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Título : Aerospace Marketing Management : A Handbook for the Entire Value Chain Tipo de documento: documento electrónico Autores: Philippe Malaval ; SpringerLink (Online service) ; Christophe Bénaroya ; Jonathan Aflalo Editorial: Cham : Springer International Publishing Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: XV, 590 p. 375 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-01354-1 Idioma : Inglés (eng) Palabras clave: Business Transportation Marketing Project management Production Aerospace engineering Astronautics and Management Technology Operations Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools Nota de contenido: 1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies En línea: http://dx.doi.org/10.1007/978-3-319-01354-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35977 Aerospace Marketing Management : A Handbook for the Entire Value Chain [documento electrónico] / Philippe Malaval ; SpringerLink (Online service) ; Christophe Bénaroya ; Jonathan Aflalo . - Cham : Springer International Publishing : Imprint: Springer, 2014 . - XV, 590 p. 375 illus : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-01354-1
Idioma : Inglés (eng)
Palabras clave: Business Transportation Marketing Project management Production Aerospace engineering Astronautics and Management Technology Operations Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools Nota de contenido: 1. Marketing in the aeronautics industry -- 2. The Individual and Organizational Purchase -- 3. Business Marketing Intelligence -- 4. Market Segmentation and Positioning -- 5. Marketing and Sales Action Plan -- 6. Innovation and Product Management -- 7. Marketing of Services -- 8. Pricing Policy -- 9. Selecting Distribution Channels and Sales Team Management -- 10. Project Marketing -- 11. Communication Policy -- 12. Selecting Media -- 13. Brand Management -- 14. Building Loyalty: Maintenance, Customer Training and Offsets -- 15. Alliance Strategies En línea: http://dx.doi.org/10.1007/978-3-319-01354-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35977 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Art Wealth Management : Managing Private Art Collections Tipo de documento: documento electrónico Autores: Alessia Zorloni ; SpringerLink (Online service) Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: XIII, 162 p. 14 illus., 4 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-24241-5 Idioma : Inglés (eng) Palabras clave: Fine arts Personal finance Pension plans Culture - Economic aspects Management Economics Cultural Wealth Management/Pension Planning Arts Clasificación: 330 Economía en general Resumen: This book offers an overview of how to manage private art collections, providing essential insights on art wealth management, art investment, art governance, and succession planning for art assets. It offers practical recommendations on sound art collection governance, but also examines the background of art markets and price building, including the influence of fashion and trends. Throughout history, art patronage has played an important role in the wealth of ultra-high-net-worth families and led to private museums funded by philanthropist collectors in order to celebrate their own tastes and leave a lasting legacy. Today, as a result of the growth of art investing by a new generation of wealthy collectors, not only artists but also wealthy families, sophisticated investors and their close advisors now face a more complex set of financial and managerial needs. As such, the contributions in this book will be of interest to collecting families, family offices, and professional advisors seeking to integrate art into their overall wealth management strategy, and to scholars in the fields of cultural economics, art dealers, curators, and art lovers Nota de contenido: Turning Collections into Philanthropic Opportunities -- Financial and Estate Planning for Art Assets -- Assessing and Improving the Effectiveness of Private Art Museums -- Celebrity Effect in the Contemporary Art Market -- Deepening Business Relationships Through Art -- The Art Collector Between Private Passion and Philanthropy -- Appendix: Private Museums and their Founders. En línea: http://dx.doi.org/10.1007/978-3-319-24241-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42164 Art Wealth Management : Managing Private Art Collections [documento electrónico] / Alessia Zorloni ; SpringerLink (Online service) . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - XIII, 162 p. 14 illus., 4 illus. in color : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-24241-5
Idioma : Inglés (eng)
Palabras clave: Fine arts Personal finance Pension plans Culture - Economic aspects Management Economics Cultural Wealth Management/Pension Planning Arts Clasificación: 330 Economía en general Resumen: This book offers an overview of how to manage private art collections, providing essential insights on art wealth management, art investment, art governance, and succession planning for art assets. It offers practical recommendations on sound art collection governance, but also examines the background of art markets and price building, including the influence of fashion and trends. Throughout history, art patronage has played an important role in the wealth of ultra-high-net-worth families and led to private museums funded by philanthropist collectors in order to celebrate their own tastes and leave a lasting legacy. Today, as a result of the growth of art investing by a new generation of wealthy collectors, not only artists but also wealthy families, sophisticated investors and their close advisors now face a more complex