|
| Título : |
How does the fashion sector apply sustainable strategies in creating fast or slow fashion? : H&M vs Ecoalf |
| Tipo de documento: |
documento electrónico |
| Autores: |
Lucía Bohórquez Ruiz-Mateos, Autor ; Alesia-Elizabeth Slocum Nuckols, Director de tesi |
| Fecha de publicación: |
2022 |
| Número de páginas: |
50 p. |
| Nota general: |
Grado en Administración y Dirección de Empresas |
| Idioma : |
Inglés (eng) |
| Materias: |
Desarrollo sostenible
Industria textil
Marketing
|
| Palabras clave: |
Sustainability, Fast-fashion, Slow-fashion, Sustainable Development, Green-washing and marketing. |
| Clasificación: |
658.8 Organización de mercados. Marketing. Ventas. Distribución |
| Resumen: |
One of the most pressing issues facing society today is pollution in the fashion sector. A study of fashion from its inception to the present day, in which many businesses are striving for more sustainable production, is conducted in the following paper. Greenwashing methods have been carried out by some corporations as a result of this shift in fashion, leading to customer distrust in what they buy. This paper will try to distinguish between a fast fashion company's sustainable marketing plan and a slow fashion company's sustainable marketing approach, and see if fast-fashion companies actually exploit this marketing tactic as a sales driver or as a social driver. The goal is to address the question of whether these corporations are truly aware of the current crisis and willing to change the industry's direction through an exhaustive analysis of the literature and a comparison of cases. |
| Link: |
https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49790 |
How does the fashion sector apply sustainable strategies in creating fast or slow fashion? : H&M vs Ecoalf [documento electrónico] / Lucía Bohórquez Ruiz-Mateos, Autor ; Alesia-Elizabeth Slocum Nuckols, Director de tesi . - 2022 . - 50 p. Grado en Administración y Dirección de Empresas Idioma : Inglés ( eng)
| Materias: |
Desarrollo sostenible
Industria textil
Marketing
|
| Palabras clave: |
Sustainability, Fast-fashion, Slow-fashion, Sustainable Development, Green-washing and marketing. |
| Clasificación: |
658.8 Organización de mercados. Marketing. Ventas. Distribución |
| Resumen: |
One of the most pressing issues facing society today is pollution in the fashion sector. A study of fashion from its inception to the present day, in which many businesses are striving for more sustainable production, is conducted in the following paper. Greenwashing methods have been carried out by some corporations as a result of this shift in fashion, leading to customer distrust in what they buy. This paper will try to distinguish between a fast fashion company's sustainable marketing plan and a slow fashion company's sustainable marketing approach, and see if fast-fashion companies actually exploit this marketing tactic as a sales driver or as a social driver. The goal is to address the question of whether these corporations are truly aware of the current crisis and willing to change the industry's direction through an exhaustive analysis of the literature and a comparison of cases. |
| Link: |
https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=49790 |
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