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Refinar búsquedaAssessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty / SpringerLink (Online service) ; Spotts, Harlan E (2015)
Título : Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Spotts, Harlan E Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Número de páginas: XXXIII, 353 p Il.: online resource ISBN/ISSN/DL: 978-3-319-11845-1 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science Nota de contenido: Consumer Social Values -- Organizational Issues and Strategic Performance -- B2B Relationship Issues -- Customer Profiling, and Internal/External Competition in the Arts Sector -- Technology and the Marketing Function -- Complex Consumer Cognition -- Cross Cultural Comparison of Customers -- Internal and External Environmental Issues -- Environmental Cues in Pricing Strategy -- Consumers Gone Wild -- Product-Country Images and International Branding -- Cross Cultural Comparison of Marketing Practices -- Services Quality Revisited -- Emotion in Consumer Relationships -- Insights into Effective E-Marketing Strategies -- International Marketing: How Managers Think -- Issues in Supply Chain Management -- Distinction in Marketing Research and the Tripartite Mission: Quantity, Quality, and Teaching Impact in the Discipline -- Services in International Marketing -- Methodological Advances in Marketing Research -- Shopping Related Issues -- Consumers Confront Change -- Enhancing Selling Performance and Effectiveness -- Understanding Cross-Cultural Markets -- New Product Development: Top-Down or Bottom-Up? -- Brands and Brand Advertising -- Action and Implementation Issues -- Customer Equity Management, Relationship Marketing, and Customer Commitment -- Online Adoption and Loyalty Issues -- Applying Marketing Concepts with and to Students -- Online Auctions, Trust and Jurisdiction Issues -- Consumption Contexts: Smell, Hell, and Travel -- Control and Cooperation in B2B Relationships -- Perceptual Fit and Consistency Issues -- Firm Performance in International Markets -- Marketing in Latin America and Ibero America -- Product: Country Images in Emerging Markets -- Salesperson Enhancement of Client Relationships -- Personality and High/Low Consumption Contexts -- International Perspectives of IMC Related Issues -- International Marketing in a Changing World -- Understanding the Customer -- Exploring the Analytical Dimension of the Research Process -- Customer Satisfaction in Healthcare Settings, and Impulse Buying in Services Contexts -- Marketing Orientation and Firm Success -- Factors of Successful B2B Exchanges -- Visitor Communities, Contextual and Temporal Cues, and Purchase Intentions En línea: http://dx.doi.org/10.1007/978-3-319-11845-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35504 Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / SpringerLink (Online service) ; Spotts, Harlan E . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XXXIII, 353 p : online resource. - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) .
ISBN : 978-3-319-11845-1
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science Nota de contenido: Consumer Social Values -- Organizational Issues and Strategic Performance -- B2B Relationship Issues -- Customer Profiling, and Internal/External Competition in the Arts Sector -- Technology and the Marketing Function -- Complex Consumer Cognition -- Cross Cultural Comparison of Customers -- Internal and External Environmental Issues -- Environmental Cues in Pricing Strategy -- Consumers Gone Wild -- Product-Country Images and International Branding -- Cross Cultural Comparison of Marketing Practices -- Services Quality Revisited -- Emotion in Consumer Relationships -- Insights into Effective E-Marketing Strategies -- International Marketing: How Managers Think -- Issues in Supply Chain Management -- Distinction in Marketing Research and the Tripartite Mission: Quantity, Quality, and Teaching Impact in the Discipline -- Services in International Marketing -- Methodological Advances in Marketing Research -- Shopping Related Issues -- Consumers Confront Change -- Enhancing Selling Performance and Effectiveness -- Understanding Cross-Cultural Markets -- New Product Development: Top-Down or Bottom-Up? -- Brands and Brand Advertising -- Action and Implementation Issues -- Customer Equity Management, Relationship Marketing, and Customer Commitment -- Online Adoption and Loyalty Issues -- Applying Marketing Concepts with and to Students -- Online Auctions, Trust and Jurisdiction Issues -- Consumption Contexts: Smell, Hell, and Travel -- Control and Cooperation in B2B Relationships -- Perceptual Fit and Consistency Issues -- Firm Performance in International Markets -- Marketing in Latin America and Ibero America -- Product: Country Images in Emerging Markets -- Salesperson Enhancement of Client Relationships -- Personality and High/Low Consumption Contexts -- International Perspectives of IMC Related Issues -- International Marketing in a Changing World -- Understanding the Customer -- Exploring the Analytical Dimension of the Research Process -- Customer Satisfaction in Healthcare Settings, and Impulse Buying in Services Contexts -- Marketing Orientation and Firm Success -- Factors of Successful B2B Exchanges -- Visitor Communities, Contextual and Temporal Cues, and Purchase Intentions En línea: http://dx.doi.org/10.1007/978-3-319-11845-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35504 Ejemplares
