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Springer Proceedings in Business and Economics
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ISSN :
2198-7246
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Documentos disponibles dentro de esta colección (12)
Refinar búsquedaAdvances in National Brand and Private Label Marketing / SpringerLink (Online service) ; Martínez-López, Francisco J ; Gázquez-Abad, Juan Carlos ; Sethuraman, Raj (2015)
Título : Advances in National Brand and Private Label Marketing : Second International Conference, 2015 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Martínez-López, Francisco J ; Gázquez-Abad, Juan Carlos ; Sethuraman, Raj Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: XI, 211 p. 23 illus., 5 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-20182-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona Nota de contenido: Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II En línea: http://dx.doi.org/10.1007/978-3-319-20182-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35671 Advances in National Brand and Private Label Marketing : Second International Conference, 2015 [documento electrónico] / SpringerLink (Online service) ; Martínez-López, Francisco J ; Gázquez-Abad, Juan Carlos ; Sethuraman, Raj . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XI, 211 p. 23 illus., 5 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-20182-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona Nota de contenido: Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II En línea: http://dx.doi.org/10.1007/978-3-319-20182-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35671 Ejemplares
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Título : Advances in National Brand and Private Label Marketing : Third International Conference, 2016 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Martínez-López, Francisco J ; Gázquez-Abad, Juan Carlos ; Gijsbrecht, Els Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: X, 161 p. 8 illus., 1 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-39946-1 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so Nota de contenido: Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. En línea: http://dx.doi.org/10.1007/978-3-319-39946-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41009 Advances in National Brand and Private Label Marketing : Third International Conference, 2016 [documento electrónico] / SpringerLink (Online service) ; Martínez-López, Francisco J ; Gázquez-Abad, Juan Carlos ; Gijsbrecht, Els . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - X, 161 p. 8 illus., 1 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-39946-1
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so Nota de contenido: Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. En línea: http://dx.doi.org/10.1007/978-3-319-39946-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41009 Ejemplares
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Título : Building Trust in Information : Perspectives on the Frontiers of Provenance Tipo de documento: documento electrónico Autores: Lemieux, Victoria L ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: XVII, 163 p. 35 illus., 26 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-40226-0 Idioma : Inglés (eng) Palabras clave: Finance Knowledge management Management information systems Big data Bank marketing Accounting Computer security Financial Business Information Systems Services Data/Analytics and Data Security Clasificación: 330 Economía en General Resumen: This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practitioners from different areas such as archival science, law, information science, computing, forensics and visual analytics that work at the frontiers of new knowledge on provenance. Each of these fields understands the meaning and purpose of representing provenance in subtly different ways. The aim of this book is to create cross-disciplinary bridges of understanding with a view to arriving at a deeper and clearer perspective on the different facets of provenance and how traditional definitions and applications may be enriched and expanded via an interdisciplinary and multidisciplinary synthesis. This volume brings together all of these developments, setting out an encompassing vision of provenance to establish a robust framework for expanded provenance theory, standards and technologies that can be used to build trust in financial and other types of information Nota de contenido: Part I: Synthesis -- Chapter 1: Provenance: Past, Present and Future in Interdisciplinary and Multidisciplinary Perspectives -- Part II: Archival Perspectives -- Chapter 2: Describing Archives In Context: Peter J Scott And The Australian 'Series' System -- Chapter 3: Provenance: An Archival Perspective -- Chapter 4: Research Issues in Archival Provenance -- Part III: Library and Information Science Perspectives -- Chapter 5: Interest and Application of the Concept of provenance at the Bodleian Library -- Chapter 6: Conceptual Provenance in Indexing Languages -- Part IV: Computer Science Perspectives -- Chapter 7: A Brief Tour through Provenance in Scientific Workflows and Databases -- Chapter 8: The Lifecycle of Provenance metadata and its Associated Challenges and Opportunities -- Part V: Cognitive Science Perspectives through the Lens of Visual Analytics -- Chapter 9: Visual analytics - Data, Analytical and Reasoning Provenance -- Chapter 10: Analytic Provenance and Distributed Sensemaking En línea: http://dx.doi.org/10.1007/978-3-319-40226-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41665 Building Trust in Information : Perspectives on the Frontiers of Provenance [documento electrónico] / Lemieux, Victoria L ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XVII, 163 p. 35 illus., 26 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-40226-0
Idioma : Inglés (eng)
Palabras clave: Finance Knowledge management Management information systems Big data Bank marketing Accounting Computer security Financial Business Information Systems Services Data/Analytics and Data Security Clasificación: 330 Economía en General Resumen: This book reports on the results of an interdisciplinary and multidisciplinary workshop on provenance that brought together researchers and practitioners from different areas such as archival science, law, information science, computing, forensics and visual analytics that work at the frontiers of new knowledge on provenance. Each of these fields understands the meaning and purpose of representing provenance in subtly different ways. The aim of this book is to create cross-disciplinary bridges of understanding with a view to arriving at a deeper and clearer perspective on the different facets of provenance and how traditional definitions and applications may be enriched and expanded via an interdisciplinary and multidisciplinary synthesis. This volume brings together all of these developments, setting out an encompassing vision of provenance to establish a robust framework for expanded provenance theory, standards and technologies that can be used to build trust in financial and other types of information Nota de contenido: Part I: Synthesis -- Chapter 1: Provenance: Past, Present and Future in Interdisciplinary and Multidisciplinary Perspectives -- Part II: Archival Perspectives -- Chapter 2: Describing Archives In Context: Peter J Scott And The Australian 'Series' System -- Chapter 3: Provenance: An Archival Perspective -- Chapter 4: Research Issues in Archival Provenance -- Part III: Library and Information Science Perspectives -- Chapter 5: Interest and Application of the Concept of provenance at the Bodleian Library -- Chapter 6: Conceptual Provenance in Indexing Languages -- Part IV: Computer Science Perspectives -- Chapter 7: A Brief Tour through Provenance in Scientific Workflows and Databases -- Chapter 8: The Lifecycle of Provenance metadata and its Associated Challenges and Opportunities -- Part V: Cognitive Science Perspectives through the Lens of Visual Analytics -- Chapter 9: Visual analytics - Data, Analytical and Reasoning Provenance -- Chapter 10: Analytic Provenance and Distributed Sensemaking En línea: http://dx.doi.org/10.1007/978-3-319-40226-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41665 Ejemplares