set of financial and managerial needs. As such, the contributions in this book will be of interest to collecting families, family offices, and professional advisors seeking to integrate art into their overall wealth management strategy, and to scholars in the fields of cultural economics, art dealers, curators, and art lovers Nota de contenido: Turning Collections into Philanthropic Opportunities -- Financial and Estate Planning for Art Assets -- Assessing and Improving the Effectiveness of Private Art Museums -- Celebrity Effect in the Contemporary Art Market -- Deepening Business Relationships Through Art -- The Art Collector Between Private Passion and Philanthropy -- Appendix: Private Museums and their Founders. En línea: http://dx.doi.org/10.1007/978-3-319-24241-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=42164 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : Authentic Governance : Aligning Personal Governance with Corporate Governance Tipo de documento: documento electrónico Autores: Hubert Rampersad ; SpringerLink (Online service) ; Saleh Hussain Editorial: Cham : Springer International Publishing Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: XII, 253 p. 98 illus., 67 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-03113-2 Idioma : Inglés (eng) Palabras clave: Business Corporate governance Leadership Ethics and Management Governance Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: Over the past years, we have heard and read plenty about how executives should behave more responsibly in the light of corporate governance. Despite all these efforts, many implementations of corporate governance provide no protection from potentially catastrophic ethical failures. This book emphasizes the introduction of a new corporate governance blueprint for addressing these concerns in a more authentic, organic and holistic way. It is a roadmap toward a high-performance ethical culture. By way of this innovative system, Dr. Hubert Rampersad and Saleh Hussain, MBA, are launching a revolutionary concept that actively has human capital embedded in corporate governance in a manner that creates a stable basis for the personnel’s trustworthiness, integrity, and engagement and ethical corporate excellence. Featuring numerous case examples and practical tools and exercises, this book will help the reader learn to: Develop, implement, and cultivate authentic personal governance and corporate governance effectively Create conditions for sustainable corporate governance Increase their personal effectiveness Develop their personal integrity effectively and become a better human being Develop ethical personal leadership Develop a highly engaged workforce, based on high ethical standards Create a high-performance culture and enhance the competitiveness of their organization Create conditions for an organizational climate marked by self-guidance, creativity, passion, and ethical behavior Develop a culture in which personal integrity and business ethics is a way of life Nota de contenido: Preface -- 1 Introduction -- 2 Authentic Governance Model -- Part I: Authentic Personal Governance -- 3 Personal Ambition -- 4 Personal Balanced Scorecard -- 5 Personal Governance -- 6 Alignment with Yourself -- Part II: Authentic Corporate Governance.- 7 Corporate Ambition -- 8 Corporate Balanced Scorecard -- 9 Corporate Governance -- 10 Alignment with your organization -- Epilogue.- Appendices.- References and Recommended Reading -- Authors' Profiles En línea: http://dx.doi.org/10.1007/978-3-319-03113-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36007 Authentic Governance : Aligning Personal Governance with Corporate Governance [documento electrónico] / Hubert Rampersad ; SpringerLink (Online service) ; Saleh Hussain . - Cham : Springer International Publishing : Imprint: Springer, 2014 . - XII, 253 p. 98 illus., 67 illus. in color : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-03113-2
Idioma : Inglés (eng)
Palabras clave: Business Corporate governance Leadership Ethics and Management Governance Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: Over the past years, we have heard and read plenty about how executives should behave more responsibly in the light of corporate governance. Despite all these efforts, many implementations of corporate governance provide no protection from potentially catastrophic ethical failures. This book emphasizes the introduction of a new corporate governance blueprint for addressing these concerns in a more authentic, organic and holistic way. It is a roadmap toward a high-performance ethical culture. By way of this innovative system, Dr. Hubert Rampersad and Saleh Hussain, MBA, are launching a revolutionary concept that actively has human capital embedded in corporate governance in a manner that creates a stable basis for the personnel’s trustworthiness, integrity, and engagement and ethical corporate excellence. Featuring numerous case examples and practical tools and exercises, this book will help the reader learn to: Develop, implement, and cultivate authentic personal governance and corporate governance effectively Create conditions for sustainable corporate governance Increase their personal effectiveness Develop their personal integrity effectively and become a better human being Develop ethical personal leadership Develop a highly engaged workforce, based on high ethical standards Create a high-performance culture and enhance the competitiveness of their organization Create conditions for an organizational climate marked by self-guidance, creativity, passion, and ethical behavior Develop a culture in which personal integrity and business ethics is a way of life Nota de contenido: Preface -- 1 Introduction -- 2 Authentic Governance Model -- Part I: Authentic Personal Governance -- 3 Personal Ambition -- 4 Personal Balanced Scorecard -- 5 Personal Governance -- 6 Alignment with Yourself -- Part II: Authentic Corporate Governance.- 7 Corporate Ambition -- 8 Corporate Balanced Scorecard -- 9 Corporate Governance -- 10 Alignment with your organization -- Epilogue.- Appendices.- References and Recommended Reading -- Authors' Profiles En línea: http://dx.doi.org/10.1007/978-3-319-03113-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36007 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar Aviation Risk and Safety Management / SpringerLink (Online service) ; Roland Müller ; Andreas Wittmer ; Christopher Drax (2014)