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Título : Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: Kim, Kacy K ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Número de páginas: XXXIV, 1006 p. 21 illus., 8 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-26647-3 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America's pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of " Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing", this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science Nota de contenido: Session 1.1 Luxury and Social Comparisons -- Session 1.3 Food/Health -- Session 1.4 Website Design Strategies for the E-Servicescape -- Session 1.5 Branding Strategy -- Session 1.7 Innovation in Course Development and Delivery -- Session 2.1 International Marketing Part I: Tales from Latin America -- Session 2.2 Financial Service Marketing and Consumption -- Session 2.3 Advertising and Shopping Influences -- Session 2.4 Effective Messaging for Online Advertising -- Session 2.5 Branding and Firm Capabilities -- Session 2.6 Advertising Research Methods -- Session 2.7 The Validity and Invalidity of Assessment Alternatives -- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals! -- Session 3.3 Global CB -- Session 3.4 Promotion and Brand Management -- Session 3.5 Channel Surfing and Disintermediation -- Session 3.6 Consumer Behavior I -- Session 3.7 Teaching Award Winners -- Session 4.1 International Marketing Part 2: Tales from Africa -- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers -- Session 4.3 Self, Identify -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.5 Developing New Offering: The Big Picture -- Session 4.6 Consumer Behavior II -- Session 4.7 Corporations and CSR -- Session 5.1 International Marketing Part 3: A Global Perspective -- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship -- Session 5.3 Services and CB -- Session 5.4 Building Your Brand with Social Media -- Session 5.5 You did What with Whom? -- Session 5.6 Analysis Methods in Marketing -- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels -- Session 6.3 Consumption and Brands -- Session 6.4 Engaging and Influencing Your Audience through social Media -- Session 6.5 Channel Integration and Business Networks -- Session 6.6 Branding and Sales Management -- Session 7.1 Gambling, Drinking, Fantasies, and American Football! -- Session 7.3 Social Perspectives -- Session 7.4 Effective Communications in B2B Marketing -- Session 7.5 People in Sales -- Session 7.6 Services Marketing -- Session 7.7 Social Responsibility and Business -- Session 8.1 Branding of Products and Services -- Session 8.2 Advancing the Cause of Cause-Related Marketing -- Session 8.3 Decision Making -- Session 8.4 Social Influence and Marketing Communications -- Session 8.5 Exchange Governance and Sustainability -- Session 8.7 Can Marketing Enhance Consumer Empowerment? -- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value -- Session 9.3 Consumer Behavior Mix I -- Session 9.4 Consumer Behavior Perspectives on Social Media -- Session 9.5 The Big Picture of Sales Management -- Session 9.6 Price, Promotion, and Fees -- Session 9.7 The Use and Impact of Social Media in Marketing Education -- Session 9.8 Wearable Technology -- Session 10.1 International Marketing Part 5: Communication in Global Environment -- Session 10.3 Consumer Behavior Mix II -- Session 10.4 Co-Creation of Value in the Digital World -- Session 10.5 Sports Marketing and Fan Reactions -- Session 10.6 Consumer Motivations and Value in Retailing -- Session 10.7 Marketing and the Socially-Conscious Consumer Interface -- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness -- Session 11.4 Promotion and Social Marketing -- Session 11.5 Value Creation in Marketing Channels -- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals -- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research -- Session 12.5 Technology and Problem Solving in the Selling Environment -- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing -- Session 12.7 Decision Making. En línea: http://dx.doi.org/10.1007/978-3-319-26647-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41557 Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / Kim, Kacy K ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XXXIV, 1006 p. 21 illus., 8 illus. in color : online resource. - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) .