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Título : Cultural Tourism in a Digital Era : First International Conference IACuDiT, Athens, 2014 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Katsoni, Vicky Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: XII, 417 p. 45 illus., 23 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-15859-4 Idioma : Inglés (eng) Palabras clave: Business Culture Study and teaching Marketing Application software E-commerce Religion culture Management Regional Cultural Studies Sociology of Computer Appl. in Social Behavioral Sciences e-Commerce/e-business Clasificación: 658 Empresas. Organización de empresas Resumen: This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the International Association of Cultural and Digital Tourism - IACuDiT - and includes the proceedings of the First International Conference on Cultural and Digital Tourism Nota de contenido: Part A: Consumers' view on today's tourism industry -- Part B: Cultural tourism today -- Part C: Heading towards a digital model of tourism -- Part D: Tourism product from an alternative perspective En línea: http://dx.doi.org/10.1007/978-3-319-15859-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35598 Cultural Tourism in a Digital Era : First International Conference IACuDiT, Athens, 2014 [documento electrónico] / SpringerLink (Online service) ; Katsoni, Vicky . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XII, 417 p. 45 illus., 23 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-15859-4
Idioma : Inglés (eng)
Palabras clave: Business Culture Study and teaching Marketing Application software E-commerce Religion culture Management Regional Cultural Studies Sociology of Computer Appl. in Social Behavioral Sciences e-Commerce/e-business Clasificación: 658 Empresas. Organización de empresas Resumen: This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. The book invites readers to discover ongoing developments and recent trends in fields like heritage and museum management; sports tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in tourism management, practitioners and policymakers alike. The book was edited in collaboration with the International Association of Cultural and Digital Tourism - IACuDiT - and includes the proceedings of the First International Conference on Cultural and Digital Tourism Nota de contenido: Part A: Consumers' view on today's tourism industry -- Part B: Cultural tourism today -- Part C: Heading towards a digital model of tourism -- Part D: Tourism product from an alternative perspective En línea: http://dx.doi.org/10.1007/978-3-319-15859-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35598 Ejemplares
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Título : Information Technology in Environmental Engineering : Proceedings of the 7th International Conference on Information Technologies in Environmental Engineering (ITEE 2015) Tipo de documento: documento electrónico Autores: Marx Gomez, Jorge ; SpringerLink (Online service) ; Scholtz, Brenda Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: VIII, 163 p. 33 illus., 8 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-25153-0 Idioma : Inglés (eng) Palabras clave: Business Management information systems Environmental sciences Software engineering Computers management and Information Systems Engineering/Programming Operating IT Infrastructure Communication Service Science Engineering Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents new concepts as well as practical applications and experiences in the field of information technology for environmental engineering. The book has three main focus areas: firstly, it shows how information technologies can be employed to support natural resource management and conservation, environmental engineering, scientific simulation and integrated assessment studies. Secondly, it demonstrates the application of computing in the everyday practices of environmental engineers, natural scientists, economists and social scientists. And thirdly, it demonstrates how the complexity of natural phenomena can be approached using interdisciplinary methods, where computer science offers the infrastructure needed for environmental data collection and management, scientific simulations, decision support documentation and reporting. The book collects selected papers presented at the 7th International Symposium on Environmental Engineering, held in Port Elizabeth, South Africa in July 2015. It discusses recent success stories in eco-informatics, promising ideas and new challenges from the interdisciplinary viewpoints of computer scientists, environmental engineers, economists and social scientists, demonstrating new paradigms for problem-solving and decision-making En línea: http://dx.doi.org/10.1007/978-3-319-25153-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41544 Information Technology in Environmental Engineering : Proceedings of the 7th International Conference on Information Technologies in Environmental Engineering (ITEE 2015) [documento electrónico] / Marx Gomez, Jorge ; SpringerLink (Online service) ; Scholtz, Brenda . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - VIII, 163 p. 33 illus., 8 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-25153-0
Idioma : Inglés (eng)
Palabras clave: Business Management information systems Environmental sciences Software engineering Computers management and Information Systems Engineering/Programming Operating IT Infrastructure Communication Service Science Engineering Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents new concepts as well as practical applications and experiences in the field of information technology for environmental engineering. The book has three main focus areas: firstly, it shows how information technologies can be employed to support natural resource management and conservation, environmental engineering, scientific simulation and integrated assessment studies. Secondly, it demonstrates the application of computing in the everyday practices of environmental engineers, natural scientists, economists and social scientists. And thirdly, it demonstrates how the complexity of natural phenomena can be approached using interdisciplinary methods, where computer science offers the infrastructure needed for environmental data collection and management, scientific simulations, decision support documentation and reporting. The book collects selected papers presented at the 7th International Symposium on Environmental Engineering, held in Port Elizabeth, South Africa in July 2015. It discusses recent success stories in eco-informatics, promising ideas and new challenges from the interdisciplinary viewpoints of computer scientists, environmental engineers, economists and social scientists, demonstrating new paradigms for problem-solving and decision-making En línea: http://dx.doi.org/10.1007/978-3-319-25153-0 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41544 Ejemplares
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