Marketing Cases from Emerging Markets / SpringerLink (Online service) ; Dilip Mutum ; Sanjit Kumar Roy ; Eva Kipnis (2014)  

Público ISBD Título : Marketing Cases from Emerging Markets Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Dilip Mutum ; Sanjit Kumar Roy ; Eva Kipnis Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2014 Otro editor: Imprint: Springer Número de páginas: IX, 167 p. 6 illus Il.: online resource ISBN/ISSN/DL: 978-3-642-36861-5 Idioma : Inglés (eng) Palabras clave: Business  Marketing  Market  research  Leadership  Globalization  Markets  and  Management  Emerging  Markets/Globalization  Strategy/Leadership  Research/Competitive  Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module Nota de contenido: Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-36861-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36122 Marketing Cases from Emerging Markets [documento electrónico] / SpringerLink (Online service) ; Dilip Mutum ; Sanjit Kumar Roy ; Eva Kipnis . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014 . - IX, 167 p. 6 illus : online resource. ISBN : 978-3-642-36861-5 Idioma : Inglés (eng) Palabras clave: Business  Marketing  Market  research  Leadership  Globalization  Markets  and  Management  Emerging  Markets/Globalization  Strategy/Leadership  Research/Competitive  Intelligence Clasificación: 658 Empresas. Organización de empresas Resumen: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module Nota de contenido: Introduction.- Socio-Cultural Influences -- Market Orientation and Brand Strategies -- Product Development and Market entry -- Marketing communications and Social Media Marketing -- Conclusion En línea: http://dx.doi.org/10.1007/978-3-642-36861-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36122

Ejemplares

Signatura	Medio	Ubicación	Sub-localización	Sección	Estado
ningún ejemplar