ISBN : 978-3-319-26647-3
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn't matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America's pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of " Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing", this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science Nota de contenido: Session 1.1 Luxury and Social Comparisons -- Session 1.3 Food/Health -- Session 1.4 Website Design Strategies for the E-Servicescape -- Session 1.5 Branding Strategy -- Session 1.7 Innovation in Course Development and Delivery -- Session 2.1 International Marketing Part I: Tales from Latin America -- Session 2.2 Financial Service Marketing and Consumption -- Session 2.3 Advertising and Shopping Influences -- Session 2.4 Effective Messaging for Online Advertising -- Session 2.5 Branding and Firm Capabilities -- Session 2.6 Advertising Research Methods -- Session 2.7 The Validity and Invalidity of Assessment Alternatives -- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals! -- Session 3.3 Global CB -- Session 3.4 Promotion and Brand Management -- Session 3.5 Channel Surfing and Disintermediation -- Session 3.6 Consumer Behavior I -- Session 3.7 Teaching Award Winners -- Session 4.1 International Marketing Part 2: Tales from Africa -- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers -- Session 4.3 Self, Identify -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.5 Developing New Offering: The Big Picture -- Session 4.6 Consumer Behavior II -- Session 4.7 Corporations and CSR -- Session 5.1 International Marketing Part 3: A Global Perspective -- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship -- Session 5.3 Services and CB -- Session 5.4 Building Your Brand with Social Media -- Session 5.5 You did What with Whom? -- Session 5.6 Analysis Methods in Marketing -- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels -- Session 6.3 Consumption and Brands -- Session 6.4 Engaging and Influencing Your Audience through social Media -- Session 6.5 Channel Integration and Business Networks -- Session 6.6 Branding and Sales Management -- Session 7.1 Gambling, Drinking, Fantasies, and American Football! -- Session 7.3 Social Perspectives -- Session 7.4 Effective Communications in B2B Marketing -- Session 7.5 People in Sales -- Session 7.6 Services Marketing -- Session 7.7 Social Responsibility and Business -- Session 8.1 Branding of Products and Services -- Session 8.2 Advancing the Cause of Cause-Related Marketing -- Session 8.3 Decision Making -- Session 8.4 Social Influence and Marketing Communications -- Session 8.5 Exchange Governance and Sustainability -- Session 8.7 Can Marketing Enhance Consumer Empowerment? -- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value -- Session 9.3 Consumer Behavior Mix I -- Session 9.4 Consumer Behavior Perspectives on Social Media -- Session 9.5 The Big Picture of Sales Management -- Session 9.6 Price, Promotion, and Fees -- Session 9.7 The Use and Impact of Social Media in Marketing Education -- Session 9.8 Wearable Technology -- Session 10.1 International Marketing Part 5: Communication in Global Environment -- Session 10.3 Consumer Behavior Mix II -- Session 10.4 Co-Creation of Value in the Digital World -- Session 10.5 Sports Marketing and Fan Reactions -- Session 10.6 Consumer Motivations and Value in Retailing -- Session 10.7 Marketing and the Socially-Conscious Consumer Interface -- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness -- Session 11.4 Promotion and Social Marketing -- Session 11.5 Value Creation in Marketing Channels -- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals -- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research -- Session 12.5 Technology and Problem Solving in the Selling Environment -- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing -- Session 12.7 Decision Making. En línea: http://dx.doi.org/10.1007/978-3-319-26647-3 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41557 Ejemplares
