Información del autor
Autor Juan Carlos Gázquez-Abad |
Documentos disponibles escritos por este autor (3)
Refinar búsquedaAdvances in National Brand and Private Label Marketing / SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Sethuraman, Raj (2015)
Título : Advances in National Brand and Private Label Marketing : Second International Conference, 2015 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Sethuraman, Raj Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: XI, 211 p. 23 illus., 5 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-20182-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona Nota de contenido: Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II En línea: http://dx.doi.org/10.1007/978-3-319-20182-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35671 Advances in National Brand and Private Label Marketing : Second International Conference, 2015 [documento electrónico] / SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Sethuraman, Raj . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XI, 211 p. 23 illus., 5 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-20182-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona Nota de contenido: Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II En línea: http://dx.doi.org/10.1007/978-3-319-20182-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35671 Ejemplares
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Título : Advances in National Brand and Private Label Marketing : Third International Conference, 2016 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Els Gijsbrecht Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: X, 161 p. 8 illus., 1 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-39946-1 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so Nota de contenido: Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. En línea: http://dx.doi.org/10.1007/978-3-319-39946-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41009 Advances in National Brand and Private Label Marketing : Third International Conference, 2016 [documento electrónico] / SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Els Gijsbrecht . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - X, 161 p. 8 illus., 1 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-39946-1
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so Nota de contenido: Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. En línea: http://dx.doi.org/10.1007/978-3-319-39946-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41009 Ejemplares
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Título : National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Juan Carlos Gázquez-Abad ; Francisco J. Martínez-López ; Irene Esteban Millat ; Juan Antonio Mondéjar Jiménez Editorial: Cham : Springer International Publishing Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: XI, 192 p. 14 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-07194-7 Idioma : Inglés (eng) Palabras clave: Business Marketing Sales management and Management Sales/Distribution Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used Nota de contenido: Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research En línea: http://dx.doi.org/10.1007/978-3-319-07194-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36085 National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014 [documento electrónico] / SpringerLink (Online service) ; Juan Carlos Gázquez-Abad ; Francisco J. Martínez-López ; Irene Esteban Millat ; Juan Antonio Mondéjar Jiménez . - Cham : Springer International Publishing : Imprint: Springer, 2014 . - XI, 192 p. 14 illus : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-07194-7
Idioma : Inglés (eng)
Palabras clave: Business Marketing Sales management and Management Sales/Distribution Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used Nota de contenido: Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research En línea: http://dx.doi.org/10.1007/978-3-319-07194-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36085 Ejemplares
Signatura Medio Ubicación Sub-localización Sección Estado ningún ejemplar
