incl. Internet) Engineering Enterprise Architecture Data Security Appl. in Administrative Processing Clasificación: 004:658 Informática de gestión. Comercio electrónico. Auditoría informática Resumen: This book constitutes the thoroughly refereed proceedings of five international workshops held in Ljubljana, Slovenia, in conjunction with the 28th International Conference on Advanced Information Systems Engineering, CAiSE 2016, in June 2016. The 16 full and 9 short papers were carefully selected from 51 submissions. The associated workshops were the Third International Workshop on Advances in Services DEsign based on the Notion of CApabiliy (ASDENCA) co-arranged with the First International Workshop on Business Model Dynamics and Information Systems Engineering (BumDISE), the Fourth International Workshop on Cognitive Aspects of Information Systems Engineering (COGNISE), the First International Workshop on Energy-awareness and Big Data Management in Information Systems (EnBIS), the Second International Workshop on Enterprise Modeling (EM), and the Sixth International Workshop on Information Systems Security Engineering (WISSE). En línea: http://dx.doi.org/10.1007/978-3-319-39564-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41001 Advanced Information Systems Engineering Workshops : CAiSE 2016 International Workshops, Ljubljana, Slovenia, June 13-17, 2016, Proceedings [documento electrónico] / SpringerLink (Online service) ; John Krogstie ; Haralambos Mouratidis ; Jianwen Su . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XXXIII, 276 p. 75 illus : online resource. - (Lecture Notes in Business Information Processing, ISSN 1865-1348; 249) .
ISBN : 978-3-319-39564-7
Idioma : Inglés (eng)
Palabras clave: Business Management information systems Software engineering Computer security Application software and Information Systems Applications (incl. Internet) Engineering Enterprise Architecture Data Security Appl. in Administrative Processing Clasificación: 004:658 Informática de gestión. Comercio electrónico. Auditoría informática Resumen: This book constitutes the thoroughly refereed proceedings of five international workshops held in Ljubljana, Slovenia, in conjunction with the 28th International Conference on Advanced Information Systems Engineering, CAiSE 2016, in June 2016. The 16 full and 9 short papers were carefully selected from 51 submissions. The associated workshops were the Third International Workshop on Advances in Services DEsign based on the Notion of CApabiliy (ASDENCA) co-arranged with the First International Workshop on Business Model Dynamics and Information Systems Engineering (BumDISE), the Fourth International Workshop on Cognitive Aspects of Information Systems Engineering (COGNISE), the First International Workshop on Energy-awareness and Big Data Management in Information Systems (EnBIS), the Second International Workshop on Enterprise Modeling (EM), and the Sixth International Workshop on Information Systems Security Engineering (WISSE). En línea: http://dx.doi.org/10.1007/978-3-319-39564-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41001 Ejemplares
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