Título : Aviation Risk and Safety Management : Methods and Applications in Aviation Organizations Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Roland Müller ; Andreas Wittmer ; Christopher Drax Editorial: Cham : Springer International Publishing Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: XIII, 213 p. 65 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-02780-7 Idioma : Inglés (eng) Palabras clave: Business Organization Planning Operations research Decision making Law of the sea International law Quality control Reliability Industrial safety and Management Operation Research/Decision Theory Sea, Air Outer Space Control, Reliability, Safety Risk Clasificación: 658 Empresas. Organización de empresas Resumen: The International Civil Aviation Organization’s (ICAO) decision to require aviation organizations to adopt Safety Management Systems poses a major problem especially for small and medium sized aviation companies. The complexity of regulations overstrains the aviation stakeholders who seek to fully advantage from them but have no clear guidance. The aim of the book is to show the implementation of such a new system with pragmatic effort in order to gain a gradation for smaller operators. This approach should illustrate the leeway in order to adapt the processes and to show the interfaces between Corporate Risk Management and Safety Management. The book shows how to build a system with reasonable effort, appropriate to the size and complexity of the specific operator. It also gives inputs on the key aspects and how to effectively operate such a system with the various interfaces. Furthermore, the book highlights the importance of Corporate Risk Management independent of Safety Management Systems based on ICAO Nota de contenido: Introduction -- Theoretical Background of Risk and Safety Management -- Practical Implications of Risk and Safety Management -- Implementation and Optimization of Risk and Safety Management En línea: http://dx.doi.org/10.1007/978-3-319-02780-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36003 Aviation Risk and Safety Management : Methods and Applications in Aviation Organizations [documento electrónico] / SpringerLink (Online service) ; Roland Müller ; Andreas Wittmer ; Christopher Drax . - Cham : Springer International Publishing : Imprint: Springer, 2014 . - XIII, 213 p. 65 illus : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-02780-7
Idioma : Inglés (eng)
Palabras clave: Business Organization Planning Operations research Decision making Law of the sea International law Quality control Reliability Industrial safety and Management Operation Research/Decision Theory Sea, Air Outer Space Control, Reliability, Safety Risk Clasificación: 658 Empresas. Organización de empresas Resumen: The International Civil Aviation Organization’s (ICAO) decision to require aviation organizations to adopt Safety Management Systems poses a major problem especially for small and medium sized aviation companies. The complexity of regulations overstrains the aviation stakeholders who seek to fully advantage from them but have no clear guidance. The aim of the book is to show the implementation of such a new system with pragmatic effort in order to gain a gradation for smaller operators. This approach should illustrate the leeway in order to adapt the processes and to show the interfaces between Corporate Risk Management and Safety Management. The book shows how to build a system with reasonable effort, appropriate to the size and complexity of the specific operator. It also gives inputs on the key aspects and how to effectively operate such a system with the various interfaces. Furthermore, the book highlights the importance of Corporate Risk Management independent of Safety Management Systems based on ICAO Nota de contenido: Introduction -- Theoretical Background of Risk and Safety Management -- Practical Implications of Risk and Safety Management -- Implementation and Optimization of Risk and Safety Management En línea: http://dx.doi.org/10.1007/978-3-319-02780-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36003 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
