Información del autor
Autor Francisco J. Martínez-López |
Documentos disponibles escritos por este autor (5)
Refinar búsquedaAdvances in National Brand and Private Label Marketing / SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Sethuraman, Raj (2015)
Título : Advances in National Brand and Private Label Marketing : Second International Conference, 2015 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Sethuraman, Raj Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: XI, 211 p. 23 illus., 5 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-20182-5 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona Nota de contenido: Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II En línea: http://dx.doi.org/10.1007/978-3-319-20182-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35671 Advances in National Brand and Private Label Marketing : Second International Conference, 2015 [documento electrónico] / SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Sethuraman, Raj . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XI, 211 p. 23 illus., 5 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-20182-5
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 658 Empresas. Organización de empresas Resumen: This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona Nota de contenido: Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II En línea: http://dx.doi.org/10.1007/978-3-319-20182-5 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35671 Ejemplares
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Título : Advances in National Brand and Private Label Marketing : Third International Conference, 2016 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Els Gijsbrecht Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: X, 161 p. 8 illus., 1 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-39946-1 Idioma : Inglés (eng) Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so Nota de contenido: Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. En línea: http://dx.doi.org/10.1007/978-3-319-39946-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41009 Advances in National Brand and Private Label Marketing : Third International Conference, 2016 [documento electrónico] / SpringerLink (Online service) ; Francisco J. Martínez-López ; Juan Carlos Gázquez-Abad ; Els Gijsbrecht . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - X, 161 p. 8 illus., 1 illus. in color : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-39946-1
Idioma : Inglés (eng)
Palabras clave: Business Marketing Leadership E-business Electronic commerce E-commerce Industrial psychology and Management Industrial, Organisational Economic Psychology e-Business/e-Commerce Strategy/Leadership Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so Nota de contenido: Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. En línea: http://dx.doi.org/10.1007/978-3-319-39946-1 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41009 Ejemplares
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Título : Handbook of Strategic e-Business Management Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Francisco J. Martínez-López Editorial: Berlin, Heidelberg : Springer Berlin Heidelberg Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Progress in IS, ISSN 2196-8705 Número de páginas: XXI, 1011 p. 53 illus Il.: online resource ISBN/ISSN/DL: 978-3-642-39747-9 Idioma : Inglés (eng) Palabras clave: Business Management science Computer and Management, general Science, Clasificación: 658 Empresas. Organización de empresas Resumen: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields Nota de contenido: Part A: Background -- Part B: Evolved Strategic Framework for the Management of Companies -- Part C: Key Business Processes, Areas and Activities -- Part D: Emerging Issues, Trends and Opportunities En línea: http://dx.doi.org/10.1007/978-3-642-39747-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36151 Handbook of Strategic e-Business Management [documento electrónico] / SpringerLink (Online service) ; Francisco J. Martínez-López . - Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014 . - XXI, 1011 p. 53 illus : online resource. - (Progress in IS, ISSN 2196-8705) .
ISBN : 978-3-642-39747-9
Idioma : Inglés (eng)
Palabras clave: Business Management science Computer and Management, general Science, Clasificación: 658 Empresas. Organización de empresas Resumen: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields Nota de contenido: Part A: Background -- Part B: Evolved Strategic Framework for the Management of Companies -- Part C: Key Business Processes, Areas and Activities -- Part D: Emerging Issues, Trends and Opportunities En línea: http://dx.doi.org/10.1007/978-3-642-39747-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36151 Ejemplares
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Título : National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014 Tipo de documento: documento electrónico Autores: SpringerLink (Online service) ; Juan Carlos Gázquez-Abad ; Francisco J. Martínez-López ; Irene Esteban Millat ; Juan Antonio Mondéjar Jiménez Editorial: Cham : Springer International Publishing Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: Springer Proceedings in Business and Economics, ISSN 2198-7246 Número de páginas: XI, 192 p. 14 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-07194-7 Idioma : Inglés (eng) Palabras clave: Business Marketing Sales management and Management Sales/Distribution Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used Nota de contenido: Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research En línea: http://dx.doi.org/10.1007/978-3-319-07194-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36085 National Brands and Private Labels in Retailing : First International Symposium NB&PL, Barcelona, June 2014 [documento electrónico] / SpringerLink (Online service) ; Juan Carlos Gázquez-Abad ; Francisco J. Martínez-López ; Irene Esteban Millat ; Juan Antonio Mondéjar Jiménez . - Cham : Springer International Publishing : Imprint: Springer, 2014 . - XI, 192 p. 14 illus : online resource. - (Springer Proceedings in Business and Economics, ISSN 2198-7246) .
