Successful Social Media and Ecommerce Strategies in the Wine Industry / Gergely Szolnoki ; SpringerLink (Online service) ; Liz Thach ; Dani Kolb (2016)  

Público ISBD Título : Successful Social Media and Ecommerce Strategies in the Wine Industry Tipo de documento: documento electrónico Autores: Gergely Szolnoki ; SpringerLink (Online service) ; Liz Thach ; Dani Kolb Editorial: New York : Palgrave Macmillan US Fecha de publicación: 2016 Otro editor: Imprint: Palgrave Macmillan Número de páginas: XIV, 168 p Il.: online resource ISBN/ISSN/DL: 978-1-137-60298-5 Idioma : Inglés (eng) Palabras clave: Business  Social  media  Marketing  Internet  marketing  Public  relations  E-business  Electronic  commerce  E-commerce  and  Management  e-Business/e-Commerce  Corporate  Communication/Public  Relations  Media  Online  Marketing/Social Clasificación: 658 Empresas. Organización de empresas Resumen: Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing En línea: http://dx.doi.org/10.1057/9781137602985 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41439 Successful Social Media and Ecommerce Strategies in the Wine Industry [documento electrónico] / Gergely Szolnoki ; SpringerLink (Online service) ; Liz Thach ; Dani Kolb . - New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016 . - XIV, 168 p : online resource. ISBN : 978-1-137-60298-5 Idioma : Inglés (eng) Palabras clave: Business  Social  media  Marketing  Internet  marketing  Public  relations  E-business  Electronic  commerce  E-commerce  and  Management  e-Business/e-Commerce  Corporate  Communication/Public  Relations  Media  Online  Marketing/Social Clasificación: 658 Empresas. Organización de empresas Resumen: Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing En línea: http://dx.doi.org/10.1057/9781137602985 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41439

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