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Título : Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Spotts, Harlan E Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Número de páginas: XXXIV, 280 p Il.: online resource ISBN/ISSN/DL: 978-3-319-11848-2 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing Nota de contenido: Blueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management -- Advances in Research Methodology I -- e-Shopping and Website Loyalties -- The Internet, E-Commerce, and Marketing in LDCs -- EM Potpourri -- Marketing Implementation and Value Creation -- Ethics Responsibility -- Brand Issues: Image, Extensions and Relationships -- New Horizons in Business-to-Business Marketing -- Cross-Cultural Perspectives in International Marketing -- Advances in Research Methodology II -- Works-In-Progress: Ethics, Trust and Responsibility in a Dynamic Marketing Environment -- Controversial, Peer Recommendations, and Vulnerable Consumer Issues -- Modes of Online Value Creation -- Relationships and Trust in Buyer-Supplier Interactions -- New Trends in Education -- Price Promotion and Drivers on Customer Retentions -- How Consumers are Affected by Advertising and What They Believe as a Result -- Loyalty Issues -- Trust -- Commitment, e-Service Quality, Personal Value on Provider-Customer Relationships -- Behavioral Issues in Advertising, CRM, and Developing Economies -- Frameworks and Orientations for Investigating Retail Stores Images and C2C Dynamics -- Academy of Marketing Science Outstanding Teachers in Marketing -- CRM: Furthering Customer Relations -- Issues and Decisions in Emerging Markets -- The Contextual Interface of Online Consumption -- Emerging Issues in Business to Business Marketing -- Critical Evaluations of Educational Issues -- Chinese and Japanese Marketing Practices -- New Findings in Consumer Behavior and (Corporate) Brand Management -- Issues in Education -- Exploring Issues in Field Sales -- The Euro and the European Union: New Challenges for Marketing -- Cross-Cultural Comparisons -- Consumer Choice and Decision Making -- International Issues, Information Search, and Advertising -- Overseas Entry of SMEs, Service Marketers, and Joint Ventures -- Addendum to the 2002 Proceedings En línea: http://dx.doi.org/10.1007/978-3-319-11848-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35505 Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference [documento electrónico] / SpringerLink (Online service) ; Spotts, Harlan E . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XXXIV, 280 p : online resource. - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) .
ISBN : 978-3-319-11848-2
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing Nota de contenido: Blueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management -- Advances in Research Methodology I -- e-Shopping and Website Loyalties -- The Internet, E-Commerce, and Marketing in LDCs -- EM Potpourri -- Marketing Implementation and Value Creation -- Ethics Responsibility -- Brand Issues: Image, Extensions and Relationships -- New Horizons in Business-to-Business Marketing -- Cross-Cultural Perspectives in International Marketing -- Advances in Research Methodology II -- Works-In-Progress: Ethics, Trust and Responsibility in a Dynamic Marketing Environment -- Controversial, Peer Recommendations, and Vulnerable Consumer Issues -- Modes of Online Value Creation -- Relationships and Trust in Buyer-Supplier Interactions -- New Trends in Education -- Price Promotion and Drivers on Customer Retentions -- How Consumers are Affected by Advertising and What They Believe as a Result -- Loyalty Issues -- Trust -- Commitment, e-Service Quality, Personal Value on Provider-Customer Relationships -- Behavioral Issues in Advertising, CRM, and Developing Economies -- Frameworks and Orientations for Investigating Retail Stores Images and C2C Dynamics -- Academy of Marketing Science Outstanding Teachers in Marketing -- CRM: Furthering Customer Relations -- Issues and Decisions in Emerging Markets -- The Contextual Interface of Online Consumption -- Emerging Issues in Business to Business Marketing -- Critical Evaluations of Educational Issues -- Chinese and Japanese Marketing Practices -- New Findings in Consumer Behavior and (Corporate) Brand Management -- Issues in Education -- Exploring Issues in Field Sales -- The Euro and the European Union: New Challenges for Marketing -- Cross-Cultural Comparisons -- Consumer Choice and Decision Making -- International Issues, Information Search, and Advertising -- Overseas Entry of SMEs, Service Marketers, and Joint Ventures -- Addendum to the 2002 Proceedings En línea: http://dx.doi.org/10.1007/978-3-319-11848-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35505 Ejemplares
