e-Consumers in the Era of New Tourism / Sezgin, Erkan ; SpringerLink (Online service) (2016)  

Público ISBD Título : e-Consumers in the Era of New Tourism Tipo de documento: documento electrónico Autores: Sezgin, Erkan ; SpringerLink (Online service) Editorial: Singapore : Springer Singapore Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Managing the Asian Century, ISSN 2364-5857 Número de páginas: X, 139 p. 17 illus., 5 illus. in color Il.: online resource ISBN/ISSN/DL: 978-981-10-0087-4 Idioma : Inglés (eng) Palabras clave: Business  Marketing  E-business  Electronic  commerce  E-commerce  Tourism  Management  and  e-Business/e-Commerce Clasificación: 338.48 Turismo desde el punto de vista económico Resumen: This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing Nota de contenido: Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. En línea: http://dx.doi.org/10.1007/978-981-10-0087-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41233 e-Consumers in the Era of New Tourism [documento electrónico] / Sezgin, Erkan ; SpringerLink (Online service) . - Singapore : Springer Singapore : Imprint: Springer, 2016 . - X, 139 p. 17 illus., 5 illus. in color : online resource. - (Managing the Asian Century, ISSN 2364-5857) . ISBN : 978-981-10-0087-4 Idioma : Inglés (eng) Palabras clave: Business  Marketing  E-business  Electronic  commerce  E-commerce  Tourism  Management  and  e-Business/e-Commerce Clasificación: 338.48 Turismo desde el punto de vista económico Resumen: This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing Nota de contenido: Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis -- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok -- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park -- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. En línea: http://dx.doi.org/10.1007/978-981-10-0087-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41233

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