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Autor Herstatt, Cornelius |
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Título : Aiming Big with Small Cars : Emergence of a Lead Market in India Tipo de documento: documento electrónico Autores: Tiwari, Rajnish ; SpringerLink (Online service) ; Herstatt, Cornelius Editorial: Cham : Springer International Publishing Fecha de publicación: 2014 Otro editor: Imprint: Springer Colección: India Studies in Business and Economics, ISSN 2198-0012 Número de páginas: XXVII, 229 p. 78 illus Il.: online resource ISBN/ISSN/DL: 978-3-319-02066-2 Idioma : Inglés (eng) Palabras clave: Business Leadership Management Industrial management Globalization Markets Automotive engineering Economic policy and Innovation/Technology Emerging Markets/Globalization R & D/Technology Policy Strategy/Leadership Engineering Clasificación: 658 Empresas. Organización de empresas Resumen: This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground Nota de contenido: 1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India’s Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India’s Automobile Industry -- 8.Role of Small Cars in India’s Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions En línea: http://dx.doi.org/10.1007/978-3-319-02066-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35987 Aiming Big with Small Cars : Emergence of a Lead Market in India [documento electrónico] / Tiwari, Rajnish ; SpringerLink (Online service) ; Herstatt, Cornelius . - Cham : Springer International Publishing : Imprint: Springer, 2014 . - XXVII, 229 p. 78 illus : online resource. - (India Studies in Business and Economics, ISSN 2198-0012) .
ISBN : 978-3-319-02066-2
Idioma : Inglés (eng)
Palabras clave: Business Leadership Management Industrial management Globalization Markets Automotive engineering Economic policy and Innovation/Technology Emerging Markets/Globalization R & D/Technology Policy Strategy/Leadership Engineering Clasificación: 658 Empresas. Organización de empresas Resumen: This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground Nota de contenido: 1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an Emerging Hub for Frugal Designs -- 5.Need for a Rethink: Challenging the Conventional Wisdom on Innovation Strategies -- 6.Investigating India’s Small Car Industry: Emergence of a Lead Market for Frugal Designs -- 7.Profile of India’s Automobile Industry -- 8.Role of Small Cars in India’s Passenger Car Segment -- 9.Shaping the Context -- 10.Conclusions En línea: http://dx.doi.org/10.1007/978-3-319-02066-2 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35987 Ejemplares
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Título : Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation Tipo de documento: documento electrónico Autores: Ramdorai, Aditi ; SpringerLink (Online service) ; Herstatt, Cornelius Editorial: Cham : Springer International Publishing Fecha de publicación: 2015 Otro editor: Imprint: Springer Colección: India Studies in Business and Economics, ISSN 2198-0012 Número de páginas: XVII, 168 p. 14 illus., 9 illus. in color Il.: online resource ISBN/ISSN/DL: 978-3-319-16336-9 Idioma : Inglés (eng) Palabras clave: Business Management Industrial management Globalization Markets Health care services administration Social policy economics Medical and Care Economics Emerging Markets/Globalization Innovation/Technology Policy Clasificación: 658 Empresas. Organización de empresas Resumen: This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market Nota de contenido: Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix En línea: http://dx.doi.org/10.1007/978-3-319-16336-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35609 Frugal Innovation in Healthcare : How Targeting Low-Income Markets Leads to Disruptive Innovation [documento electrónico] / Ramdorai, Aditi ; SpringerLink (Online service) ; Herstatt, Cornelius . - Cham : Springer International Publishing : Imprint: Springer, 2015 . - XVII, 168 p. 14 illus., 9 illus. in color : online resource. - (India Studies in Business and Economics, ISSN 2198-0012) .
ISBN : 978-3-319-16336-9
Idioma : Inglés (eng)
Palabras clave: Business Management Industrial management Globalization Markets Health care services administration Social policy economics Medical and Care Economics Emerging Markets/Globalization Innovation/Technology Policy Clasificación: 658 Empresas. Organización de empresas Resumen: This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) - the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market Nota de contenido: Introduction -- Bottom of the Pyramid Concept: Taking Stock -- Disruptive Innovations Theory -- Methodology and Research Process -- Study 1: BOP as a Source for Disruptive Innovations -- Study 2: Lessons from GE Healthcare: How Incumbents Can Systematically Create Disruptive Innovations -- Study 3: Lessons from Tata: How Leadership Can Drive Disruptive Innovations -- Addendum: Linking Paradox Resolution and Disruptive Innovations for the Bottom of the Pyramid Markets -- Discussion of Findings and Conclusion -- Appendix En línea: http://dx.doi.org/10.1007/978-3-319-16336-9 Link: https://biblioteca.cunef.edu/gestion/catalogo/index.php?lvl=notice_display&id=35609 Ejemplares
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