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Título : Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference Tipo de documento: documento electrónico Autores: Sharma, Dheeraj ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Número de páginas: XII, 144 p. 10 illus., 4 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-18696-2 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science Nota de contenido: Session 1.1: Cultures, Regions, and Identity -- Session 1.2: Cross-Cultural Ethics and Social Responsibility -- Session 2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures: Selected Issues -- Session 5.3: Pedagogical Topics (I) -- Session 6.1: Consumer Behavior across Cultures (II) -- Session 6.2: Special Session: trust in exchange dyads -- Session 6.3: Pedagogical Topics (II) -- Session 7.1: Global Brands and Brand Equity -- Session 7.2: Country-of-Origin and E-Loyalty -- Session 8.1: Professional Topics -- Session 8.2: Special Session: International Cultural Issues in Pricing Strategy -- Session 8.3: Cross-Cultural Integrated Marketing Communications -- Session 9.1: Culture and Brand Personality -- Session 9.2: Some Important Effects of Globalization on Advertising and the Advertising Industry in French Speaking Nations -- Session 9.3: Consumer Behavior across Cultures (IV) -- Session 10.1: Marketing Education across Cultures -- Session 11.1: Consumer Behavior across Cultures (III) -- Session 11.2: Social, Complaining and Not-for-Profit Marketing -- Session 11.3: Travel and Tourism Marketing (I) -- Session 12.1: Travel and Tourism Marketing (II) -- Session 12.2: Culture and Marketing Strategy En línea: http://dx.doi.org/10.1007/978-3-319-18696-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41493 Cultural Perspectives in a Global Marketplace : Proceedings of the 2010 Cultural Perspectives in Marketing Conference [documento electrónico] / Sharma, Dheeraj ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XII, 144 p. 10 illus., 4 illus. in color : online resource. - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) .
ISBN : 978-3-319-18696-2
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658.8 Organización de mercados. Marketing. Ventas. Distribución Resumen: This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science Nota de contenido: Session 1.1: Cultures, Regions, and Identity -- Session 1.2: Cross-Cultural Ethics and Social Responsibility -- Session 2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures: Selected Issues -- Session 5.3: Pedagogical Topics (I) -- Session 6.1: Consumer Behavior across Cultures (II) -- Session 6.2: Special Session: trust in exchange dyads -- Session 6.3: Pedagogical Topics (II) -- Session 7.1: Global Brands and Brand Equity -- Session 7.2: Country-of-Origin and E-Loyalty -- Session 8.1: Professional Topics -- Session 8.2: Special Session: International Cultural Issues in Pricing Strategy -- Session 8.3: Cross-Cultural Integrated Marketing Communications -- Session 9.1: Culture and Brand Personality -- Session 9.2: Some Important Effects of Globalization on Advertising and the Advertising Industry in French Speaking Nations -- Session 9.3: Consumer Behavior across Cultures (IV) -- Session 10.1: Marketing Education across Cultures -- Session 11.1: Consumer Behavior across Cultures (III) -- Session 11.2: Social, Complaining and Not-for-Profit Marketing -- Session 11.3: Travel and Tourism Marketing (I) -- Session 12.1: Travel and Tourism Marketing (II) -- Session 12.2: Culture and Marketing Strategy En línea: http://dx.doi.org/10.1007/978-3-319-18696-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41493 Ejemplares