ISBN : 978-3-319-07194-7
Idioma : Inglés (eng)
Palabras clave: Business Marketing Sales management and Management Sales/Distribution Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in this interesting field from areas as varied as retailing, marketing and business in general, psychology, economics or statistics, among others. This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse areas of application such as assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis, review of literature, PL share, PL trends and PL innovation, among others. A wide variety of theoretical and methodological approaches have been used Nota de contenido: Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research En línea: http://dx.doi.org/10.1007/978-3-319-07194-7 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=36085 Ejemplares
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Título : Online Brand Communities : Using the Social Web for Branding and Marketing Tipo de documento: documento electrónico Autores: Francisco J. Martínez-López ; Rafael Anaya Sánchez ; SpringerLink (Online service) ; Rocío Aguilar Illescas ; Sebastián Molinillo Editorial: Cham : Springer International Publishing Fecha de publicación: 2016 Otro editor: Imprint: Springer Colección: Progress in IS, ISSN 2196-8705 Número de páginas: VIII, 253 p. 5 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-24826-4 Idioma : Inglés (eng) Palabras clave: Business Marketing Information technology Data processing E-commerce and Management e-Commerce/e-business IT in Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. Nota de contenido: Introduction -- Evolution of the Web -- Foundations and Structure of the Social Web -- Utitlity of the Social Web for Business -- Evolution of the Marketing Mind-set and the Value-creation Process -- Brand and Social Web -- Conceptual Approach to Community, Virtual Community and Online Brand Community -- Types of Virtual Communities and Virtual Brand Communities -- Consumers' Motivations to Participate in Virtual Brand Communities -- Factors Influencing Members' Engagement with Virtual Brand Communities -- Value Creation in Virtual Brand Communities -- Creating and Developing Virtual Brand Communities: Some Practical Guidelines. En línea: http://dx.doi.org/10.1007/978-3-319-24826-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41541 Online Brand Communities : Using the Social Web for Branding and Marketing [documento electrónico] / Francisco J. Martínez-López ; Rafael Anaya Sánchez ; SpringerLink (Online service) ; Rocío Aguilar Illescas ; Sebastián Molinillo . - Cham : Springer International Publishing : Imprint: Springer, 2016 . - VIII, 253 p. 5 illus. in color : online resource. - (Progress in IS, ISSN 2196-8705) .
ISBN : 978-3-319-24826-4
Idioma : Inglés (eng)
Palabras clave: Business Marketing Information technology Data processing E-commerce and Management e-Commerce/e-business IT in Clasificación: 659 Publicidad y propaganda. Información. Relaciones públicas Resumen: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities. Nota de contenido: Introduction -- Evolution of the Web -- Foundations and Structure of the Social Web -- Utitlity of the Social Web for Business -- Evolution of the Marketing Mind-set and the Value-creation Process -- Brand and Social Web -- Conceptual Approach to Community, Virtual Community and Online Brand Community -- Types of Virtual Communities and Virtual Brand Communities -- Consumers' Motivations to Participate in Virtual Brand Communities -- Factors Influencing Members' Engagement with Virtual Brand Communities -- Value Creation in Virtual Brand Communities -- Creating and Developing Virtual Brand Communities: Some Practical Guidelines. En línea: http://dx.doi.org/10.1007/978-3-319-24826-4 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=41541 Ejemplares
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