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Refinar búsquedaBusiness Project Management and Marketing / Kleinaltenkamp, Michael ; SpringerLink (Online service) ; Plinke, Wulff ; Geiger, Ingmar (2016)
Título : Business Project Management and Marketing : Mastering Business Markets Tipo de documento: documento electrónico Autores: Kleinaltenkamp, Michael ; SpringerLink (Online service) ; Plinke, Wulff ; Geiger, Ingmar Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: VII, 399 p. 142 illus., 1 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-662-48507-1 Idioma : Inglés (eng) Palabras clave: Business Accounting Bookkeeping Marketing Project management Organization Planning and Management Accounting/Auditing Clasificación: 658 Empresas. Organización de empresas Resumen: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. Nota de contenido: Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation En línea: http://dx.doi.org/10.1007/978-3-662-48507-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41203 Business Project Management and Marketing : Mastering Business Markets [documento electrónico] / Kleinaltenkamp, Michael ; SpringerLink (Online service) ; Plinke, Wulff ; Geiger, Ingmar . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016 . - VII, 399 p. 142 illus., 1 illus. in color : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-3-662-48507-1
Idioma : Inglés (eng)
Palabras clave: Business Accounting Bookkeeping Marketing Project management Organization Planning and Management Accounting/Auditing Clasificación: 658 Empresas. Organización de empresas Resumen: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide. Nota de contenido: Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation En línea: http://dx.doi.org/10.1007/978-3-662-48507-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41203 Ejemplares
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Título : Business Relationship Management and Marketing : Mastering Business Markets Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Kleinaltenkamp, Michael ; Plinke, Wulff ; Geiger, Ingmar Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: VIII, 338 p. 85 illus Il.: online resource ISBN/ISSN/DL: 978-3-662-43856-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Market research Leadership Sales management and Management Research/Competitive Intelligence Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice Nota de contenido: Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management En línea: http://dx.doi.org/10.1007/978-3-662-43856-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35761 Business Relationship Management and Marketing : Mastering Business Markets [documento electrónico] / SpringerLink (Online service) ; Kleinaltenkamp, Michael ; Plinke, Wulff ; Geiger, Ingmar . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015 . - VIII, 338 p. 85 illus : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-3-662-43856-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Market research Leadership Sales management and Management Research/Competitive Intelligence Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice Nota de contenido: Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management En línea: http://dx.doi.org/10.1007/978-3-662-43856-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35761 Ejemplares
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Título : A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics Tipo de documento: documento electrónico Autores: Sarstedt, Marko ; SpringerLink (Online service) ; Mooi, Erik Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: XXII, 347 p. 119 illus Il.: online resource ISBN/ISSN/DL: 978-3-642-53965-7 Idioma : Inglés (eng) Palabras clave: Business Marketing Management Statistics and for Business/Economics/Mathematical Finance/Insurance Clasificación: 658 Empresas. Organización de empresas Resumen: This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22 Nota de contenido: Preface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & ANOVA -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- Index En línea: http://dx.doi.org/10.1007/978-3-642-53965-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36190 A Concise Guide to Market Research : The Process, Data, and Methods Using IBM SPSS Statistics [documento electrónico] / Sarstedt, Marko ; SpringerLink (Online service) ; Mooi, Erik . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014 . - XXII, 347 p. 119 illus : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-3-642-53965-7
Idioma : Inglés (eng)