Título : BPM - Driving Innovation in a Digital World Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Jan vom Brocke ; Schmiedel, Theresa Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Management for Professionals, ISSN 2192-8096 Número de páginas: X, 308 p. 106 illus., 89 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-14430-6 Idioma : Inglés (eng) Palabras clave: Business Organization Planning Management Industrial management Information technology Data processing and IT in Systems Applications (incl. Internet) Innovation/Technology Clasificación: 658 Empresas. Organización de empresas Resumen: This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. At the same time, it discusses how BPM needs to be further developed to successfully act as a driver for innovation in a digital world. In recent decades, BPM has proven extremely successful in managing both continuous and radical improvements in many sectors and business areas. While the digital age brings tremendous new opportunities, it also brings the specific challenge of correctly positioning and scoping BPM in organizations. This book shows how to leverage BPM to drive business innovation in the digital age. It brings together the views of the world’s leading experts on BPM and also presents a number of practical cases. It addresses mangers as well as academics who share an interest in digital innovation and business process management. The book covers topics such as BPM and big data, BPM and the Internet of Things, and BPM and social media. While these technological and methodological aspects are key to BPM, process experts are also aware that further nontechnical organizational capabilities are required for successful innovation. The ideas presented in this book have helped us a lot while implementing process innovations in our global Logistics Service Center. Joachim Gantner, Director IT Services, Swarovski AG Managing Processes – everyone talks about it, very few really know how to make it work in today’s agile and competitive world. It is good to see so many leading experts taking on the challenge in this book. Cornelius Clauser, Chief Process Officer, SAP SE This book provides worthwhile readings on new developments in advanced process analytics and process modelling including practical applications – food for thought how to succeed in the digital age. Ralf Diekmann, Head of Business Excellence, Hilti AG This book is as an important step towards process innovation systems. I very much like to congratulate the editors and authors for presenting such an impressive scope of ideas for how to address the challenging, but very rewarding marriage of BPM and innovation. Professor Michael Rosemann, Queensland University of Technology Nota de contenido: Part I: Introduction -- Part II: Driving Innovation Through Emerging Technologies -- Part III: Driving Innovation Through Advanced Process Analytics -- Part IV: Driving Innovation Through New Generation Process Modeling -- Part V: Driving Innovation Through Organizational Capabilities En línea: http://dx.doi.org/10.1007/978-3-319-14430-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35570 BPM - Driving Innovation in a Digital World [documento electrónico] / SpringerLink (Online service) ; Jan vom Brocke ; Schmiedel, Theresa . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - X, 308 p. 106 illus., 89 illus. in color : online resource. - (Management for Professionals, ISSN 2192-8096) .
ISBN : 978-3-319-14430-6
Idioma : Inglés (eng)
Palabras clave: Business Organization Planning Management Industrial management Information technology Data processing and IT in Systems Applications (incl. Internet) Innovation/Technology Clasificación: 658 Empresas. Organización de empresas Resumen: This book shows how business process management (BPM), as a management discipline at the intersection of IT and Business, can help organizations to master digital innovations and transformations. At the same time, it discusses how BPM needs to be further developed to successfully act as a driver for innovation in a digital world. In recent decades, BPM has proven extremely successful in managing both continuous and radical improvements in many sectors and business areas. While the digital age brings tremendous new opportunities, it also brings the specific challenge of correctly positioning and scoping BPM in organizations. This book shows how to leverage BPM to drive business innovation in the digital age. It brings together the views of the world’s leading experts on BPM and also presents a number of practical cases. It addresses mangers as well as academics who share an interest in digital innovation and business process management. The book covers topics such as BPM and big data, BPM and the Internet of Things, and BPM and social media. While these technological and methodological aspects are key to BPM, process experts are also aware that further nontechnical organizational capabilities are required for successful innovation. The ideas presented in this book have helped us a lot while implementing process innovations in our global Logistics Service Center. Joachim Gantner, Director IT Services, Swarovski AG Managing Processes – everyone talks about it, very few really know how to make it work in today’s agile and competitive world. It is good to see so many leading experts taking on the challenge in this book. Cornelius Clauser, Chief Process Officer, SAP SE This book provides worthwhile readings on new developments in advanced process analytics and process modelling including practical applications – food for thought how to succeed in the digital age. Ralf Diekmann, Head of Business Excellence, Hilti AG This book is as an important step towards process innovation systems. I very much like to congratulate the editors and authors for presenting such an impressive scope of ideas for how to address the challenging, but very rewarding marriage of BPM and innovation. Professor Michael Rosemann, Queensland University of Technology Nota de contenido: Part I: Introduction -- Part II: Driving Innovation Through Emerging Technologies -- Part III: Driving Innovation Through Advanced Process Analytics -- Part IV: Driving Innovation Through New Generation Process Modeling -- Part V: Driving Innovation Through Organizational Capabilities En línea: http://dx.doi.org/10.1007/978-3-319-14430-6 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35570 Ejemplares
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