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Título : Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Manrai, Ajay K ; Meadow, H. Lee Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Developments in Marketing Science: Proceedings of the Academy of Marketing Science Número de páginas: XXXII, 505 p Il.: online resource ISBN/ISSN/DL: 978-3-319-17356-6 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science Nota de contenido: International Channel Structure and Strategy -- Marketing Research I -- Services Marketing I -- Current Issues in European Marketing I -- Current Issues in Asia, Australia and New Zealand Marketing I -- Communication and Promotion Strategy I -- Consumer Behavior I -- International/Multicultural Marketing I -- Strategic Issues in Marketing Channels Strategy -- Marketing Research II -- Communication and Promotion Strategy II -- Service Marketing II -- Cross-Cultural Marketing I -- Relationship Marketing I -- International/Multicultural Marketing II -- Marketing Strategy I -- Services Marketing III -- Consumer Behavior II + Business-to-Business Marketing I -- Marketing Strategy II -- Direct and Interactive Marketing -- Cross-Cultural Marketing II -- Consumer Behavior III, Commerce and Culture + Relationship Marketing II -- Management and Consumer Issues in Retail Environment -- Product Strategy, Innovation and Technology I -- Consumer Behavior IV, Countries, Cultures, and Markets -- Current Issues in Asia, Australia and New Zealand Marketing III -- International/Multicultural Marketing III -- Current Issues in Asia, Australia and New Zealand Marketing IV -- Current Issues in European Marketing II -- Consumer Behavior V -- International/Multicultural Marketing IV -- Relationship Marketing III -- Product Strategy, Innovation and Technology II -- Watching Sports, Dressing Well, and Keeping Customers Loyal -- Marketing Strategy III -- Cross-Cultural Marketing III -- New Innovations in Marketing Education -- Sales Management -- International/Multicultural Marketing V -- Current Issues in Asia, Australia and New Zealand Marketing V -- Relationship Marketing IV En línea: http://dx.doi.org/10.1007/978-3-319-17356-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35640 Global Perspectives in Marketing for the 21st Century : Proceedings of the 1999 World Marketing Congress [documento electrónico] / SpringerLink (Online service) ; Manrai, Ajay K ; Meadow, H. Lee . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XXXII, 505 p : online resource. - (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) .
ISBN : 978-3-319-17356-6
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership Sales management and Management Strategy/Leadership Sales/Distribution Clasificación: 658 Empresas. Organización de empresas Resumen: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science Nota de contenido: International Channel Structure and Strategy -- Marketing Research I -- Services Marketing I -- Current Issues in European Marketing I -- Current Issues in Asia, Australia and New Zealand Marketing I -- Communication and Promotion Strategy I -- Consumer Behavior I -- International/Multicultural Marketing I -- Strategic Issues in Marketing Channels Strategy -- Marketing Research II -- Communication and Promotion Strategy II -- Service Marketing II -- Cross-Cultural Marketing I -- Relationship Marketing I -- International/Multicultural Marketing II -- Marketing Strategy I -- Services Marketing III -- Consumer Behavior II + Business-to-Business Marketing I -- Marketing Strategy II -- Direct and Interactive Marketing -- Cross-Cultural Marketing II -- Consumer Behavior III, Commerce and Culture + Relationship Marketing II -- Management and Consumer Issues in Retail Environment -- Product Strategy, Innovation and Technology I -- Consumer Behavior IV, Countries, Cultures, and Markets -- Current Issues in Asia, Australia and New Zealand Marketing III -- International/Multicultural Marketing III -- Current Issues in Asia, Australia and New Zealand Marketing IV -- Current Issues in European Marketing II -- Consumer Behavior V -- International/Multicultural Marketing IV -- Relationship Marketing III -- Product Strategy, Innovation and Technology II -- Watching Sports, Dressing Well, and Keeping Customers Loyal -- Marketing Strategy III -- Cross-Cultural Marketing III -- New Innovations in Marketing Education -- Sales Management -- International/Multicultural Marketing V -- Current Issues in Asia, Australia and New Zealand Marketing V -- Relationship Marketing IV En línea: http://dx.doi.org/10.1007/978-3-319-17356-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35640 Ejemplares
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