Palabras clave: Business Marketing Management Statistics and for Business/Economics/Mathematical Finance/Insurance Clasificación: 658 Empresas. Organización de empresas Resumen: This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22, and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22 Nota de contenido: Preface -- 1 Introduction to Market Research -- 2 The Market Research Process -- 3 Data -- 4 Getting Data -- 5 Descriptive Statistics -- 6 Hypothesis Testing & ANOVA -- 7 Regression Analysis -- 8 Factor Analysis -- 9 Cluster Analysis -- Index En línea: http://dx.doi.org/10.1007/978-3-642-53965-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36190 Ejemplares
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Título : Economic Growth : Theory and Numerical Solution Methods Tipo de documento: documento electrónico Autores: Alfonso Novales Cinca ; SpringerLink (Online service) ; Esther Fernández ; Ruiz, Jesús Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: XIII, 558 p. 20 illus Il.: online resource ISBN/ISSN/DL: 978-3-642-54950-2 Idioma : Inglés (eng) Palabras clave: Economic theory Econometrics Macroeconomics growth Economics Growth Macroeconomics/Monetary Economics//Financial Theory/Quantitative Economics/Mathematical Methods Clasificación: 658 Empresas. Organización de empresas Resumen: This is a book on deterministic and stochastic Growth Theory and the computational methods needed to produce numerical solutions. Exogenous and endogenous growth models are thoroughly reviewed. Special attention is paid to the use of these models for fiscal and monetary policy analysis. Modern Business Cycle Theory, the New Keynesian Macroeconomics, the class of Dynamic Stochastic General Equilibrium models, can be all considered as special cases of models of economic growth, and they can be analyzed by the theoretical and numerical procedures provided in the textbook. Analytical discussions are presented in full detail. The book is self contained and it is designed so that the student advances in the theoretical and the computational issues in parallel. EXCEL and Matlab files are provided on an accompanying website (see Preface to the Second Edition) to illustrate theoretical results as well as to simulate the effects of economic policy interventions. The structure of these program files is described in "Numerical exercise"-type of sections, where the output of these programs is also interpreted. The second edition corrects a few typographical errors and improves some notation Nota de contenido: Introduction -- The Neoclassical Growth Model Under a Constant Savings Rate -- Optimal Growth. Continuous Time Analysis -- Optimal Growth. Discrete Time Analysis -- Numerical Solution Methods -- Endogenous Growth Models -- Additional Endogenous Growth Models -- Growth in Monetary Economies: Steady-State Analysis of Monetary Policy -- Transitional Dynamics in Monetary Economies: Numerical Solutions -- Mathematical Appendix En línea: http://dx.doi.org/10.1007/978-3-642-54950-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36209 Economic Growth : Theory and Numerical Solution Methods [documento electrónico] / Alfonso Novales Cinca ; SpringerLink (Online service) ; Esther Fernández ; Ruiz, Jesús . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014 . - XIII, 558 p. 20 illus : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-3-642-54950-2
Idioma : Inglés (eng)
Palabras clave: Economic theory Econometrics Macroeconomics growth Economics Growth Macroeconomics/Monetary Economics//Financial Theory/Quantitative Economics/Mathematical Methods Clasificación: 658 Empresas. Organización de empresas Resumen: This is a book on deterministic and stochastic Growth Theory and the computational methods needed to produce numerical solutions. Exogenous and endogenous growth models are thoroughly reviewed. Special attention is paid to the use of these models for fiscal and monetary policy analysis. Modern Business Cycle Theory, the New Keynesian Macroeconomics, the class of Dynamic Stochastic General Equilibrium models, can be all considered as special cases of models of economic growth, and they can be analyzed by the theoretical and numerical procedures provided in the textbook. Analytical discussions are presented in full detail. The book is self contained and it is designed so that the student advances in the theoretical and the computational issues in parallel. EXCEL and Matlab files are provided on an accompanying website (see Preface to the Second Edition) to illustrate theoretical results as well as to simulate the effects of economic policy interventions. The structure of these program files is described in "Numerical exercise"-type of sections, where the output of these programs is also interpreted. The second edition corrects a few typographical errors and improves some notation Nota de contenido: Introduction -- The Neoclassical Growth Model Under a Constant Savings Rate -- Optimal Growth. Continuous Time Analysis -- Optimal Growth. Discrete Time Analysis -- Numerical Solution Methods -- Endogenous Growth Models -- Additional Endogenous Growth Models -- Growth in Monetary Economies: Steady-State Analysis of Monetary Policy -- Transitional Dynamics in Monetary Economies: Numerical Solutions -- Mathematical Appendix En línea: http://dx.doi.org/10.1007/978-3-642-54950-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36209 Ejemplares
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Título : Economics and Computation : An Introduction to Algorithmic Game Theory, Computational Social Choice, and Fair Division Tipo de documento: documento electrónico Autores: Rothe, Jörg ; SpringerLink (Online service) Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Texts in Business and Economics, ISSN 2192-4333 Número de páginas: XIII, 612 p. 123 illus., 9 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-662-47904-9 Idioma : Inglés (eng) Palabras clave: Political economy Algorithms Game theory Economic Public finance Economics Theory/Quantitative Economics/Mathematical Methods Algorithm Analysis and Problem Complexity Economy Theory, Economics, Social Behav. Sciences Clasificación: 330 Economía en General Resumen: This textbook connects three vibrant areas at the interface between economics and computer science: algorithmic game theory, computational social choice, and fair division. It thus offers an interdisciplinary treatment of collective decision making from an economic and computational perspective. Part I introduces to algorithmic game theory, focusing on both noncooperative and cooperative game theory. Part II introduces to computational social choice, focusing on both preference aggregation (voting) and judgment aggregation. Part III introduces to fair division, focusing on the division of both a single divisible resource ("cake-cutting") and multiple indivisible and unshareable resources ("multiagent resource allocation"). In all these parts, much weight is given to the algorithmic and complexity-theoretic aspects of problems arising in these areas, and the interconnections between the three parts are of central interest Nota de contenido: Playing, Voting, and Dividing -- Part I Playing Successfully -- Noncooperative Game Theory -- Cooperative Game Theory -- Part II Voting and Judging -- Preference Aggregation by Voting -- The Complexity of Manipulative Actions in Single-Peaked Societies -- Judgement Aggregation -- Part III Fair Division -- Cake-Cutting: Fair Division of Divisible Goods -- Fair Division of Indivisible Goods En línea: http://dx.doi.org/10.1007/978-3-662-47904-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41785 Economics and Computation : An Introduction to Algorithmic Game Theory, Computational Social Choice, and Fair Division [documento electrónico] / Rothe, Jörg ; SpringerLink (Online service) . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2016 . - XIII, 612 p. 123 illus., 9 illus. in color : online resource. - (Springer Texts in Business and Economics, ISSN 2192-4333) .
ISBN : 978-3-662-47904-9
Idioma : Inglés (eng)
Palabras clave: Political economy Algorithms Game theory Economic Public finance Economics Theory/Quantitative Economics/Mathematical Methods Algorithm Analysis and Problem Complexity Economy Theory, Economics, Social Behav. Sciences Clasificación: 330 Economía en General Resumen: This textbook connects three vibrant areas at the interface between economics and computer science: algorithmic game theory, computational social choice, and fair division. It thus offers an interdisciplinary treatment of collective decision making from an economic and computational perspective. Part I introduces to algorithmic game theory, focusing on both noncooperative and cooperative game theory. Part II introduces to computational social choice, focusing on both preference aggregation (voting) and judgment aggregation. Part III introduces to fair division, focusing on the division of both a single divisible resource ("cake-cutting") and multiple indivisible and unshareable resources ("multiagent resource allocation"). In all these parts, much weight is given to the algorithmic and complexity-theoretic aspects of problems arising in these areas, and the interconnections between the three parts are of central interest Nota de contenido: Playing, Voting, and Dividing -- Part I Playing Successfully -- Noncooperative Game Theory -- Cooperative Game Theory -- Part II Voting and Judging -- Preference Aggregation by Voting -- The Complexity of Manipulative Actions in Single-Peaked Societies -- Judgement Aggregation -- Part III Fair Division -- Cake-Cutting: Fair Division of Divisible Goods -- Fair Division of Indivisible Goods En línea: http://dx.doi.org/10.1007/978-3-662-47904-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41785 Ejemplares
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